Men'S Clothing Brand Kiton Landed In Chengdu

March 11, Italy is famous men's wear The brand Kiton, with its gold medal tailor ciropalestra, landed at Yanlord place Plaza in Chengdu to start the 2013 Top Men's clothing "global custom tour" China Chengdu tour. It's worth 430000 yuan overcoat The appearance will bring a visual feast to those who love high-end men's wear in Chengdu.

In the face of Chengdu and even the whole Chinese market, he bin, director of Kiton China, said that the brand of Kiton is very confident. China's economic boom has brought higher consumption concepts. Now it needs market cultivation to give Chinese consumers and Chengdu consumers a new consumption concept and way of life.

It is understood that this super expensive coat is a top-level limited edition small Alpaca fabric coat independently developed by Kiton this year. There are 60 pieces in the world each year. From cutting, sewing to ironing, every step is made by the top tailors in Naples, Italy, and made of unique high-end natural fabrics.

After trying it on, the reporter found that the weight of this coat completely overturned the heavy feeling of the traditional Alpaca coat. The whole coat was soft and light, especially the shoulders and neckline were threaded, and there was no discomfort at all.

Chen Peng, marketing manager of Kiton, told reporters, "because most of Kiton's fabrics are bought out, so its scarcity is guaranteed. For example, our self-made development cost is more than 2 million yuan. It is made of Peru's vicuna, which is light and warm. Generally, alpaca clothing is mainly gray, blue and other single colors, while our brown one The color Alpaca coat uses blended technology, which is very rare in the market. In addition to the unique color of the fabric, we have also achieved excellence in the production process. The shoulder adopts the traditional Naples shoulder sleeve technology, and the cuff is completely Italian traditional manual splicing, striving to achieve the comfort of the second layer of human skin. "

In this tour, Kiton will be newly customized men's wear The concept of "customized personalized, customized daily" into the Chengdu consumer market. Facing Chinese consumers, he Bin said: "Chinese consumers are very wise, and they are also rational in consumption. When buying goods, they will always compare with each other. As the leader of Italian old hand-made men's wear, we always put the details and quality first. Since we are completely handmade, it takes 10 years to cultivate a real tailor, so we should pay more attention to the details and quality It usually takes about three months from consumers to confirm orders to get products, which also shows that our products are all striving for improvement from one side