Exorpant Industry

< p > it is hard to imagine how the top brands such as Chanel, Dior, Gucci and Calvinklein will enjoy a world-wide reputation after leaving the buttons, zippers, linings, lace and other unsung heroes.

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< p > in China, with the enhancement of quality consciousness, consumers' attention to < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > has developed from original style and price to quality and detail.

Buttons, zippers and other garment accessories have become the key factors affecting consumers' choice.

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< p > "identify a a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > quality. In fact, it can be seen from a small place, for example, zippers, many a target=" _blank "href=" _blank ". Brand clothing is used for zippers.

Some consumers are so familiar with the zipper brand, and consumers will pay for a dress because of a bright button.

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< p > obviously, accessories have become the protagonists from the supporting role of clothing, moving from the backstage to the front desk, becoming an important part of the competitiveness of clothing garments and a key bargaining chip of brand value.

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< p > however, how can it become a leading role, how can it become the embodiment of competitiveness and value of clothing? All these require excipients to enhance their intrinsic value.

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< p > < strong > Quality > /strong > /p >

Less than half a year, he bought a leather coat of 1450 yuan from Hongkong. The leather garment was opened and the zipper was not pulled up. The collar was also fuzzed, and then it could not be worn. P

This is the personal experience of China's "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "Industry Federation Testing Center Director Fu Guang Wei.

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< p > inferior quality accessories will not only end the life of a valuable garment, but also affect the image of the entire clothing brand.

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< p > at present, Chinese clothing is shaping the brand and enhancing the added value of the product.

Quality has become the precondition of selecting accessories for clothing brand, and this is also a prerequisite for excipients to win the market.

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< p > "sewing thread costs only account for 1%-3% of clothing sales, but the impact on clothing quality is 100%".

Fu Guangwei, who was wearing leather clothing, said.

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"P >" Gao Shi Group "has made this tiny sewing thread the ultimate, but the core is still quality.

Gao Shi selects the appropriate process design and production of sewing thread with different specifications according to the needs, so as to meet the quality requirements of sewing thread for different garments and sewing technology.

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< p > if you want to meet the two quality requirements such as high grade suits and non iron shirts and so on, they need exquisite seams and suitable tough fastness. The EPICSUPERMAX sewing thread has been specially built by Gao Shi.

According to the introduction, EPICSUPERMAX passes through two special processes in the processing process: UPP (super polyester and polyester) and TWHS (heat setting).

UPP is in the twisting process of 2 or 3 strands of core hairline to comb in one direction, so that the surface of the sewing thread is smoother, and provides the foundation for the luster and beauty of the thread.

The second process TWHS is heat setting under tension conditions to stabilize the shrinkage of the line.

At the same time, heat treatment burns the longer hairiness on the surface of sewing thread, making the stitches more smooth and smooth.

After special processing, the quality of the sewing thread is enough to meet the requirements.

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< p > the quality of excipients is not only related to the physical properties such as adhesion, fastness, durability, etc. today, with the concept of green environmental protection being deeply rooted in the hearts of the people, environmental indicators such as heavy metal content, toxic and harmful substances are becoming the focus of attention.

"Health, safety and environmental protection" has become a new standard for the quality of excipients, and has also become the direction for the excipient enterprises.

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"P > Dalian Alice button Co., Ltd. produces urea formaldehyde resin environmental buttons. Because of its non-toxic, pollution-free and exquisite appearance, its products are exported to Japan, the Middle East and Europe and the United States.

According to Wang Yusheng, director of marketing, this button production material and production process are all environmentally friendly.

The use and abandonment of customers are also environmentally friendly. When people do not use such buttons, they are thrown into nature, and the buttons can be automatically decomposed.

At the same time, the button has the characteristics of durability and high temperature resistance. The buttons for fire fighting clothing can be flame retardant, and the buttons of chemical enterprises can be used to prevent static electricity.

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There are more than 1500 excipient production enterprises in Shishi, P. The subsidiary products account for more than 50% of the same market share in the country, and play an important role in the national excipient industry.

In recent years, under the guidance of Shishi government, Shishi excipient enterprises have moved from the high polluting enterprises to the low pollution and environmental protection ranks. Enterprises choose the environmental protection raw materials, make corresponding adjustments to the production line, strengthen the management of pollution prevention, and improve the quality and environmental protection standards.

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< p > "the environmental protection of garments can not be separated from the environmental protection of Kaiyuan materials. Therefore, besides the two functions of practicability and decoration, accessories must be safe and environmental friendly."

Chen Huantan, general manager of Shishi Yongsheng Da company, said last year that his company has undertaken many batch of garment accessories which are ordered by American customers, which is closely related to the company's continuous development and production of environmental friendly accessories.

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< p > < strong > creativity is soul > /strong > /p >

< p > is more concerned about the design wisdom and inspiration that can reflect "a target=" _blank "href=" http://www.91se91.com/ "designer" /a ", which fully embodies the fashion personality of the fashion. < a target=" _blank "href=" _blank ".

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The enhancement of "P fashion" fashion decoration function makes accessories become one of the key elements of fashion and popularity.

This puts forward higher requirements for accessories, manifests creativity, and shows that fashion has become the main role of its future.

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< p > it is gratifying that garment accessories industry is also changing from selling products to selling creativity.

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< p > in October last year, Shanghai's Intertextile noodles accessories exhibition, Mr. Zhang of the three companies said that the previous excipient products were more concerned about functionality, and now more emphasis is on decoration, and even like a piece of art, the whole clothing grade can be raised.

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< p > > for this reason, three Ben Li has set up its own design department, and will design and develop new products according to customer requirements when designing products.

