Shenyang South Tower Footwear Sales Business Suffered "Spring Hard"

< p > > noon on March 21st, at the negative layer of South Tower run a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > Industrial Square in Shenhe District, Li Xiao (a pseudonym) opened her shop, loaded several boxes of shoes into the cart, and then slowly locked the iron rolling shutter door. He only rented a store for 50 thousand yuan at the moment.

But in the Buyang international shoe industry square, which stands across the street, there are only 10 businesses left to open the doors, and the news that stores will soon be "shut down" and "pferred" will also be pmitted and fermented in the industry.

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< p > this spring, the Shenyang south tower area, which is concentrated in the wholesale market of footwear, is facing unprecedented difficulties. It seems inevitable that the situation of overcompetition is inevitable.

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< p > < strong > 600 stalls are iron lock door < /strong > < /p >.

< p > < strong > a week can not sell a pair of shoes < /strong > /p >

< p > > the shoe Plaza of run Da shoes is the exclusive area of the real estate shoes. It can hardly see the customer's shape. Nearly 600 stalls are sold in the store, except for shops that are open to store goods.

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< p > Li Xiao said, "you see, my position is facing the main passageway. It's pretty good. I can be told from February of last year that I was invited to come in. I can tell you not to enter the guests. At the beginning of the business, I can sell three yuan five hundred yuan a day. The more popular I am, the less I can sell a pair of shoes.

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Under P, Li Xiao has leased the stalls in the shoe city of China, while the stalls at Ru Da square are used as temporary warehouses. The situation of many owners is similar to that of Li Xiao. But when they put the stalls into warehouses, they were boycotted by the stores and ordered the owners to clear the goods, otherwise they would be reclaimed.

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"P" and in the Buyang international shoe industry square, Ms. Zhang is still making the final commitment. Although the stores have shut down facilities such as lighting, elevators and so on, several shops still open in the huge shopping mall are extremely cold and cheerless.

Because there is only a location in this shoe city, she hopes to dump the stock in the stock market and decide whether to do it or not.

"Sometimes you really do not understand why such a good shopping environment, location is also good, but can not mention popularity, since I was in the store since 2011, I have not felt that the business has been ups and downs, did not start, looking at a group of owners to evacuate."

Ms. Zhang said.

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< p > < strong > no more than two or three years' cost > /strong > /p >

< p > < strong > still can not stay below /strong < /p >

< p > 2009, in the vicinity of China shoe city, a large number of shoe industry stores such as Shenyang international shoe city, run shoe Plaza and so on have been standing.

China shoe city management committee, a person admitted, at that time, whether it is official or investment businesses, relying on China shoe city, bigger and stronger Shenyang footwear professional market in the domestic status and influence are optimistic.

But this optimism is somewhat radical, and the market environment has changed significantly.

"People who listen to management say that our Buyang shoe city has declared bankrupt orally and may be pformed into a hotel project in the future."

In March 21st, an owner of Buyang international shoe city told him about the latest news. However, in the interview with the reporter of Liao Shen Evening News, the relevant office of Shenyang Buyang Commercial Management Co., Ltd. did not respond positively to the shoe city's reservation.

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< p > > Yu Dan, manager of marketing department of Runda shoe Plaza, said: "our shopping malls are kept in normal operation. Most of the owners of the shoes in the first floor are rented in the shoe city of China. Only three days after the official opening of our store, they lose forty-five times a day. If the merchants are not cooperative, the efforts of the market organizers are very difficult to cultivate the market.

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< p > Yu Dan said that they signed five years' lease contracts with the merchants, and even gave them two to three years' cost. They wanted to work together with the operators to cultivate the market, so that the market could achieve a stable development mode. However, it was unbearable for a growing store to look at the way to evacuate people.

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< p > an industry insider said that the main reason for the development of the scale of footwear stores in Shenyang is the fact that the small size of the real estate shoes in Shenyang, the dispersion and lack of leading companies and the awareness of small workshops are the main reasons that restrict the development of the scale of footwear stores in Shenyang.

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< p > < strong > the rise of online shopping < /strong > < /p >

< p > < strong > narrowing the survival space of the professional market < /strong > /p >

< p > in addition to the excessive construction of large scale footwear stores, the selling way and ability of stores themselves have become the focus of controversy among many people in the industry.

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< p > is also a large shoe industry store. Shenyang international shoe city has been working hard for more than 3 years, and has become another dynamic store outside China's shoe city.

A manager who resigned from the Shenyang international footwear industry Plaza said that during the period of market cultivation, the international shoe city was very willing to invest. It promoted people's popularity by holding various activities and advertising campaigns, and the center of gravity was different.

"For example, Shenyang international shoe city has held a lot of activities such as Mercedes Benz and so on. It is basically because the investors are mainly making money channel in the store, but the group is different. The returns from shopping malls are not too concerned. The profits of the real estate are enough to offset the short board of the shopping mall."

These people said.

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< p > the Secretary General of the Liaoning Footwear Association of the General Chamber of Commerce, Qian You said: "the current situation of many shoe cities in south tower area is the inevitable result of market competition. Some stores do not have their own characteristics. In the face of intensified competition, poor sales will choose to evacuate, and the popularity of business is becoming less and less. The result of the cycle is that business is getting worse and worse."

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< p > in fact, changes in the external environment are also one of the objective reasons for the difficult business of footwear stores in Shenyang.

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< p > QIAN you said: "Shenyang shoes city in the early days of operation, gradually radiated to the eastern three provinces and Eastern Inner Mongolia, and with the establishment of Jilin and Heilongjiang professional markets, as well as the convenience of modern logistics, Shenyang's footwear market has gradually narrowed its radiation to Liaoning.

And some big brand shoes no longer need this wholesale market exhibition channel, through the construction of their own regional agents, or low price in the office rental venues.

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< p > in addition, the rise of new consumption patterns such as online shopping also poses new challenges to the traditional sales mode.

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