Shoes And Clothing Market Shrank, Shoe Companies Spend Money To "Do Their Best".

< p > Mao Tai, deputy general manager of the shoe material Co., Ltd., Ding Sien, has five or six pairs of < a href= "http://www.91se91.com/news/index_cj.asp" > shoes < /a > in the office, and the styles and functions of Fujian are different.

This is the newly developed sole of Mao Tai's product research and development office.

When the product test and market research are done well, the soles will be mass produced.

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< p > last year, a href= "http://www.91se91.com/news/index_c.asp" > shoes and clothes < /a > the collective atrophy of the market, many enterprises were caught unprepared.

Many enterprises have chosen to narrow the scale of production and reduce operating expenses. However, among young business enterprises, many of them do the opposite: not only do they not compress production, they invest more money in developing new products and promoting products.

Mao Tai is just one of them.

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< p > "because of the bad year, we need to seize the opportunity of adjustment and do some basic work."

In this way, when the market improves, we can jump up.

Ding Sien's words may be able to tell the common aspirations of these young businessmen.

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< p > < strong > making less money than in previous years < /strong > < /p >

< p > last year, Bai Sheng, chairman of the shoe material Co. Ltd. of Fujian (Chen Zhiyong), found it very unbelievable that he thought that after three years of investment, his own business would usher in a relatively good development opportunity last year.

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< p > "hard work for a whole year, but it doesn't make much money."

Chen Zhiyong summed up his 2012 in this sentence.

"Originally thought that after two years of big investment, last year should be able to sit at home to collect money, but I did not think that I had been busy for a year."

Referring to last year's situation, Chen Zhiyong shook his head.

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< p > the same happened in Jinjiang Shun Xing Da Weaving Co., Ltd.

However, for this situation, Hong Zusheng, chairman of Shun Xing Da, is still more optimistic: "whether the price of raw materials is rising or the order is shrinking all the year round, it is a common problem faced by the whole industry. There is no way for our individual enterprises to worry."

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< p > < strong > research and development of new products for future development preparation < /strong > < /p >

< p > Although money earned less last year, the money spent on these enterprises will not be reduced this year.

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< p > in Ding Sien's vision, Maotai's product development team should basically be completed this year.

"Money is definitely going to cost more. After all, it costs money to build a team, or to maintain the team's daily development.

However, such things must be done sooner or later.

When the market is good, everyone is busy making money, rarely considering the quality of the product, or the product development and development. Now the market is very bad, everyone is not doing business. At this time, I can slow down the pace, pfer the focus of the work to the research and development of new products, product quality improvement, market research and other issues.

Only in this way can we be left behind when the market is better.

Ding Sien told reporters this.

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The idea of < p > Ding Sien is quite different from that of Chen Chuifeng, chairman of the shoe making development Co., Ltd.

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< p > in Chen Chuifeng's office, there are several new forms of shoes, including Chen Chuifeng's Masterpiece -- fitness functional bouncing shoes.

"This new shoe is divided into two parts, the upper part is the same as the shoes we usually wear, and the lower part of the shoe is made of bow.

The two part of this shoe can be disassembled. If the bow can be removed from class or formal occasions, some shoes will be put on. If you want to move after class or exercise, you can put the bow of your shoe on the side and jump along.

For boys, exercise is lighter; for girls, regular exercise can reduce weight.

This shoe, from the previous research and development to the patent application, has spent nearly three years and invested more than ten million yuan.

At present, this shoe sole has started large-scale production, and many publicity has been done.

I believe this new product will be well recognized by the market.

Talking about his "masterpiece", Chen is very excited.

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< p > although this new shoe material is not developed in the past two years, but Chen Chuifeng believes that this new a href= "http://www.91se91.com/news/index_f.asp" > shoe material < /a > will definitely play a great role in promoting the operation of the company.

"Especially this year, business is much worse than before.

How can we compete with others if we don't have the products we sell? "Although insisting on the development of new products, it takes a lot of manpower, energy and material resources, but Chen Chuifeng is" happy with it. "

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< p > < strong > money needs to be done within the limits of its capability. < /strong > < /p >

< p > for the above enterprises, Professor Lin Junguo, vice president of Huaqiao University business school, has approved.

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< p > "whether it is developing new products or forming a design team, it will play a very good role in promoting the soft power of enterprises.

In today's increasingly fierce market competition, enterprises are facing the problem of rising production costs in all aspects.

Under such a premise, the business profits of enterprises will no doubt be further compressed.

Under such a premise, only by building some soft power can the enterprise expand its profit space.

Therefore, choosing to spend a lot of money under such circumstances is undoubtedly worth affirming. "

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Although P recognised the practices of these enterprises, Lin Junguo also said that money still needs to be paid.

"After all, for enterprises, the financing difficulty is much higher than before. If there is a little carelessness, the business will be difficult because of the breakup of capital chain.

Therefore, in the absence of sufficient cash flow support, enterprises still need to adopt a more secure way.

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