The Direct Selling Mode Is Popular Among The Public.

"I heard there were several skins in the city. shoes Recently, there are new shoes on the shelves. Let's go and have a look. In recent days, Fang Liyan, a citizen of Tongxiang, took advantage of the weekend rest time to take a group of friends to our shoe factory outlet shop. In the interview, the reporter found that the sales mode of "shop in front of factory" not only saved the high cost of brand entering the shopping mall, but also provided customized services. The price of the people and the convenience of the people not only attract the citizens of the nearby townships, but also become the magic weapon for the enterprises to expand their marketing channels.

In a leather shoes direct selling shop in Feng Ming Street, the reporter saw that the price of a pair of ordinary leather boots was only 150 yuan to 300 yuan, which was 77% off of the Yu Zheng price. So the eye-catching price naturally attracted the public's patronage. "These are all leather shoes designed and manufactured by ourselves. The business has been very good these days, and many of the styles have been sold out.

The head of the shoe store told the reporter happily that the store had been carrying out seasonal changes in the past few days, and some spring shoes and summer sandals had also been put on shelves. The old prices are cheaper, and there are more customers to buy shoes here. "In addition to some of the company's business visitors, there are still a lot of people around the city who are driving to shopping." The person in charge said.

What is the bottom line for enterprises to play a direct selling brand? Many people in charge of direct selling shops in the interview say that cheap and brand quality is like a magnet to attract customers, and also become the secret of success of factory outlets.

In the eyes of these factory outlets, direct selling stores are not only a sharp weapon to digest their inventory, but also a golden key to establish their brand in the local market. "The opening of direct selling stores has greatly reduced costs and increased profits, bringing new hope to the company's low sales season." When it comes to factory outlets, many operators say, "in fact, such sales mode has long been popular in foreign countries."

According to the introduction, the practice of setting up a direct selling shop near the factory area or factory area is actually a transformation of the "brand factory direct sale" mode abroad, and foreign consumers are more willing to buy a quality second line brand goods at a low price of 70 percent off to 30 percent off in a direct selling store. This model is also becoming mature.