April Shanghai Textile And Apparel Exhibition Promotes Customization And Quality Consumption.

< p > < strong > clothing consumption enters the era of personalized customization < /strong > < /p >

< p > according to the relevant investigation, one of the core consumption motives of the urban consumer groups in China is the pursuit of individuation. "Whether the things bought can show their distinctive taste" has become the primary concern of urban consumers.

As consumption enters the era of individuation, the new opportunity of personalized customization created by personalized trend also attracts the high-end clothing brands and designer brands at home and abroad to enter this market area.

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< p > it is reported that, sponsored by Shanghai World Trade mall, the Federation of Korean fiber industry, Japan's Itou Tada group (Shanghai) and Japan DAISEN Co., Ltd. will jointly organize the "2013 (spring) Shanghai textile clothing exhibition" held on April 17th -19 at the exhibition hall of the first floor of World Trade mall, Shanghai, aiming at "fashion brand exhibition area".

From Taiwan, Hongkong and Mainland China, as well as Japan, South Korea, Italy, the United States and other countries fashion clothing brand and designer brand, this year will perfectly display each country's unique life advocate brand and personalized customization service.

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< p > < strong > exhibition features: four brand areas show unique creativity < /strong > < /p >

< p > the fashion brand exhibition area of Shanghai textile and fashion show is divided into four brand areas according to different countries and regions, including Taiwan brand area, Japan J-Mode, international brand area and joint brand area.

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< p > > after the two consecutive success of the Shanghai textile and clothing exhibition organizers' Taiwan brand women's clothing match meeting, the Taiwan brand women's wear exhibition organized by Taiwan Textile Development Association will be unveiled at the Shanghai textile and fashion exhibition in WTO.

The person in charge of the first two sessions, including the five top brands in Taiwan, such as "Qiao An kitten Joanne Kittten", "Alice Girl" s Monday "," Yi Yang Jie Fu YANG JEFF "," DesigN+ "and" garden of Kitty herite ", all participated in the matching meeting and responded positively. 100% and the mainland have reached different degrees of cooperation.

Therefore, the results of the pairing will play a certain role in promoting the formation of the "Taiwan brand area".

It is reported that there will be 10 Taiwan personalized fashion brands and famous designers participating in this exhibition.

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< p > in addition, the Japanese brand exhibition area J-mode, on the basis of many years of the world's top five hundred enterprises, Japan's Itou Tada group and the world trade mall jointly create "J-mode", this year will continue to bring forth new ideas to show Japan's "fine technology + personality mix and match design", and will release the 2013 trend of the most revealing personality charm.

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< p > < strong > exhibitors highlights: Taiwan "knitted Queen" Pan Yiliang < /strong > < /p >

< p > the organizers revealed that the biggest highlight of this year's "Taiwan brand area" is Ms. Pan Yiliang, the fashion designer of Taiwan who enjoys the reputation of "knitted Queen". It will carry its own brand GIOIA PAN to explain its unique high-end customization concept, and will host the "2013 GIOIA PAN Pan Yi fine knitting advanced customization conference".

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< p > according to the Taiwan Textile Industry Development Association, Ms. Pan Yiliang has been committed to the research and innovation of knitting technology, and blended traditional elements of traditional knitting techniques with knitted fabrics, leather, silk, silk, yarn, Swarovski crystal and so on to give new fashion life to knitted garments.

At the same time, with the GP butterfly symbol as the core element, the design necklace, earrings, knitted brooches, shawls and other accessories are developed.

Unlike ordinary market knitwear knitted with automatic machine tailoring and tailoring, GIOIA PAN all knitted goods are made by pure hand-made unique knitting techniques, striving for texture and fineness.

GIOIA PAN pays special attention to the uniqueness of products and provides customized services for customers.

After the launch of the GIOIA PAN brand, it has attracted much attention and has been invited to dress for celebrities at home and abroad.

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< p > this exhibition can invite the participation of outstanding designers such as "knitted Queen" and Pan Yiliang. The organizers said that the exhibition mainly advocated the theme of "customizing and leading quality consumption".

This exhibition will focus on displaying diversified brand culture with multiple design elements, personality mix and match style, design customization service and product functional appeal, hoping to bring more differentiated and distinctive personality traits to high-end consumer market in China.

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