Home >

Zhejiang Footwear Wholesale Market Survey Results Released

2013/3/23 16:08:00 54

??? 日本語 Fran?ais English 中文

Footwear Wholesale Market Footwear Market Demand Lining Sports Shoes

Hangzhou, known as the "paradise on earth", has a long history and rich cultural background. It is the political, economic and cultural center of Zhejiang province. The area of the city is 3068 square kilometers and the population is 4 million 95 thousand. Hangzhou's industry and commerce are very developed, and its economic strength ranks second in the provincial capital cities of the country. The private economy accounts for about 70% of the city's GDP. At present, there are 46 world top 500 enterprises investing locally, and the whole economic field presents a vigorous development trend.
 shoe industry: 
 market characteristics. At present, the Hangzhou market shows the situation of shopping malls, monopolization, < a href= "http://www.91se91.com/news/index_h.asp" > shoes < /a > City coexistence. The upgrading of shopping malls will reduce the threshold to attract high-end brands, and the threshold for low-grade brands will be very high. According to local people, Hangzhou department store and Yintai department store are the largest shops in Hangzhou. Hangzhou department store is located in the crowd above 30 years old. The consumption level is high and medium grade. Yintai department stores are avant-garde and fashionable, and are very popular with young people. 
Store stores in Hangzhou are mainly concentrated on Yanan road. The stores on Yanan road have a very large hourly traffic volume. Adidas, Nike, Puma, Daphne, Yi Kang, red dragonfly, AOKANG and other brands have better entry and transaction rates. Take Daphne as an example, its one hour store rate is around 150, with a turnover rate of about 7 and 8 pairs. 
 Huamao shoe city and white deer < a href= "http://www.91se91.com/news/index_z.asp" > shoe city < /a > is the two most important wholesale shoe city in Hangzhou. Huamao shoe city is the main wholesale and high-profile brand, of which 70% of the shoes are domestic brands. Next year, it will invest 580 million yuan and move to the B1 District of Sijiqing garment trading center. White Deer shoes city is mainly wholesale medium or low grade brand. 
 Hangzhou is a city with business and leisure as a whole. Local people wear more leisure. It is understood that the local married men pay more attention to brand, but not too luxurious. Women are not particularly demanding on brands. They like to pursue fashion, fashion and style. The consumption habits of young people are quite different from those of their elders. They prefer famous brands such as Adidas and Nike. Domestic brands such as Lining and Anta sell well among young people in Hangzhou. The use of bold colors such as red and green is also sought after by shoes. 
 influenced by consumption habits, many people in Hangzhou like to go shopping. Hangzhou consumers are very concerned about brand promotion. Therefore, brands such as Adidas, Nike, Lining, Anta, 361 degrees, XTEP, Daphne, AOKANG, AOKANG, red dragonfly, and alkang sell well in Hangzhou, and consumers have a certain loyalty to them. In addition, due to the large number of foreign population in Hangzhou, the low and medium grade brands are also popular in Hangzhou. 
 Taizhou shoe market survey report /p >
 Taizhou is located in the central coastal area of Zhejiang province and the southern tip of Shanghai economic zone. The urban area is composed of 3 districts, namely Jiaojiang, Huangyan and Luqiao. It has jurisdiction over 2 counties and cities in the sea and Wenling, and 4 counties in Yuhuan, Tiantai, Xianju and three gates. The total area of the city is 9411 square kilometers, and the urban population is 1 million 473 thousand and 700. Taizhou has convenient transportation and well-developed economy, and has mature transportation systems such as ports, airports, 104 national highways, and coastal highways. It is also the birthplace of China's shareholding system. 
 shoe Market Overview 
 Jiaojiang, Huangyan and Luqiao have their own business circles in three districts, mainly in exclusive stores and shopping malls. Shops and shopping malls in Jiaojiang are mostly concentrated in Zhongshan West Road. The main stores are mainly leather shoes in Wenzhou, such as AOKANG, Jill, red dragonfly, Yi Kang, Kangnai, spider king, Jay Hao, Japan and Thailand, etc. < a > sports shoes < a > Anta, Lining, Adidas, Nike and so on occupy the main market, and the shopping mall has both domestic and foreign brands. Jiangcheng south road also has a "beauty shoe bar". Its main business scope is repair and care overseas famous brands < a href= "http://www.91se91.com/news/index_f.asp" > leather shoes < /a >, according to shopkeepers, the prices of these shoes are above 1000 yuan, and the average daily flow of the shops is around 50 people. 
