Li Xing Two Stores "Bet" Fast Fashion "Eat Goods" Hard To Sustain Performance

Last year, Li Xing released the news of expanding stores. Yesterday, the new store, which was located in Hangzhou City, Lantau Peak, the southern city of the Song Dynasty and the former site of the former Hangzhou cigarette factory, announced the latest progress again.

GAP brand for the first time in Hangzhou

This week, Li Xing's two shop was officially launched.

It is also the first brand of Li Xing two shop to start decorating, and then many brands will usher in the peak of decoration.

"Many shopping malls are now entering a misunderstanding area, and catering driven retail is not feasible.

Retail sales should be driven. "

Chairman Chen Min told reporters.

This concept will also be reflected in Li Xing two shop, Shangcheng 1157 Li Xing. In this new store, the most fast fashion is still strong. "The brand that originally made up in Li Xing will open counters in two stores, and the proportion of fast fashion will reach 35%."

Of course, in addition to fast fashion, more attractive and retaining formats are also explored by many shopping malls.

For example, Hangzhou's 100 hospitals and 100 large groups jointly opened hospitals to prepare the clinic.

Li Xing two has also made many attempts in this regard. It will set up a children's Stomatological Hospital on the 4 floor of the shopping mall. A display will also be set up on the 2 floor of the shopping mall.

A large base for experiencing cultural elements, the project is named "the most angel" with an area of 3000 square meters.

In this project, half of the area is 24 hours of book bar, and the remaining 1500 square meters have creative products area, mainly to display the works of Hangzhou Shangcheng small hatching incubator base, and a region will cooperate with designers of the Chinese Academy of fine arts to show the sales designer's brand and works.

In many shopping centers have expanded the proportion of food and beverage, compressed retail area, Chen Min's insistence also has its own consideration.

Although catering can bring popularity, but the time period is obvious, it is concentrated in Chinese food and dinner, and it is not easy to convert these "eating goods" into shopping rates.

No matter from the rent or the benefits generated per square meter, the catering industry is also the lowest, and fast fashion can make up for this.

Because there is almost no difference between online price and online, it is also in line with young people's love of fashion and fast lifestyle, so fast fashion brands are always selling well in shopping malls.

Customers who rush to fast fashion rarely return empty handed, which can generate sales and convert popularity into real sales.

The immediate example is the fast fashion oriented star, who made 540 million yuan last year.