In addition, it will use the current fashion trend to generalize its design concept, make samples to highlight the competitiveness of enterprise products, or prepare different categories of products to customers, and increase the space for customers to choose.

On the raw materials, three button buttons are imported from Hongkong. The goal is to create buttons as artworks, so that consumers can find their own styles according to the style of buttons.

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Less than p button, so is the zipper, the function of connection is gradually weakened, and more as a decorative element of clothing.

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< p > Dalian Yoshida zipper Co., Ltd. produces jeans YZiP zipper, which is a metal zipper that can process corresponding processes such as stone washing and bleaching. The zipper teeth are made of gold copper and silver nickel, and different colors can be processed through the surface treatment of chain teeth, which increases the selectivity of clothing designers in clothing application. EXCELLA is a slide fastener which is polished by every zipper tooth, which makes it bright and dazzling by electroplating and enriching the color change of zipper teeth. It is a zipper that can fully dress the taste and fashion style.

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< p > Qingdao zipper zipper production waterproof zipper will combine waterproof performance with art. Besides waterproof function, in addition to meeting the sensory aesthetic requirements, it also aims at practicality, such as realizing the pition of fabric patterns on the zipper, and better matching outdoor clothing.

The art zipper is constantly bringing forth new ideas and adapting to the personalized design of fashion trends. It also makes printing series zippers become the first choice of fashion a target= "_blank" href= "http://www.91se91.com/" > dress < /a > design.

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< p > in fact, the creativity and fashion elements reflected by the details of zippers, buttons and lace have become the key to the competition of garments, and also the key to the pformation and upgrading of excipients.

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< p > at the Expo April last year, the exhibition continued to be held in the excipient exhibition area.

The creative exhibition is one of the highlights of the Expo. Shishi apparel, "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "hat accessories industry association secretary general Li Huiyu said.

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< p > "to win the market, the quality is not enough, and we need to inject more cultural connotations."

Chen Shiqing, general manager of Shishi creative paper and plastic products Co., Ltd., exhibiting various works in the creative exhibition area, said that more and more stone lions excipients are looking for more added value from their creativity.

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< p > "before the pursuit of quantity, we should now reflect on the quality of work."

Lin Jinchang, deputy director of Shishi Economic Bureau, believes that in the context of personalized and unique clothing enterprises in the lower reaches, for excipient industry, how to highlight individuality and fashion in this detail still needs the continuous innovation of accessories enterprises.

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< p > < strong > service oriented < /strong > < /p >

< p > to make invisible service "formable", so that the quality of serial services that can not be separated from products will be improved. It is no longer a matter of effort, but a revolution of live ammunition.

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There are many kinds of excipients. The production and purchase of garment accessories is a very small and complicated work. More importantly, whether the accessories can achieve the perfect combination and produce clothes that meet the requirements of customers is still unknown. P

Under such circumstances, ancillary services of accessories enterprises are particularly critical.

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< p > "as a garment accessories company, we can not only provide accessories for garment enterprises, but also help customers make good use of accessories, so as to fully reflect the final value of excipients."

Li Qihan, chairman of Ningbo SOGO Textile Co., Ltd.

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In order to achieve this goal, P set up a special distribution center in Ningbo's garment accessories production base, and set up the distribution quotation service system. According to the final requirements of customers, it provided a scientific and accurate matching scheme, and provided safe and timely logistics storage and pportation services, thus reducing the time and energy of clothing enterprises to find and select accessories.

This service process of the company has been well received in cooperation with PEELESS and China's Dayang group.

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< p > founded in Guangdong run Chi Garment Accessories Co., Ltd., the use of information technology, created clothing brand planning, excipient quick customization production, intelligent warehousing, hosting and distribution trinity of "ART excipient express" business mode, the first to excipiate the fast track service.

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< p > Run Run's ART brand analysis system can tailor professional advice to customers.

Through this system, customers can conduct product market analysis together with professional designers. The information of their business status, market share, accessories, products, styles and prices suitable for clothing brand characteristics can be clearly displayed in front of customers.

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< p > after a complete system analysis, the designer can quickly understand and sort out the customer needs and complete the customization according to the results of the system analysis and the communication process with the customers.

After the production of all the excipients, the products are managed in the material store of run Chi, and the customers only need to inform the factory location according to the production volume. The logistics of Yun Chi will distribute the accessories to the designated factories in advance. Customers can also log in to the system at any time and place to inquire about the logistics distribution and stock situation, eliminate the pressure of the accessories inventory and delivery pressure of the garment enterprises, so as to really lighten the burden on the garment enterprises.

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< p > through "ART - excipient MRT", run Chi can do more than just product, but cover the whole excipient chain quality service.

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"P", similarly, "one-stop (whole process) garment accessories supply mode" has become the secret of winning star.

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< p > "one stop whole process" is like a coordinate system. The horizontal axis refers to the complete range of SAB excipients. All customers can use SAB brand to complete one-stop shopping. The vertical axis refers to the whole course service, regardless of fashion design, Seiko manufacturing, expert marketing or commitment service, all are provided by SAB.

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< p > this innovative operation mode can not only provide better service for garment enterprises, but also enable Weixing to better understand the market demand and adjust products and services in time.

For example, knowing the current situation of garment enterprises' demand for high-end products in the period of pformation and upgrading, Weixing adjusted quickly, and increased the production of high quality products such as laser engraving buttons and so on.

It is reported that the unit price of these products is higher than the average price of the current product by more than 30%.

This change not only made Weixing conform to the market demand, but also promoted the optimization of product structure and realized the promotion of product price and value.

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< p > services generate value and services bring benefits.

Good service makes accessories enterprises and garment enterprises closely linked, bringing the positive interaction and coordinated development of the two.

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