 the footwear industry in Huangyan district is mainly owned by exclusive stores and shoe cities. The stores are concentrated in the south of labor Road and the youth East Road. Spiders, bun, eight horses, Dingxin, Montagut, Kangnai, jilda, hot, Yi Kang, Kanglong, AOKANG, Kate, the Red Dragonfly, the noble bird, the wood forest, the Daphne, the jumping fish, the a.b.x, the Jihao, the Anta, the Anta, and the Babu bean children's shoes are all equipped with exclusive stores here. On the South Road, the shops are all single rooms and seem crowded. On the youth road there are several double stores, such as AOKANG and Daphne. Besides, Huangyan department store has its own brands such as hair, PEAK, crocodiles, hiking, PADISY, Steve, woodpecker, and so on. There are many shoe lines in Huangyan District, but the difference between the image and the monopoly is very large, but for ordinary consumers, they have great advantages in price. 
 compared with Jiaojiang and Huangyan, Luqiao's commercial form is more intensive, and the major brand stores can be found, but the sports brand is more than the brand of leather shoes. Fuzhou Road and Ginza Street are commercial centers in Jiaojiang district. There are two shops on the street, and there are many shops on the same street. There are exclusive stores here. Zhongsheng department store at the junction of Fuzhou Road and Ginza Street mainly operates high-end brands such as BELLE, Saturday, Bingdu, leesli, crocodiles, Montagut and so on. 
 Taizhou's manufacturing industry is booming, and the local consumption level is high. The three districts are relatively independent, and consumers tend to buy them in this area when shopping. Taizhou consumers are more fashionable. Due to geographical proximity, Wenzhou brand has a certain influence on Taizhou consumers. 
 Wenzhou shoe market survey report /p >
 Wenzhou is located in the southeastern part of Zhejiang province. It is one of the first 14 coastal open cities in the country. It is one of the first 13 rural reform pilot areas in the country, one of the 18 port cities in the country, and an advanced city in the whole country to create civilized cities. The private economy has a pivotal position here, accounting for about 76% of the city's economy, the footwear industry is very developed and the level of economic development is relatively high. 
 shoe industry: 
 the wholesale channel of Wenzhou mainly includes Wenzhou shoe factory, Huanglong Trade City, Wenzhou shoe city and so on. The shoe factory mainly sets up orders to facilitate the fixed customers such as agents to pick up goods. There are nearly 700 shops in Huanglong commercial and Trade Center. These shops are mostly individual vendors. There are many small and medium sized shoe enterprises in Wenzhou where direct sales offices are located. The shoe market mostly operates low-grade leather shoes for men and women, mainly wholesale. Many wholesalers and distributors from outside the province choose shoes here. The shoe city of Wenzhou was built in 1991. The main business is small batch wholesale, and the wholesale business is very few. It is located near the five horse prosperous business circle of people's West Road. 
 consumption in Wenzhou. The consumption of Wenzhou citizens is very individualized and avant-garde. They prefer fancy and young hue. The store is very popular here, but with the revival of the shopping mall mode in the whole country, the shopping malls in Wenzhou also gradually enter the consumer's perspective. 
 comment: Wenzhou is the model market of Wenzhou footwear industry. Many shoe enterprises choose it as the first step in the long march. "The market at home" is convenient for self marketing from all aspects of marketing, logistics and management, even if export shoes enterprises will not give up the market. Combined with the consumption characteristics of Wenzhou people, many shoe enterprises choose to open their own businesses, and a small part of them are mainly based on agents. Just like mountaineering, "do not have to go, have to go to great heights", and some strive to build famous brands in the country, such as AOKANG, red dragonfly, Kangnai, Jill, Australia, spider king, Yi Kang, flying camel, Japanese Thai, Jay Hao and so on. As far as functional shoes are concerned, GEXO occupies the high-end market. Jill's breathing shoes are also on the bright side. Yalong's health shoes are becoming popular among the people. Guangzhou shoes in Wenzhou market mostly take the shopping mall channels, and high-end, and also mainly store business, such as BELLE, Daphne, etc., from the perspective of fashion, Guangzhou shoes have great advantages. Adidas, Nike and monthly sales of sports shoes topped the list. Lining, Anta, 31st degree, CONVERSE and so on are also popular in the market. And for old shoes, this cake, shoes enterprises should use their brains. 
