Find Another Way To Start A Different Market Gap

Less than 10 years ago, Ms. Yu opened the first "Da Zhen Da" a href= "http://sjfzxm.com/news/index_f.asp" > clothing "/a" shop in Jiefang Road, specializing in the sale of large size clothes to the people with large physique. After 10 years, Ms. Yu opened 10 shops in Hangzhou.

According to an old worker of the shop, the monthly turnover of these 10 stores can reach 1 million yuan in the autumn of the selling season.

"10 years ago, there were fewer fat men, and fewer places to sell large-sized clothes."

Yu said at the beginning of her business, she sighed, "the market gap is right, but the profit is lower than that of ordinary clothes."

First, the consumption group is not large. Secondly, < a href= "http://www.91se91.com/" > fabric > /a > costs much, the cost of production is high, but the selling price is almost the same.

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< p > fortunately, Ms Yu can get many export garments for export to Europe and the United States, "all foreigners are big enough.

The cost of purchase is low. If you go to the factory to make it at the beginning, you will lose it. "

Ms. Yu revealed that today's "big and big" clothing is basically made in Guangzhou and Ningbo manufacturers, and foreign trade surplus has become a secondary source.

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< p > "from 5 to 90 years old, are our customers."

Shen Mingjuan, the owner of the big clothing store, said, "now the 5 year old child has a 2 foot 4 inch waist." besides, pregnant women, obese patients due to hormone therapy, and foreigners who are studying and working in Hangzhou are "number one" customers.

"Not only fat people wear large size clothes," said a person in charge of the Zhongshan store of Dali real clothing store. Although their products are mainly aimed at the fatter customers, many young people who are not obese are also very fond of wearing wide clothes in pursuit of the sense of leisure and comfort.

Therefore, when buying goods, we should emphasize on straight pants, never buy short jackets, and dress with more colors and brighter colors.

So the young business is pretty good.

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< p > in a store in a large size clothing store in Jiefang Road, a price tag of < a href= "http://cailiao.sjfzxm.com/matertial/show/default.aspx" > jeans > /a > is priced at 88 yuan.

The same afternoon, in a Sijiqing Liu stall owner saw that the same jeans retail price of 60 yuan, "take the goods (wholesale), the lowest price of 40 yuan."

According to Liu Tanzhu, jeans priced at 40 yuan / wholesale price double the price in the clothing store is a normal thing: "even if you encounter a hard bargain, it will not be less than 55 yuan."

If it is new, the profit will be higher.

For merchants in Sijiqing, as long as they are regular customers, the purchase price of the one or two items can also enjoy the wholesale price.

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Zhang Yan, P, aged 32, has a waist of 3 feet 5 inches and weighs 150 Jin. She is a department manager of a real estate company. She does not want to go to the clothing store that sells large size clothes now: "because they are all casual styles, which are not well suited to the occasions when I work."

Zhang Yan often attends meetings and banquets, requiring fashionable and upscale suits and evening wear. "High price doesn't matter. As long as the style is good and the quality is good, the key is to fit."

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< p > it is reported that the large size clothing in Hangzhou market is mainly leisure oriented, and there are seldom formal clothes.

A shopkeeper who runs a large-sized clothing said that the cost of making the costumes was high, the size of clothes was strict, and it could not be produced in large quantities. "But the market demand is large, and many fat people are rich people." < /p >

< p > opening a "fat dress shop" has its special location and consumer group, so there are some small choices in choosing shop location and store size.

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< p > shop location: opening shop is the most popular. It is the best place to open a shop where people concentrate traffic.

You can also choose to "settle down" on the clothing street and pursue the scale effect.

However, because it is difficult to find the geographical distribution pattern of fat people, "fat shop" does not have to pursue special regional characteristics. As long as they run their own shops and brand, they will naturally attract special customers.

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< p > business area: considering the limited number of fat people, the scale of operation should not be too large, but the space should not be too narrow. Otherwise, it will be embarrassing if "fat guests" are crowded into the store.

Take the "fat sister nobility" of Gu Da Jie in Sijiqing as an example. The business area is 33.8 square meters. On both sides of the wall, 26 display items can be hung. The shop looks spacious and dignified. The personal experience of Gu's elder sister is that the business area of the fat shop is generally controlled between 20 square meters and 30 square meters.

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< p > facade decoration: shop name should try to highlight the clothing characteristics of small shops, such as "fat sister noble", "big and big casual dress", "big one" and so on, it can show the characteristics of the clothing store.

Generally, a window display is placed on the facade and several models are placed so that people can see clearly from outside.

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< p > lighting layout: clothing store is very light about the effect. Shops generally need to buy two kinds of lamps: warm lamps and spotlights.

The light from the warm lamp is warm and warm, which does not change the color of the clothes, and is suitable for lighting the clothes. The refraction of the spotlight is dazzling and beautiful, which can make the shop hall bright and bright, but it will cause the color deviation of the clothing, so it is not suitable for the clothes fitting or the fitting mirror.

Take 20 square meters of shops as an example, you need to buy 10 warm lamps (40 watts per side) and 16 spotlights.

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< p > coat hanger: there are many kinds of hangers to choose from, such as ordinary clothes hangers, rattan clothes hangers, sitting clothes hangers and iron clothes hangers.

When hanging, pay attention: the sweater or sweater is best hung on the sitting clothes rack, and must not use iron clothes hanger, otherwise the shoulders of the clothes will go out of shape.

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< p > sorting box: do not stack all kinds of clothes in the room randomly. This will make the shop look untidy. It is best to buy some plastic finishing boxes for clothes.

Equipped with an air conditioner, no matter whether it is summer or winter, customers will not be affected by temperature when fitting.

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