CHIC2013: Strength Advantages Of Internal Power Reconfiguration

< p > only by actively practicing the ability of "winter" can usher in the development of "spring" < /p >.

< p > March 26th, the twenty-first China International Clothing and Accessories Fair (CHIC2013), with "Li Lian" as its theme, is about to begin.

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After "baptism" in 2012, in 2013, the Chinese garment industry moved towards rationality in the voice of "P".

Starting from innovation, stimulating endogenous motivation, building independent brand, science and technology, talent team and new advantages of sustainable development have become the basic methodology for the development of China's garment industry in the new era.

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At such a critical moment, P, as the "booster" and "vane" of China's garment industry, once again "refine" its own internal strength, provide an all-around value enhancement service for the exhibition brand, and help the Chinese clothing brand to create new advantages in the new era. "CHIC"

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< p > encountering "new environment" < /p >

< p > in recent years, with the changes of international and domestic economic environment, market environment and the increase of the cost of industrial elements, the domestic and international environment and conditions for the long-term development of China's garment industry have changed a lot.

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< p > since 2008, the financial crisis in the United States and the sovereign debt crisis in Europe have continued to this day. Although signs of "bottoming out" or "turning around" are showing from time to time, the state of the crisis will continue for a long period of time.

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< p > domestic side, in the face of a series of changing factors such as shrinking international market, slowing domestic market and increasing the cost of production factors, many indicators of China's garment enterprises are showing a downward trend, and the apparel industry is running in a tight and severe situation.

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< p > at the same time, with the decline of the overall economic growth, consumer confidence has dropped, clothing prices are still at a high level, to a certain extent, consumer clothing consumption has been suppressed, brand inventories are high, digestion through inventory discounts, and frequent discount sales in shopping centres have led to consumers' psychological discounts, and terminal commercial costs are also rising.

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In addition, a large number of international brands are pouring into the Chinese market, and the market competition is becoming more and more serious. China's own brands have been hit in the market in a certain way. P

Changes in the two international and domestic markets and the changes in some elements of the industry have made China's apparel industry come to a certain stage of change.

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< p > in fact, after nearly 30 years of rapid growth, China's apparel industry is entering a pitional period of adjustment and pformation. China's garment industry is facing an important pformation from winning the development of quantity to winning the product quality and product innovation, winning the business mode innovation and winning the advantage by management.

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< p > Chen Dapeng, executive vice president of China Apparel Association, pointed out that over the past 30 years, Chinese clothing brands have been running on the plains and seldom encountered great frustrations. Now the industry is in a "Climbing" stage, and it is certain that difficulties will be encountered. But through the joint efforts of the whole industry, the Chinese garment industry will take a new step.

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< p > < strong > into the "new era" < /strong > /p >

< p > of course, at present, China's garment industry is facing difficulties in development and developing in difficulties.

The difficulty is that we fall down in development, and development is the condition for us to get out of difficulties.

In the current predicament, enterprises should learn to control, grasp opportunities, grasp their own direction of development, and grasp their own rhythm.

In times of difficulty, we should not be afraid, not blindly, but also look at the current situation objectively.

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< p > in fact, the entire Chinese manufacturing industry is now facing great difficulties, which is a big environmental problem.

The whole world economy is not good, no country can be single.

In the process of coping with the financial crisis, China is one of the best performing countries, and the clothing industry is still growing, but the growth rate has been smaller.

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< p > and now the upstream and downstream industries of China's clothing industry are making adjustments, from supply chain to industrial chain, to internal enterprises and to the terminal market, and there is momentum and opportunity for further development in readjustment.

Every year, there are enterprises who say it is hard to do, but every year, enterprises will continue to grow and expand.

In this great wave, the competitive brand enterprises will win further.

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< p > the report of the China Federation of textile industry also shows that in 2012, facing the new situation of slowing global economic growth and intensified international competition, the garment industry actively changed its development mode, accelerated structural adjustment, and overcome many unfavorable factors. The industrial added value of Enterprises above Designated Size continued to maintain a relatively fast growth. Regional coordinated development has made positive progress, and the technological content and added value of products have been continuously improved, and the international competitiveness has been further consolidated.