 Ningbo shoe market survey report /p >
 Ningbo is an important port city on the southeastern coast of China. It is also the economic center of the southern wing of the Yangtze River Delta. The comprehensive strength is the top 20 in the cities above the national level. The city has three counties, namely Yin County, Xiangshan and Ninghai, and three county-level cities such as Yuyao, Cixi and Fenghua. There are five districts in Haishu, Jiangdong, Jiangbei, Zhenhai and Beilun. The total area of the city is 9365 square kilometers, with a total population of 5 million 350 thousand, of which the urban area is 1033 square kilometers, and the total population is 1 million 200 thousand. 
From P to 2006, from 1 to June, the per capita disposable income of urban residents in Ningbo was 10718 yuan, an increase of 14.2% over the same period last year, and the average cash income per capita for rural residents was 5789 yuan, up 11.7% over the same period last year. The income of urban and rural residents has kept increasing at the same time. From 1 to June, the total retail sales of social consumer goods in the city amounted to 42 billion 368 million yuan, an increase of 16% over the same period last year, a real increase of 14.9% from the price factor, an increase of 1.3 percentage points over the same period last year. 
 shoe industry: 
 the commercial area centered on Tianyi Square shows the distribution of footwear terminals in Ningbo, which is different from other cities in Zhejiang. The department stores are very mature and they are the best choice for strength consumers to shop. Shopping malls run more high school brands, which also reflects the high consumption ability of Ningbo citizens. Compared with regular shoes, the main selling channel is shopping malls, and sports brand is firmly occupied by the market in the form of exclusive stores. In addition, the reporter saw that only Wenzhou shoes AOKANG opened three stores in this situation, showing its strength and brand status in the Zhejiang market. {page_break} 
 .
 Shaoxing shoe market survey report /p >
 Shaoxing is one of the first 24 historical and cultural cities in China. Shaoxing is located in the south wing of the Yangtze River Delta. It is a regional central city characterized by wine making, light textile and electronics. It has jurisdiction over Shaoxing, Zhuji, Shangyu, Shengzhou, Xinchang and Yuecheng District, with a total population of 4 million 290 thousand, of which the urban population is 320 thousand. 
 in the first half of 2006, the per capita disposable income of urban residents in Shaoxing was 10932 yuan, an increase of 16% over the same period last year, and the per capita cash income of rural residents was 5354 yuan, an increase of 13.8% over the same period last year. 
 according to the Statistics Bureau, the average per capita consumption expenditure in urban areas in 2006 and May reached 5182 yuan, an increase of 16.6% over the same period last year. Among them, the per capita expenditure on transportation and communications was 1167.85 yuan, an increase of 46.2% over the same period, and the increase in consumption expenditure in Shaoxing was relatively large. The average expenditure per capita was 783.44 yuan, an increase of 22.5% over the same period last year. 
 shoe industry: 
 the shoe terminal in Shaoxing is mainly concentrated in the front street of Jiefang Road county. Here, the distribution of leather shoes stores and sports shoes stores can be said to be evenly distributed. The brands that are located on these two streets are almost all the strong brands of the first and second lines, for example, AOKANG has opened three stores in this street, one of which is located at the corner leading to the front view lane, which is located in the concentrated area of people's flow. Two stores of Red Dragonfly also occupy the corner leading to the county's front street and the people's middle road. Generally speaking, the brand operation mode and market in the local market are relatively mature, and the competition is fierce. 
 on the Liberation Road, the department stores in Shaoxing are mainly distributed. These department stores are mostly middle and high-end consumption levels, and the regional brands of Yi Wang Qi, Kreis Danny and don hair emerge in the brand. However, Yue Du mall has different brands, and the price of products is relatively low, which is suitable for mass consumption. It is also the only shoe market in the north and South Road. It is usually crowded here, and there is no order in the display of the booth, which affects the overall image of the brand. 
