Four Sources And Seven Ways Of Starting An Enterprise.
Entrepreneurial Idea Based on a study of two hundred outstanding entrepreneurs, the main sources of entrepreneurship ideas are four:
First, upgrade type. That is to redesign and improve the existing products and services.
Two, tidal current. That is to follow the new trend, such as e-commerce and the Internet.
Three, research type. That is, entrepreneurs need systematic research and analysis to discover entrepreneurial opportunities.
Four, random type. That is, luck sometimes happens. Such as random discovery of good ideas and ideas.
When a new industry When it happens, it will surely provide many entrepreneurial opportunities and trigger a large number of entrepreneurial upsurge. But follow the new trend. Trend There is also considerable risk behind it. Because how big the scale of the new industry is, how to identify potential customer needs seems to be uncertain. The emergence of the personal computer industry has led to a large number of entrepreneurial opportunities for upstream and downstream related products and services, but not all businesses are successful.
Some people think that the idea of entrepreneurship is due to chance. However, experts who study creativity think that creativity is only a tip on the iceberg. There is no such thing as a weekday effort. Countless people saw the apple landing, but only Newton could produce the association of gravity. The so-called chance or sixth sense of intuition, mainly because the entrepreneur on weekdays to cultivate the ability to detect changes in the environment of keen observation, therefore, can foresee the formation of creative ideas. For example, when the gold rush in San Francisco came into being, countless poor people rushed to the golden hill with beautiful vision. Livy, founder of the company, saw the opportunity of supplying "durable canvas" by chance. So he immediately launched the production of jeans made of canvas for cloth and sold the products to the above gold rush customers, thus becoming a good idea for future business.
There are seven ways to explore entrepreneurial opportunities.
By analyzing special events, we can explore entrepreneurial opportunities.
For example, a blast furnace steelmaking plant in the United States had to buy a mini steel stove because of insufficient funds, and then the latter had a higher interest rate than the former. After analysis, it was discovered that the structure of the steel market in the US has changed, so the steel plant will focus on future investment in the mini steelmaking technology that can quickly respond to market demand.
By analyzing contradictions, we can explore entrepreneurial opportunities.
For example, most of the services and products provided by financial institutions are only targeted at professional investors. However, the general investors who have 70% capital in the market have not received due attention. Such a contradiction shows that the product market that provides general public investment services will have great potential.
By analyzing operation procedures, we can explore entrepreneurial opportunities.
For example, in the global production and operation system process, we can explore a lot of information services and software development opportunities.
By analyzing the trend of industrial and market structure changes, we can explore entrepreneurial opportunities.
For example, in the trend of free competition between the privatization of state-owned enterprises and the open market of public sectors, we can explore a lot of entrepreneurial opportunities in the transportation, telecommunications and energy industries. Many new entrepreneurial opportunities can also be found in the knowledge economy programme that the government has just launched.
By analyzing the trend of demographic data, we can explore entrepreneurial opportunities.
For example, the rapid increase of single parent families, the trend of women's employment, the phenomenon of aging society, the change of education level, and the expansion of youth's international outlook... There are bound to be many new market opportunities.
Through the change of values and cognition, we can explore entrepreneurial opportunities.
For example, changes in people's perceptions of dietary needs create new industries such as the gourmet market and the healthy food market.
Through the emergence of new knowledge, we can explore entrepreneurial opportunities.
For example, when human gene images are completely resolved, they can be expected to bring a lot of new career opportunities in the fields of biotechnology and medical services.
Although a lot of entrepreneurial opportunities can be explored through systematic research, the best idea comes from the long-term observation and life experience of entrepreneurs. Entrepreneurship is like conceiving in October. The idea of entrepreneurship is constantly brewing in the minds of entrepreneurs.
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