Zhang Rongming, The Owner Of The Invisible Underwear Empire

< p > some people, though not fond of publicity, are naturally aware of what they can do. Zhang Rongming seems to belong to such a person.

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P > a series of fashion fairs, interviews and forums at the end of March.

Zhang Rongming, a href= "http://www.91se91.com/news/index_c.asp", "love /a" underwear chairman, can finally resume normal pace.

When you are not busy, take a pot of Biluochun in the love building, listen to a Kunqu Opera and chat with your friends.

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Less than p years ago, the annual sales volume of admiration has exceeded 1 billion, which is the best explanation for Zhang Rongming's entrepreneurial performance.

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Zhang Rongming, P, can not see the brutal growth of Chinese private enterprises, nor can he see the busy and impetuous businessmen.

He said, "what I have done is only a small business. I have done a lot more than I have done."

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< p > < strong > from studying steel to developing underwear < /strong > < /p >

< p > cultural celebrity Yu Dan once had such an evaluation of < a href= "http://www.91se91.com/pioneer/" > Zhang Rongming < /a >, "he is a person with heroic dreams in his heart, but he will never be publicized. He is a man who can make a great deal of business, but you can still see that kind of humility and sincerity in people on his business. This is the merchant of Suzhou.

There is the warmth of a small bridge, and there are no rails around it.

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< p > "I started to do business in primary school. I spent the evening catching Monopterus albus, sold it on the market in second days, earned a few cents, and then went home with a bowl of noodles."

Doing business seems to be the most natural choice for Zhang Rongming.

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The idea of "P" has always been accompanied by his graduation from university. In the 80s of last century, most students' ideals were to find a good job. Zhang Rongming's ideal was "doing business" and began to put it into practice.

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< p > "when I was a graduate student, the project was a coating project. The first contact business was coated blade. At that time, project research and small-scale production were all in the steel yard."

Zhang Rongming is grateful to his alma mater University of Science and Technology Beijing (formerly Beijing iron and Steel Institute).

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< p > for such a small project, Zhang Rongming walked around with all his strength.

From material supply credit to checking product quality, to running orders...

He managed to do business in several cities in Beijing, Changchun and Shenyang in 2 years, and became the supplier of most of the rolling stock factories in the north.

"Often send over 80 kilograms of goods on their backs."

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< p > this project let Zhang Rongming get the "first pot of gold" in life.

But three years later, Zhang Rongming felt that the market could not be bigger again. So he decided to abandon his project and develop the market with one hand, and put it all into the development of "memory alloy Bra".

At that time, there was no factory in China to join the steel ring in bra, only Japan had this technology.

Zhang Rongming feels that this is a blank market.

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< p > "the earliest I think, is not to make a steel ring.

In 1991, I sold the first batch of products to a lingerie factory in Beijing, and they warmly received me, but no products.

I was very sorry at that time. I didn't know the concept of bra. Although I was married, I never noticed what kind of underwear my wife wore.

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"P" a strange industry, an unexpected blow, the ordinary people usually choose to give up, but Zhang Rongming's choice is to go upstream. He bought two sample bras from the garment factory and began to draw the unwanted steel ring to make the first finished product - superelastic memory alloy bras.

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< p > "the first counter was on the edge of Friendship Hotel, and the packaging bag was almost the same as today's instant noodles."

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< p > < strong > 20 years, the establishment of < a href= "http://www.91se91.com/news/index_f.asp" > underwear < /a > Empire > /strong > /p >

P invented the memory alloy in 1991. In 1992, it formally took over the Beijing Huamei fashion factory, which was in a difficult position, and produced underwear in batches. In 1993, it officially launched the love brand; in 1994, it began to pform the stock system; in 1999, Adam and the Beijing Institute Of Fashion Technology set up the Institute for the study of human body, and completed the research of women's physique data and body shape by measuring the body measurements of thousands of women.

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< p > recall the experience of entrepreneurship in the past 20 years, which sounds more like a story. However, the bitterness and bitterness of the story can only be understood by the protagonist himself.

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< p > a small underwear, now in Beijing Jin Yuan new Lufthansa MALL's underwear underwear counters, the price can be sold to 500~3000 yuan.

A small underwear made an industry champion.

This is also a small underwear, so that Beijing Wangjing business district has more than a love building.

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< p > nowadays, four brands of different styles have come into being.

In the interview with the first Financial Daily reporter in the Beijing Wangjing business district, Zhang Rongming told the first Financial Daily reporter that the key to success is to have a comprehensive ability. From admiration, it can be summed up as business opportunities, research and development, brand management and management.

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< p > "now has entered the era of brand consumption. During the crisis period, it is the time to test the charm of the brand, and it is also a good time to expand the brand influence."

Zhang Rongming is planning admiration to take advantage of this opportunity to expand the international market. The first step is Singapore and Japan and other Asian countries, followed by Europe and the United States.

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< p > Zhang Rongming's life motto is "honesty is not greedy and a little bosom". He interpreted it as "hundreds of people, thousands of people and tens of thousands of people in a business.

And for many Chinese businessmen who want to go to the capital Road, Zhang Rongming said: "do not consider listing, I pursue is small and beautiful, small and fine, small and specialized."

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