Jack'S Ninth Annual Awards For Chinese Fashion Brands Will Be Announced

< p > strong > these brands are emerging. Some of them are giant trees. They are all the seeds supporting the powerful country of clothing. < /strong > /p >

< p > spring breeze March, sowing time.

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On the night of March 26th P, the award-winning brand of the Jack ninth China clothing brand annual award will be unveiled.

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< p > the annual award of Chinese clothing brand, known as Oscar, has always been a tour of top Chinese clothing brands.

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Last year, the "grand prize" first proposed the concept of "annual brand". It collectively referred to all the award-winning brands as the annual brand. This concept is the leading brand to improve the publicity and promotion system of P, so that the promotion and dissemination process is more convenient and concise.

In addition, last year, the "Grand Prix" also set up five special awards for the first time in the special award series, in recognition of the relevant internal and external organizations that made outstanding contributions to the development of the garment industry.

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< p > at this time last year, the outstanding performance of nine brands of sketch, Shu Lang, Ray Tibor, Luo Meng, Gloria, Ya Ying, lirang, Taiping bird and admiration in 2011 was unanimously affirmed by the Chinese clothing industry colleagues. The Haining Leather City Management Committee, CHENFENG group, Dalian Wanda and others won special awards.

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P, which was not long ago, was a year of pain in the garment industry. It was also a year for people to think and change. It is also a key year to deepen endogenous motivation, form and find new advantages in the 2012.

In the case of tight industry as a whole, the "big prize" in 2012 will undoubtedly have greater gold content, which is of great significance to the clothing industry.

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< p > the current "grand prize" is still adhering to the principles of fairness, justice and openness. Under the full supervision of PWC, after three months' "business coverage statistics", "consumer survey" and "industry experts survey", the nomination and evaluation work has been completed.

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< p > > the "commercial coverage statistics" has chosen more than 100 national key 100 million large department stores including Beijing Xinguang Tiandi, Tianjin Hisense Plaza, Shanghai Xintiandi, Guangzhou Wangfujing department store and so on to investigate the coverage of brands in shopping malls.

Shopping malls survey basically covers all important cities, cultural cities and fashion cities in the country, making shopping malls investigation more representative.

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< p > in addition, the current grand prize continues to adopt a consumer questionnaire survey, collecting random street survey data from 10 commercial busy streets in Beijing, Harbin, Dalian, Qingdao, Ji'nan, Shanghai, Xi'an, Wuhan, Shenzhen, Hangzhou and so on, which provides an objective argument for the nomination review.

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< p > finally, in December of last year, according to the above three data, the list of nominations for the "grand prize" was put forward, and then the nomination award brand of each award was produced after deliberation by the nominated jury of authoritative experts.

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Back to the end of November last year, at the second China Fashion convention, when Zheng Zheng was standing on the stage of the parallel meeting of the Chinese clothing Convention for the first time as an enterprise case speaker, his other status, deputy general manager of Shanghai daily broadcasting Industrial Co., Ltd., has already indicated that the Chinese garment industry has recognized the achievements of "broadcast: broadcast" in the market.

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< p > in the brand case speech, Zheng Zheng said: "there has been confusion in the broadcast card, which has been lingering between embracing the market and insisting on the self. Fortunately, we finally found the direction. That is to persist in originality and finally form our own style."

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< p > nowadays, "sowing" is slightly neutral, with a simple brand style, which reflects the coexistence of modern women. The product emphasizes the collocation and emphasizes the changes and emotions brought by the combination. It not only gains a good market return in the domestic market, but also receives a lot of favor from international buyers such as the United Kingdom, Germany, Japan and the United States, and has been invited to hold a new product conference in Paris, France in 2013.

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< p > at the same time, Ye Shouzeng, general manager of Shanghai wo he Brand Management Co., Ltd. also interpreted the environmental protection concept of Zhi he ICICLE brand. "Zhi he built a comfortable and environment-friendly commuter dress, such as a button, we used four kinds of materials -- coconut shell, shell, ox horn and fruit. ICICLE only used natural raw materials, and more than 90% of the fibers were natural."

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"P" subdivision of the crowd positioning, segmentation design positioning, advocacy of environmental protection concept, when Zhi he brand was established, it subdivided its own market atmosphere and style idea. Therefore, once it was launched, it was recognized and loved by its consumers.

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< p > the distinctive brand appeal and brand culture form a soft power that is directly aimed at the soul of the target consumer. This is probably the reason why sow and Zhi wo ICICLE nominate this style award.

Compared with the two brands, the "heavyweight" M·SUYA, the CHIC Zhengzhou Pavilion, relies on its excellent quality system to win the nomination of the "quality award".

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< p > known as "women's pants experts and leaders", the 28 categories of M·SUYA show, 128 detailed process flow have made a good interpretation of its design concept, and the brand positioning with quality as the driving force.

In 2011, the company entered Asia's largest women's trousers Industrial Park, and M·SUYA will start to operate more efficiently. It is expected to produce 15 million pieces of clothing annually.

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< p > nowadays, the M·SUYA brand has been upgraded vigorously, and the brand-new leading show brand has quietly appeared. A leading women's pants Empire, which is composed of leading brands, M·SUYA, Ai Mi, MC, and so on, has been established.

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< p > > WOLF ZONE, located at Shishi, Fujian. The target consumer group is a young trend man. Starting from the original cowboy and creating an original design style with individuality, fashion and style, and close to the original design style of life, we create a collection of fashionable men's suits that conform to the contemporary men's taste.

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At China International Fashion Week (P) in 2012, Liu Yiqun, the founder and designer of the wolves brand, was devoted to the "return to the native" jeans brand press conference to build up the "tannin force". It reflected the constant pursuit and breakthrough of the wolves, looking for new foothold, the change of the details and the accumulation of the chips to realize the dream.

Today, Wolf Road has become a competitive brand in China's casual wear market, becoming the nomination brand of the "potential award" in this award.

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"P" won the "Palo" nominated by the "Innovation Award". The goal is to build China's first high-end cashmere brand, and become a brand of "classic", "elegant" and elegant and quiet art design culture.

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< p > September 26, 2012, Palo designer Liu Fang took her high-end cashmere series Paluopo by Liufang to participate in the exhibition and release of "China in Paris" in the 2013 spring and summer fashion week in Paris. Liu Fang became another Chinese designer after climbing Xie Feng and mark to fashion week in Paris.

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P, who has been nominated by the award of value award for ELLASSAY, has been committed to the development of public welfare undertakings in recent years. He founded the Shenzhen philanthropic society, the great public art fund, to excavate and subsidized young artists and young artists with artistic talents, to provide a sustainable development platform for public welfare, and to launch the first fashion movie "rose life" to achieve good market results.

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The nomination of the "P" Award Committee is as follows: by raising the brand's attention and brand gold content by holding large-scale activities related to brand value added, as a famous brand of Chinese high fashion, the singer has entered the stage of pursuing social value in the promotion of brand value.

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Some of these brands are coming to the fore. Some of them are giant trees. For the Chinese clothing industry, they are the seeds to support P.

The 26 nominated award brands will finally become "annual brands". We will wait and see! < /p >