Yi Xuan Lace Limited Creates Big Market With Small Lace.

< p > 2002, Yiwu Yi Xuan lace Co., Ltd. was founded in the famous hometown of overseas Chinese: < a href= "http://www.91se91.com/news/index_p.asp" > Fujian < /a > Changle.

As an industry and trade integrated enterprise that produces and sells lace and fabrics, in recent years, they have made use of convenient e-commerce channels, and their products have been exported to North America, Western Europe, the Middle East, Japan, Korea and other countries and regions.

Over the past 10 years, the company has developed rapidly and has found its own precise positioning in the industry by relying on the a href= "http://www.91se91.com/news/index_c.asp" textile lace /a.

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< p > it is reported that in 2004, Yi Xuan company established a branch in the International Commodity City, Yiwu, Zhejiang, and began to expand its territory in the lace accessories industry by focusing on the international trade city.

In 2006, Yi Xuan took a strategic view of the trend of online sales, and resolutely established the first lace industry e-commerce in China.

Through this measure, in the era of fast fish eating slow fish, the foundation of Yi Xuan was firmly established.

In 2008, the marketing center of Yi Xuan company moved from the original dozens of square meters area to the hundred square meters new area. The internal refinement work also started the curtain, and began a new round of race.

By 2010, after the efforts and efforts of each Yi Xuan people, the company has won the trust of many customers and laid the leading position in the lace industry.

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< p > "pay the final reward, efforts will result, as long as we insist."

Yiwu City Yat Hin lace Limited company in charge of the person said.

In 2011, in order to expand the size of the company, Yi Xuan company once again moved the marketing center to the villa office building, "to expand our own territory with a new look."

Become the leader of the company.

In 2012, Xuan Yi company extended its tentacles to the largest textile market in Asia, China Light Textile City, and set up a branch in Keqiao.

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< p > at present, Yi Xuan has introduced the international first-class German KARLMAYER company's computer editing equipment, MRGSF31/16SU, MRSS42, MRPJ25/1, MRESJ43/1 and other warp knitting machines, suitable for producing various kinds of products, such as small edges, wide fabrics, lace lace and so on. The products can be widely used in underwear, wedding dress, garment accessories and other industries.

According to their plan, in the next 5~10 years, when the company develops to a certain scale, they will take part in other industries on this basis and create a group enterprise.

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< p > "we believe that we can create the charm of lace with professional professionality and boundless passion and create the miracle of lace industry."

At the head of Yi Xuan company, lace is a product of fashion and elegance, which is popular among girls.

At present, Yi Xuan company combines the latest international fashion trend with professional production and sales personnel, so that products can be constantly introduced and new, so that the market coverage of nearly 10000 products will reach over 90%.

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< p > electronic commerce is a new era of change and a brand new business mode.

It swept the world with the absolute superiority of speed, convenience and resource intensification, and impacted the traditional mode.

"After being selected as" the ten biggest online business in the textile industry in 2012 ", the staff of the e-business team are pleased with their words. Cooperation with the online Textile City has become an important part of our e-commerce marketing channel, and has also become an important step in the marketing strategy.

Yi Xuan company official said.

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< p > since 2006, Yi Hsun has increased its investment in e-commerce platform every year, no matter in hardware or software. After mature operation, YEC has been leading the position in the national lace industry.

Especially after the start of the online Textile City in 2011, in the two years' cooperation, the company not only stabilized its leading position in the field of electricity supplier, but also expanded the number of new customers, and the sales volume of the company also increased rapidly.

"Especially in 2012, through the vigorous promotion, publicity and integration of the online Textile City, more and more customers agreed with our products and services."

"We believe that cooperation with the online textile city is a wise choice," he said.

stay

"2012 annual online textile city ten storm business" awards ceremony, through industry leaders, experts and scholars, industry renowned enterprises to exchange and cooperation, more firmly believe that enterprises in e-commerce marketing channels development.

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< p > in the middle of 2012, Yi Xuan has further improved its internal management and process on the basis of its original management, and the overall quality and professional knowledge of the employees have also reached a new level.

With the establishment of Keqiao branch, the business volume of Xuan Yi company has been increasing.

When it comes to the direction of the company's development this year, Yi Xuan company official said, "the traditional marketing mode has a deep-rooted culture. We will eliminate the bad habits of traditional channels for those who do not apply e-commerce, and give customers a kind of intimate feeling with professional quality and service.

Under the approval of customers, we will gradually guide customers to e-commerce, and integrate and develop each other's advantages.

This year, the company has expanded the size of its branch in Keqiao and is moving to a new office of 1500 square meters.

In its view, following the steps of e-commerce leading the market will keep the industry in a leading position in the fierce competition of the market economy. Doing professional things on a professional platform can achieve twice the result with half the effort.

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