VSHOLIDAY Cheap Fashion Men'S Wear

< p > in Wu Zelong's mind, there was once a dream. It had a striking track mark, a dazzling paint, a moving car streamline, a roaring engine, a high decibel rock and roll and all kinds of men's fashionable dress. This life seemed to be a part of his life -- fashion, romance, classic and luxury. The echo of the "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "and the car also gave him the idea of creating a career in the hope of merging the two, so in 2009, VSHOLIDAY (VS) fashion men's wear brand was born.

With the idea of conquest and challenge, Wu Zelong began his passionate years.

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< p > the first brand of fashion men's clothing is not dream < /p >.

< p > Wu Zelong's creation of VS brand is not a spur of the moment. After conducting rigorous market research, he found that the development trend of business clothing, casual wear and sportswear was slowing down in the past two years, while fashion men and women wear a good momentum of development.

"Well developed brands now basically have the innovative and innovative capabilities in line with international standards, good supply chain systems, effective commodity management models and fast marketing network systems.

VS men's clothing, while guaranteeing these 4 advantages, has also increased control over production costs, and has unique brand development advantages in parity fashion.

In Wu Zelong's mind, VS is to become the first brand of China's cheap fashion men's clothing.

Now, this dream is approaching him step by step.

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By the end of February 2013, the autumn order of VS men's wear will be over. To Wu Zelong's relief, the order will be ideal, and agents and franchisees from all regions will be confident when ordering.

"This season's men's clothing is distinctive in theme, full of colors, fashionable in color and excellent in fabric work. At the same time, commodity planning has effectively decomposed the product's market band, commodity attributes and product life cycle. The marketing center's core regional development goals for regional development planning and layout have also effectively communicated fully in the early stage of ordering."

The recognition of many franchisees and agents made Wu Zelong more confident.

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< p > "light weight reduction" should be blind expansion "/p".

< p > in the development plan of VS brand this year, Wu Zelong has a concept of "light weight reduction".

What is the "Lightening Lightening Burden"? This is the development strategy put forward by VS in 2013, because now the terminal operation cost is increasing, which brings too much operational pressure to the enterprises. Therefore, the company decided to ensure a good terminal store survival, and must lighten the terminal burden, and occupy the market share and the market layout of the regional market faster in the big environment and many competing brands.

For VS brand, "light weight reduction" is rational marketing, which just responds to the current situation of "practicing internal strength" in the industry.

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< p > but how to lighten the burden of operation and to travel lightly is also a knowledge.

"We need to change store rents and store locations to reduce the control of many sources of cost growth, such as decoration, shelf materials, logistics and pportation, production of raw materials, and so on. This impact on the terminal is huge, so the VS brand will help franchisees, agents and suppliers strengthen cooperation and communication, establish an effective and fast communication system at the source of cost, reduce the cost increase from mode and link."

Wu Zelong gave his university's "University question".

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< p > sales plan for stores in different regions < /p >

< p > in addition to "light loading," the VS brand also tailor the merchandise sales plan for each regional self run store or franchisee, so that they can first analyze the sales according to the regional sales, and then plan the sales commodities in different regions according to the regional sales summary, so that the region can effectively and quickly and quickly return the goods belonging to its own region.

"Now the Chinese market has a large span, and the characteristics of market differentiation are outstanding. Each region has different sales performance in terms of the structure, series, sales contribution, color codes, etc.

In the past, the mode of commodity order was to send orders to all regional agents with a large quantity of goods. Regional agents would have many bad problems during the period of ordering and the sale of goods.

In order to help the franchisee and the ordering company to solve all kinds of problems, Wu Zelong and other VS people studied and put forward the marketing plan that was set up for all regions.

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< p > for the past 2012, Wu Zelong noticed that many brands of new products on the domestic market began to discount, and the turnover rate of consumers entering the shop gradually decreased. Many a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the sales performance of enterprises declined and the stock pressure increased.

"But there is still a certain competitive advantage between the VS brand and the competitive brand. Our market positioning is a cheap fashion men's clothing, so our forward-looking price positioning is more in line with consumer psychology, and there will be no discount.

At the same time, VS also increased training on terminal sales skills and display publicity, making sales and inventory not affected by the big environment.

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< p > and for the coming 2013, Wu Zelong showed extraordinary confidence: "VS brand will develop rapidly in 2013, the terminal layout network will double and sales performance will also be improved."

This expectation is not groundless, but predictable.

"Light weight loss" can make the end of the network profit multiplier, do not believe that next year to see this year, our terminal performance will increase.

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