 Ningbo and Shaoxing shoes Market Comparison: 
 reporters learned from front-line marketers that brand names and marketing strategies are similar in the two cities of Ningbo and Shaoxing. The shoe brand operates in the two cities in the form of brand agency. Enterprises will send marketing personnel to assist agents to maintain the network. At present, many brands are taking the initiative to open up stores and open stores to fight for resources and customer resources. Compared with the previous years, the hard advertising of brands in the two places has been reduced, and more efforts have been made to concentrate on the terminal image and refine terminal management, thus enhancing the sales capacity of single stores. 
 in addition, these front-line marketers also mentioned that both Ningbo and Shaoxing residents are very consumptive and are at a high level of consumption. In general, men's shoes are between 300-400 yuan and women's shoes are between 260-360 yuan, which is a psychological price acceptable to consumers. The awareness of brand consumption is guided by businessmen. Buying brand means enjoying quality, honourable and perfect service. If we can only rely on low price competition and snatch customers, we will inevitably form a vicious circle in the industry. Therefore, when formulating promotional activities, businesses are more likely to give gifts and shopping vouchers, and are very cautious about the strategy of discount and profit making. 
 sports brand in Zhejiang area adopts the double track promotion mode of establishing monopoly outlets and entering shopping malls, and gradually expands the market share. In Ningbo, Nike has opened three stores, Adidas has opened two, and Lining also opened up a battle to open a large number of stores, open a large shop in the way to defend their main positions. 
 the competition between the first and second tier brands is the internal strength. Only by doing enough efforts on the retail terminal, doing detailed and thorough details, and winning the game, can we change our guard to attack and win the market. {page_break} 
 .
 Jinhua shoe market survey report /p >
 Jinhua is located in the central part of Zhejiang province. It is a prefecture level city under the jurisdiction of Huashan. East to Taizhou, South to Lishui, West to Quzhou, to Shaoxing and Hangzhou to the north. "The water passes through the three thousand miles south and the fourteen states of the barometric Jiangcheng". The famous poetess Li Qingzhao's poems vividly summarize the important position and majestic momentum of Jinhua. Jinhua consists of 2 municipal jurisdictions of Wucheng and Jindong. It has jurisdiction over 3 counties in Wuyi, Pujiang and Panan, and manages 4 county-level cities in Lanxi, Yiwu, Dongyang and Yongkang. The urban area is located at the junction of East Yangjiang, Wuyi River and Jinhua River, with an area of 2044.7 square kilometers and a built-up area of 63.78 square kilometers. 
 footwear industry profile 
 Jinhua is divided into two cities: Jiangnan and Jiangbei. 
 Jiangnan District shoe industry terminals are mainly concentrated in the commercial pedestrian street bin Hong Road, where AOKANG, red dragonfly, Kangnai, Jill and so on are mainly distributed in Wenzhou brand stores. The first floor of Jinhua's grand tyrant Plaza is the shoe industry hall, which mainly runs high and middle grade brands. Shi Xin shoe city and Jinhua mall are the main places for mass consumption. 
 Jiangbei District is the old city of Jinhua. Business development is relatively stable. Shoe industry terminals are mainly concentrated in Xinhua Street and back street. The brand is similar to Jiangnan District, but the scale of operation is larger. Sports brand is also mainly monopolized here. In Jinhua, one hundred, Hengda department store, Fuhua department store and Jinmao department store have footwear stores. Among them, Jinmao Department has several retail stalls, mostly for miscellaneous business. 
 many brands want to enter the mall, so the competition in the shopping mall is fierce. On the one hand, shopping malls are appealing to local mass consumers. On the other hand, the rents of urban rents in Jinhua are rising, especially in prime locations, which brings great pressure to manufacturers and distributors. The operation of franchised stores is still developing steadily, and each brand has its own loyal customers. In addition, because the local consumption level is still in wage earners, some brands are starting to cultivate a number of high-end consumer groups to gain a broader market. 
