H&M Global Chain Stores Recycling Old Clothes Accused Of Another Plot.

< p > the H&M fashion company of Sweden launched the action of recycling the old a href= "http://www.91se91.com/" target= "_blank" > clothing /a > in the global chain store, aiming to publicize the low carbon concept and reduce the a href= "http://www.91se91.com/" href= "waste".

But this action has also been criticized as the company's "public relations strategy".

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< p > according to the German media, there is a stack of promotional cards on the cashier of a H&M fashion store in Cologne, Germany, which is about the newly launched "H&M Conscious" recycling of old clothes by Swedish H&M fashion company.

The meaning of English Conscious is "conscious".

H&M also wants to borrow old clothes to arouse the public's awareness of environmental protection, reduce the waste of textiles, and increase the regeneration and utilization of textiles.

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< p > from February this year, customers can send non favorite or worn clothes to H&M store in exchange for a discount card. With this card, you can get a 15% discount on H&M consumption.

There are 80 H&M participating in this activity in Germany.

H&M company emphasizes that the recycling "a href=" http://www.91se91.com/ "target=" _blank "> clothing" /a "is not limited to H&M brand, but all a href=" http://www.91se91.com/ "href=" brand ".

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< p > H&M said that the aim is to facilitate customers to donate surplus and worn clothes, and also to achieve the long-term goal of developing textile fiber regeneration technology.

The company says that a large number of textile products are processed together with garbage in the world every year, and nearly 95% of them are recyclable.

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< p > H&M emphasizes that the purpose of launching this recovery is not for profit, but the cost of the garment recovered after processing will also be used for the research and development of social welfare projects or textile technology.

H&M hopes to form a closed sales and recycling system in the future to minimize the waste of textiles.

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"P > H&M's recycling of old clothes has also been criticized, not only for environmental purposes, but for indirect promotion.

After all, people who donate old clothes can get a coupon for shopping at H&M. They may buy new clothes because they donate clothes.

Apparel companies' participation in recycling has always been an undisputed practice.

Indeed, some companies regard recycled clothing as a business opportunity.

Dieter Schutz, a staff member of the German Red Cross Society, said: "the price on the market is about 250 euros per ton of old clothes." (DieterSch TZ)

Now more and more companies and local governments want to take part in clothing recycling. "

According to the figures provided by the German Red Cross, there are nearly 1 million tons of waste clothing in Germany every year.

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< p > for Schutz's clothing recycling operations, the German Red Cross's general Schutz believes that it is a positive action, because it helps to enhance people's awareness of environmental protection and reduce waste.

But the indirect promotion of H&M in the form of coupons is considered undesirable by Schutz, and H&M is also a work done by public welfare organizations at present.

To this end, H&M emphasizes that there is no intention of competing with the public welfare organizations in the clothing recycling industry, and only wants to be an additional supplementary way.

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< p > clothing < a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > cap recycling box FairWertung is a public organization affiliated to a German Church, and is also mainly involved in the collection, recycling and other activities.

The organization generally agrees with the clothing companies' recycling of old clothes, but believes that the commercial nature of such activities is also an indisputable fact.

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Whether or not p H&M recycling of old clothes can achieve the desired success depends on whether this action can really mobilize the enthusiasm of the people and prevent critics from criticizing.

The consequences of this action will also be two aspects: on the one hand, the reduction of textiles will be wasted directly as garbage disposal; on the other hand, it will also encourage consumers' "old not to go, new not coming" consumption concept to speed up the frequency of clothing elimination.

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