Service Innovation To Enhance Competitiveness Of Leather Featured Areas

In May 28, 2008, Xu Yong, vice chairman of China Light Industry Federation and honorary president of China Leather Association, attended the seminar on development mode of luggage and bag industrial base, and made speeches on "competitiveness of leather areas featured by service innovation": the connotation of leather characteristic area, which is characterized by one or two leather products as the leading role, and enterprises highly clustered to form a cluster of upper, middle and lower products, specialized division of labor and distinct features, and pulling the local economy.

In order to promote the leather industry base's structural adjustment, market development and brand building, and enhance competitiveness, the Leather Association of China began planning the creation of the honorary title of leather special region in 1999. In 2001, the industry first introduced the "industry standard for granting the honorary title to the leather industry in China".

According to the "specification", strict examination, without any charge, has been submitted to the China Light Industry Federation for approval. It has successively awarded the honorary title to the Chinese leather shoes capital, Wenzhou, China's leather capital, Haining, China leather leather capital, Xinji, China's leather capital - Huadu and China's fur town - Tongxiang Chong Fu, China fur capital - Hebei Suning, China's women's shoes city - Chengdu Wuhou, China's west shoes capital - Chongqing Bishan, China's women's shoes production base - Huidong, China's luggage capital - the ten Baigou, the two leather production bases have been awarded honorary titles.

What are the six advantages of leather featured areas? Why do leather featured areas become pillar industries or highlights of the local economy? Where are the advantages?

We summarize the advantages of leather featured areas mainly in terms of information superiority, professional matching advantages, talent advantages, the advantages of common construction and utilization of public facilities resources, the advantages of industrial clusters, the high degree of attention of the economic society, and the six aspects of the one-stop service of government departments concerned.

In the past six years, we have reviewed and summarized the experience gained in the development of leather featured areas in the past twenty years. We briefly summarized the following six sentences: the complete industrial chain is the foundation, and the professional market without ending is a condition. The implementation of brand strategy in key enterprises is the key. Good environmental measures are to ensure that the mechanism of continuous innovation is the driving force, and the local government's continuous grasp is fundamental.

At the present stage of enhancing the competitiveness of leather featured regional competitiveness, we are faced with both the new adjustment of the world leather industry and the opportune time for restructuring the production factors, and facing an important juncture. The difficulties and challenges ahead of us are enormous.

How to deal with these difficulties and challenges?

I think the most important thing is to make great efforts to change the pressure as the driving force, turn the difficulties into the opportunity to change the way of development, strengthen independent innovation, pay attention to intellectual property rights, take the brand driven road of innovative products, innovative technology and innovative demand, expand domestic demand, develop diversified international markets, and promote the pformation and upgrading of leather industry.

In these areas, leather characteristics should take the lead.

The concept of upgrading competition is to pform from low level competition to high-level competitive advantage.

Leather material is a valuable natural resource and a resource of fashion. We must consider this problem in the new historical height of building a resource-saving and environment-friendly industry.

How to maintain the long-term coordinated development of the industry, I think we must renew our competitive concept, jump out of the old road of quantity winning, and fundamentally discard the competitive strategy of quantity accumulation and low price winning, from low level competition to high level competitive advantage.

Strengthening independent innovation.

Leather industry is a popular industry, and it is a fashionable industry.

Innovation is the source of fashion, and innovation can bring about leaps and bounds.

Specifically, through independent innovation, the "made in China" trend towards "China creation" is achieved through independent innovation, from "adapting to the market" to "leading the market".

Efforts should be made to implement brand strategy.

Brand is science and technology and competitiveness.

No brand competition is incompetent competition, only independent intellectual property rights and brand is the key to enhance competitiveness.

(1) to stick to one goal, this goal is the great goal of the "two pioneering undertaking" of the Chinese leather industry, that is, to create 3-5 world famous brands.

(2) establish a linkage mechanism of "enterprise creation, government assistance and association push".

Enterprises are the main body, active creation, different ways to create brand, and the government helps the government formulate incentive policies to help create a good atmosphere for creating cards. The association has pushed the association to take a number of measures to promote licensing.

The three cooperate with each other to form resultant force.

(3) we should cut the first level from five levels and create outstanding brand groups.

The brand name of the industry will be enhanced by using the trademark "genuine leather logo" and "genuine leather logo ecological leather".

The second level is to create industry brand.

