Adidas Focuses On Niche Market Restructuring Retail Store

< < p > < a > href= > http://www.91se91.com/news/index_f.asp > > Adidas < /a > announced the 2012 fiscal year results show that according to the exchange rate unchanged situation, Greater China 2012 annual sales revenue grew 15%, reaching 1 billion 562 million euros.

Group sales revenue grew by 6% over the same period last year, reaching 14 billion 900 million euros.

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< p > March 8th, Colin Currie, director of Adidas Greater China, told reporters that in 2012, Adidas opened 800 stores in China. The current sports fashion series and sports performance series add up to 7000 stores in China. The total number of stores in China has reached 7000.

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Less than P, the performance of Adidas Greater China is relatively stable in the face of declining overall performance of competitors in the same industry.

Gao Jiali said this, the company's inventory has been digested in 2012 to restore health.

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At present, Adidas is reorganizing retail outlets, focusing on market segments, such as basketball and other sports wear, as well as teenagers' a target= "_blank" href= "http://www.91se91.com/" > clothing /a > and leisure a target= "_blank" href= "P".

In the next two years, Adidas will launch a subdivision counter in 7000 stores in mainland China to provide professional products to attract backpackers and even fashion designers.

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< p > "we have also built some sub brands for some market segments, and have launched a series of market activities, such as the first time we launched a TV advertisement for Neo brand online last year."

Gao Jiali said.

Neo is a sports fashion leisure brand that Adidas is the main player. At present, there are about 1200 stores in the country.

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"P", "besides, we find that opportunities also have great market growth prospects for outdoor products. Chinese consumers are increasingly enjoying outdoor lifestyle."

Gao Jiali said, "in China, mainly in the north, we have opened 13 outdoor stores."

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< p > Gao Jiali said there is another opportunity to focus on children's wear. At present, Adidas has opened 500 children's clothing stores in China. He believes that this is also a hot market in the future.

Gao Jiali said that the number of Adidas shops will continue to rise, mainly in the low tier cities.

He disclosed that he is now working on a project to speed up the attack and enter the low level city.

"We hope that through this project, we can help our distributors open shop in these places faster and be more convenient to buy from us."

Gao Jiali said.

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