 Quzhou shoe industry investigation report 
 Quzhou is located in the western part of Zhejiang and the upper reaches of the Qian Tang river. South to Fujian, West to Jiangxi, to Anhui to the north, and to the three cities of Hangzhou, Jinhua and Lishui. Quzhou is a transportation hub and a political, economic and cultural center in Western Zhejiang. It is known as "the thoroughfare of four provinces and the head of five roads". It is administered in Jiangshan City, Longyou, Changshan, Kaihua County, Kecheng district (county level) and Qujiang district (county level). The total area of the land is 8836.52 square kilometers with a total population of 2 million 448 thousand and 300. 
 footwear industry profile 
 the shoe terminal in Quzhou is mainly concentrated in the business circles above the street and below the street. The main business mode of shoe industry in Quzhou is monopolized business, and the main street is formal shoes and casual shoes. Franchised stores here usually operate for several years and have loyal customers. Local consumers have a good reputation for brand recognition, but the consumption level is moderate. The price of acceptable shoes ranges from two hundred to three hundred. The major consumer groups of sports brands are mostly students, so the volume and volume of their weekends are larger than usual. Reporters randomly asked some dealers about the consumption of shoes, and found that their answers were vague. Although they could feel the personalized needs of consumers, they did not carry out systematic analysis and collation, but remained at the stage of experience judgment. There are not many brands of shopping malls in Quzhou, and the overall quality is not very high. This may be related to the vague positioning of the shopping mall itself and the hardware facilities and management system. 
 Huzhou shoe market survey report /p >
 Huzhou is located in the northern part of Zhejiang Province, east to Shanghai, South to Hangzhou, West to Tianmu Mountain, north to Taihu, and Wuxi and Suzhou across the lake. Huzhou is also one of the birthplaces of Chinese silk culture, tea culture and lake brush culture. The total area of the city is more than 5817 square kilometers, and the total population of the city is 2 million 570 thousand and 500, with 3 counties and 2 districts. 
 according to official information, the per capita consumption expenditure of urban residents in Huzhou in the first half of 2006 was 5449 yuan, down 1.8% from the same period last year. With the pressure of housing expenditure, education, medical care and so on, residents have squeezed out other consumption demands, while residents' consumption desire is decreasing, and savings will increase. 
 footwear industry profile 
 the main business district of Huzhou is spread into a circle with the shopping plaza of North Zhejiang building, the spark clothing building, the wind watching mall and the Ao Xiao commercial Huzhou store. The shopping mall is a place where consumers are more concentrated. In the mall, the competition is fierce. The price of a pair of leather shoes is only ten yuan. At the same time, because of the low price, it is very busy here. There are so many people trying shoes to buy shoes. The stores in Huzhou are mainly concentrated in Zhicheng road and Tong Cen road. There are several shoe shops scattered on the clothes Street, but the shopping environment here is not very good. Most of the shoes are placed in the form of stalls, and the prices are very low. There are red dragonflies, spider king, red straw hat and Paul kangaroo in Yintai commercial building. They may belong to the end of the season. Shoes are very few, and most of them are out of stock. There are more brands in the shopping malls in Huzhou, which are the main distribution of middle and high grade shoes. 
 Jiaxing shoe market survey report /p >
 as one of the important cities in the Yangtze River Delta, Jiaxing city faces the East, the South relies on the Qian Tang River, the North bears Taihu, the West connects Tianmu tirei, and the Grande Canale runs through the territory. It is less than 100 miles away from Shanghai, Hangzhou, Suzhou and Huzhou, and the traffic is very convenient. Since the reform and opening up, Jiaxing's economic and social undertakings have been developing vigorously, and its comprehensive strength has been continuously enhanced. Five counties (cities) under its jurisdiction have entered the country's comprehensive strength hundred counties for three consecutive times. 
 footwear industry profile 
 main shopping place Jiangnan Moore, Jiangnan Building, Dai Mengde, Hua Ting Street and Jiaxing mall are the main shopping places for Jiaxing people. Among them, Jiangnan Moore has attracted famous domestic and international chain stores such as WAL-MART, Watsons and Tianhong Department store. Under the pressure of the rapid rise of Jiangnan Moore, the two major local department stores of Jiangnan and Dai Meng are currently adjusting their soft and hard environment. The road to build in the center of the city in the early part of the city is very popular with the local people when they first opened in early 2003. The overall positioning of the products in the Pacific department store is not clear, and some unfavorable factors are now in the same place. The popularity of the mall in Jiaxing has been much worse than before. 
