The Vacancy Rate Of China'S Shopping Centers Is Soaring.

Although China's economy is slowing down, a rare bright spot is that the momentum of consumption is still strong.

The survey of business sentiment conducted last month by Mckinsey, a consultancy, showed that China's consumption situation was much more optimistic than many people thought after the stock market crash in August, and 84% of respondents expected their consumption spending to increase.

However, the performance of shopping centres is still weak.

The prosperity of online shopping has squeezed the living space of physical stores in shopping centers, and the excessive debt and overinvestment caused by extra investment have brought additional pressure.

Many empty shopping centres are hard to attract merchants to enter for a long time. Even after completion, they are trapped in a dilemma that may be closed.

Alibaba, the largest online shopping service provider in China, announced on Tuesday that its revenue in the third fiscal quarter grew 32% over the same period last year, better than analysts expected.

Mobile terminal active users reached 346 million, a record high this year.

Despite the prosperity of online shopping, China is still the largest shopping center in the world.

Reuters quoted CBRE, Real Estate Company, as the number of shopping centers in China, which accounts for more than half of the world's total.

According to a joint report released by China Chain Store Association and DDT, the number of new shopping centers in China will reach 4000 by the end of this year, up 40% from 2011.

However, in the context of gradual diversion of customers, whether these shopping centers can bring good returns to investors has been questioned.

Davies, a real estate consultancy, reported in August that the vacancy rate of shopping centers in Zhongguancun, Beijing was over 30% as of the second quarter of this year.

At present, Zhongguancun Plaza shopping center is being converted to office use.

The first Pacific Davies released the report also showed that as of the second quarter, Tianjin Binhai District Jiefang Road Shopping Center

Up to 40%.

According to Reuters, the center of Shanghai

Faced with the problem of customer shortage, a shopkeeper told reporters that one day it was even hard to sell a dress.

Local media reported in August this year that the vacancy rate of CBD shopping mall in Guangzhou has reached the highest level in the city, triggering doubts about whether the shopping center in Guangzhou is over.

Why is the volume of passenger traffic insufficient?

A substantial increase.

Reuters said that online shopping is increasing pressure on shopping centers.

Considering the poor property management of some shopping centres, it is not surprising that a large number of shops are vacant.

Reporters reported in July that half of Wanda will be closed or compressed in the future, and the headquarters will be cut off in 2/3.

Malaysia Baisheng group said in September this year that the pace of the group's opening up in China has slowed down from 7-8 stores a year to 2-3 stores a year.

According to the information of the Hongkong stock exchange, Baisheng group lost 23 million yuan as at the end of June, a profit of 253 million yuan in the same period last year.

From the perspective of consumers' wishes, the impact of online shopping is also very obvious.

McKinsey said in a report that 84% of the 1200 Chinese consumers surveyed said they would increase their spending on online shopping in the next half year.

Consumers generally believe that online shopping is a smarter way, and 62% of people pointed out that prices are the primary reason for their choice of online shopping.

At the same time, the debt created by these shopping centers is also a challenge.

At present, the ratio of Chinese corporate debt to gross domestic product (GDP) is 160%.

"If you build these shopping centers but no one comes, it will lead to bad loans," said Tim Condon, an analyst at Holland International Group (ING).

Considering the large demand for capital in the construction of shopping centers, the stability of the banking industry may also be dragged down once the capital chain breaks down.