When Winter Comes, The Migratory Birds In The East Are Moving Westward.

When winter comes, the migratory birds in the East are moving westward.

"In the process of moving eastward to the East, the most powerful promoter is not the government but an invisible hand - cost."

Zhang Shuhua, chairman of the China Leather Association, believes that the footwear industry is a "migratory bird economy" and is always pferred to countries and regions where labor costs are low.

In the 60s of last century, the world shoe center moved to Japan and South Korea in Italy in 70s, moved to Taiwan in China in 80s and pferred to Guangdong Dongguan and Zhejiang Wenzhou in 90s.

Nowadays, the shoe industry center is pferring to the central and western parts of China. The low cost advantage of the west is like a huge depression, attracting the capital flowing into the East.

"The reason why AOKANG chose to invest in Bishan should be AOKANG moving directly to the trend of China's footwear industry moving from east to west, and welcoming the result of strategic adjustment from domestic and international competition."

5 years ago, AOKANG group president Wang Zhentao's reply to the media has now been confirmed through the successful operation of the western shoes city.

It can be seen that AOKANG has foresight in this industry shift movement of the East shoe industry.

It is precisely because of the construction of the western shoe capital, which provides a space for the development of the eastern footwear enterprises in the torment.

Driven by AOKANG, the shoemaking enterprises in the western shoe market have developed rapidly, and enterprises in the coastal areas have shifted to the West.

Recently, the reporter learned that the original shoe factory in Brazil, which is a shoe processing company in Dongguan, has processed more than 20 shoe factories. It is unable to bear the pressure of cost and quietly moved to Bishan, the western shoe market, to prepare for the two pioneering work.

Apart from cost factors, the cause of "East shoes moving westward" provides more convenient conditions for opening up the western market.

At present, due to the blocked foreign trade, many shoe companies are turning to domestic sales. The three giants of Dongguan shoe industry, Yuyuan, Xing ang and Huajian, are now forging ahead with their own brands to rush to the mainland market.

In this campaign of domestic sales, the western market has undoubtedly become a competitive destination for all shoe companies.

Take the Chongqing Red Flamingo Shoe industry of AOKANG group as an example, every year, more than 700 pairs of leather shoes are sold from Bishan to the vast western market. On the one hand, it saves logistics production costs, and is also helpful for design, R & D and marketing personnel to be familiar with the western consumer market.

Recently, the largest leather trade and trading center in Western China will be put into operation. The leather city integrates wholesale, retail and display of leather goods, bags, leather shoes and leather products. Based on Chongqing, it will radiate the surrounding areas such as Sichuan, Guizhou, Yunnan and so on, which will facilitate the development of the footwear industry in the western market.

In the process of "shifting East shoes to the west", the power of the government can not be ignored.

If the shortage of energy and labor has sowed the "fire" of the shoemaking enterprises in the eastern coastal areas, then the government's policy guidance is a catalyst for the shoe industry to escape.

"We should phase out low value-added labor intensive SMEs in Wenzhou and introduce high-quality talents and high-tech enterprises."

This is a speech delivered by the mayor Zhao Yide at the two Creation Conference in Wenzhou a long time ago, which is no doubt a sign of the Wenzhou shoe industry: Wenzhou is no longer a place for long standing.

At the same time, along with the adjustment of the industrial structure of the Pearl River Delta, a series of preferential policies for manufacturing industry in the early years are gradually disappearing.

The shoemaking industry is a chicken ribs for the eastern coastal areas. It is attractive to the vast Midwest cities.

The shoemaking industry can bring huge employment population, can drive huge GDP output value, and has a strong industrial driving role, which makes local governments heartbroken.

Therefore, the attitude of the eastern government is different from that of the eastern government. The Chongqing municipal government has stepped up the planning of the park, issued preferential policies, and opened the door to welcome the entry of the eastern manufacturing sector.

In April this year, the main leaders of the municipal Party committee and municipal government of Chongqing took the initiative to invest in the eastern coastal cities.

"The movement of the East shoe to the west is like migrating birds to avoid the cold winter. The winter of China's footwear industry has arrived. The slow flying enterprises are likely to become the victims of this winter."

The analysis of the industry allows us to separate layers of fog and clearly see the new path of China's shoe industry shift.