Starting from 1996, we launched the ten leading brands of leather industry in China in the spring and Autumn period, namely, the 70 brands of genuine leather clothing, genuine clothing, leather shoes, shoes, Jude P Ini, luggage and twelve strong brands.

The third level is to create distinctive regional brands.

There is no end to the work of creating the honorary title of the leather special area. Only the new starting point, the ten production bases that have been awarded, they are enriching and enhancing the connotation of the honorary title, making it the "brand capital" and "fashion capital".

The fourth level is to create famous brands in China, well known trademarks in China, and state inspection free products.

The fifth level is world famous brand.

This is our highest goal.

At present, two enterprises have stepped into the ranks of powerful enterprises to march to world famous brands.

These five levels of integration and mutual improvement provide a variety of platforms and channels for the creation of regional leather characteristics, and each has its own advantages.

(4) strengthen the construction of talents.

Human resource is the first resource, and the advantage of talents is the biggest advantage.

The competition between today and the future is, in the final analysis, the competition of talents. Whoever has more talents can win the initiative in the competition and win the future.

Therefore, some people say that twenty-first Century is the age of talent gap leading to the development gap.

Adapting to the situation and innovating the leather production base is the main battlefield for implementing Scientific Outlook on Development and changing the way of industry development. It is also one of the three key points in the service work of China Leather Association. It is an urgent need to enhance the competitiveness of leather base by keeping pace with the times and constantly innovating service contents.

In the face of the new situation, new tasks, and the production base of leather industry, the innovation of service is: 1. New mode of injecting new elements and creating base work. (1) innovation in content, besides the basic conditions for granting the industry standard of leather characteristics area honorary title, it has increased the requirements of energy saving, emission reduction, consumption reduction and building an environment-friendly society; (2) innovation has changed in the way, and the establishment of enterprises in the past has been jointly built by the China Leather Association, the local people's government and enterprises, and the provincial and municipal industry associations have participated in building the new cooperative mode of industrial clusters.

(3) signing agreements clearly set goals and responsibilities together; (4) compiling guidelines for co construction, guiding the work of Co Construction in an orderly manner, 2, highlighting bright spots and differentiated services.

We have highlighted the highlights, classified guidance and differentiated services for the ten production bases that have gained the honorary title of regional brand.

We will continue to play the leading role of Wenzhou, China's shoe capital, and support Kangnai group to go out in a "clustered" way and to set up an economic and Trade Industrial Park in Russia usurusk.

Support Haining leather capital to achieve capital movements, step out of Haining's regional development of Haining Leather City, and display the image of Haining in the international market.

We should give full play to the demonstration function of the three level pollution control and water saving and emission reduction in Xinji, China's leather and leather clothing industry. We should publicize and exchange widely, promote the accumulation of production factors and business resources, extend the industrial chain and enhance competitiveness.

The Shilin and Baigou two leather production bases, the association takes the lead, links north and south, and drives Pinghu, leveraging the Olympic Games, giving full play to its advantages, and realizing the expansion of the domestic market and the enhancement of brand awareness.

For Wuhou and Bishan production bases, we should continue to guide Wenzhou, Huidong, Jinjiang and other East shoes into the west to achieve mutual benefit and win-win situation, promote the rise of central China, develop the western region, achieve orderly gradient pfer and effective undertaking, improve in the process of pfer and acceptance, enrich the connotations of the western shoes city and women's shoes, and expand the influence of regional brands.

Support fur fur base such as Chong Fu and Suning in Tongxiang to develop fur products suitable for warm winter, highlight the driving strategy of leading brand enterprises, strive for new changes and breakthroughs, so as to maintain the sustainable development of fur industry.

3, leveraging the Shanghai international leather exhibition to promote the internationalization of production bases so as to pform the development of leather industry from relying mainly on second industries to relying on the first, two and third industries to coordinate the pformation. The Chinese Leather Association, while hosting the professional exhibition, tries to help the local production base, to achieve the sharing of resources with the Shanghai international leather exhibition's linkage and docking, innovative interaction and content.

The production base can take advantage of the platform of Shanghai international brand exhibition, tree image, create brand, actively follow up customers, extend services, achieve effective docking with production base, and blossom on the ground.

Shanghai international leather exhibition will give priority to reserved booth for production base, organize buyers and increase publicity.

Shanghai International Leather Exhibition and the production base of the activities of harmony and symbiosis, each has its own place.

Promoting internationalization process.