 Daphne, BELLE, AOKANG sell better. 
 according to the survey, 83% of the people in Jiaxing have reached a comfortable standard of living. The development of economy has led to the development of consumption. Local consumers' brand awareness has been gradually strengthened, and their consumption psychology has also tended to be rational. They are more concerned about product styles, quality, after-sales service, shopping environment and comfort. The local young people already have obvious cognition and distinction to the brand, but they have a better understanding of the sports brand. They only know BELLE, AOKANG, Daphne, red dragonfly and other brands that sell better locally. Local people have a high degree of loyalty to the brand. Once the brand is recognized by the local consumers, it will certainly do something great. 
 Jiaxing people love traveling, which makes them more interested in consumer fashion sports brand. Because of the proximity to Shanghai and Hangzhou, consumers in Jiaxing are more sensitive to fashion. Local girls also have considerable consumption of fashionable women's shoes, but they prefer to go shopping in Shanghai and Hangzhou shopping malls. However, with the arrival of large shopping malls such as Tianhong Department store, this situation is gradually changing. {page_break} 
 .
 Lishui shoe market survey report /p >
 Lishui is known as the "Green Valley of Zhejiang". The national scenic spots and nature reserves such as Xian Du, Baishan group, Jiulong Mountain, Fengyang mountain and so on bring a lot of tourists to it. Geographically, Lishui is located in the southwest border of Zhejiang Province, adjacent to Fujian Province, north to Jinhua and Quzhou, and east to Taizhou and Wenzhou. At present, Lishui has initially formed the rudiment of the main framework of bamboo and wood products, mineral smelting, textile and clothing, building materials, pharmaceutical and chemical industry, machinery and electrical appliances, food and beverage industries, and agricultural comprehensive development has also formed a certain scale. Lishui has a total area of 17 thousand and 300 square kilometers with a total population of 2 million 480 thousand. 
 footwear business in Lishui is dominated by shopping malls, monopolization and some mixed selling stores. The business center is in the light street and Zhongshan street. Most stores are concentrated in these two streets. The brands include: Lining, Pepsi, Adidas, Nike, CONVERSE, Kappa, Kanglong, hiking, Kangnai, AOKANG, a.b.x, Kastgau, Jordan, rich birds, Jie Hao, ktioni, red dragonfly, Yi Kang, Lu You, and so on. 
Lishui P is the most influential shopping mall in Lishui. Its brands are: Sunda, AOKANG, red dragonfly, Japanese Thai, PLAYBOY, American Camel, Jill Da, Mu Lin Sen, Jie Hao, Tun FA, dances with wolves, Kanglong, Milan San Di, Cardina, Dafne, CAS Gao, BATHY, Lan Jie, Goldlion, Farali, PLOVER, Lai Si Li and so on. Li Bai Jing Du mall also has some influence in Lishui. It has such counters as Hardman, Japan, PLOVER, gillda, Queen, Malerie, Qi anda, Hilton, red straw hat, Meira, seven stars, APPLE MAN and so on. In addition, the popularity of mixed selling shoes stores in Lishui's small commodity market is also very popular. The price of shoes here is cheap and the highest is only seventy or eighty yuan. 
By geographical advantage, Wenzhou shoes occupy a large market in Lishui. Originally, Wenzhou shoes basically took the monopoly line. Now, some of them have entered the middle and high-end shopping malls in the middle of the world. The price is basically between 250 and 600 yuan, which suits the consumption level of local consumers. 
 with the increase of economic income, the consumption psychology of Lishui consumers tends to be rational. Compared with the high priced shopping malls, local consumers are more willing to go to the exclusive stores. Influenced by Wenzhou, local consumers are more fashionable and enjoy more consumption. 
Less than P, driven by the tourism economy, sales growth in local retail market continues to accelerate. Compared with leather shoes, local consumers prefer to consume fashionable sports shoes. However, because Lishui is located in the economic radiation zone of Wenzhou and Shanghai, a large number of young and middle-aged labor force outflows, the overall consumption level is mainly middle-aged and elderly people. The brand awareness of the middle aged and the elderly is relatively weak. They do not pursue the brand, and tend to be more value for money when they consume.