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Du Yuzhou, honorary president of China Textile Industry Federation, has repeatedly pointed out that despite the increasing domestic labor costs and resource and environmental costs in recent years, China's garment industry has a complete industrial chain and advanced technology level, and its advantages in international competition still exist. P

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< p > 2012, the eighteen major reports of the party put forward the grand goal of building a well-off society in an all-round way in 2020. We should realize the gross domestic product and the income of urban and rural residents on the basis of a marked increase in balance, coordination and sustainability.

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< p > this not only clarifies the basic goal of our development, but also puts forward a clear request for the way of development, which indicates that China will form a huge number of domestic consumer markets.

As the traditional pillar industry of the national economy, the clothing industry still has much room for development.

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< p > in addition, the National Bureau of Statistics figures show that: with the steady development of China's economy, the growth of domestic sales in three and fourth quarter of 2012 has gradually picked up, and the inventory problem has also been improved to a considerable extent.

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< p > all phenomena show that with the encouragement of the party's eighteen spirit of "idle talk and national failure, we can make a prosperous country". With the guidance of the central economic work conference "adhering to the real economy", China's clothing industry will enter a promising 2013 under heavy pressure.

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< p > < strong > build "new advantage" < /strong > /p >

At present, we can not change the external environment, but we can still do many things from inside P.

Only by actively training the ability of "winter" can we usher in the development of "spring".

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"P" in the face of the current industry "growing trouble", as a panoramic view of the industry and promoting industry development, brand pformation and upgrading platform and carrier, CHIC2013 also shoulder the historical mission, "strength" as the theme, appealed to the enterprise to calm down and slow down.

By concentrating on stabilizing the market, doing well in products, making new models and making innovations, we will further enhance the internal driving force of the enterprises, strengthen the core value of the brand, adapt to the changes of market demand in the new era, create new advantages for the brand development of China's garment industry in the international economic concurrence, and establish the commanding heights of the industrial value chain.

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< p > in fact, the theme of the CHIC exhibition every year is the result of refining the development of China's garment industry.

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< p > 2011, CHIC took "discovery" as the theme, and explored the harmonious relationship between people, clothing and nature. CHIC2012 took the theme of "crossing" as the theme, reshaping industry development confidence; in 2013, CHIC put forward the concept of "Lian Lian", advocating a new industrial value and rational way of thinking.

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< p > 2013, CHIC is enhancing its core value by enhancing its endogenous driving force and creating new advantages.

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< p > CHIC2013 through the rational exhibition area planning, the leading fashion leading, the full application of information technology, the cross boundary interaction of multi domain resources, and the deep exhibition and audience service plan, we will "consolidate" the comprehensive quality of the exhibition, and build a platform for the industry to re examine and enhance ourselves, help enterprises to tap the endogenous driving force of their own growth and build new development advantages.

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Besides P, C2013 no longer pursues the expansion of exhibition scale. Instead, it is meditating on its own sustainable development, making business opportunities and exhibiting experience.

In addition, the new CHIC's new changes in exhibition planning, cutting-edge technology applications and service quality will also bring different feelings to the exhibitors and audiences.

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At the same time, CHIC2013 is committed to training professional service teams on value-added services, providing personalized service and high-end services to exhibitors, and signing high quality service providers to upgrade the exhibition service system in an all-round way. P

It is worth mentioning that CHIC2013 has launched the brand evergreen service plan, providing a three-dimensional service plan based on the needs of the first exhibitors.

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< p > these measures will create a brand new exhibition atmosphere for exhibitors and spectators and expand the efficiency and harvest of exhibitors so as to enhance the value of CHIC brand exhibition and achieve sustainable development.

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< p > "the core of pformation and upgrading of China's garment industry is to establish an omnibearing innovation system so as to gain value growth and benefit advantages.

This includes brand management, fashion creativity, business model and industry chain integration, and so forth. Innovation is everywhere.

I believe that CHIC2013 will lead the whole industry in the layout of the changing situation and enter the higher value chain level.

Gao Dekang, chairman of Bosideng group.

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CHIC, which is growing side by side with the Chinese garment industry, has always been a loyal partner of the brand. After entering the third ten year development course, it will finally serve the brand enterprises with the experience of participating in the exhibition, the great commercial function and the influence of "great service", and jointly forge the core competitiveness of the brand, meet the challenges and achieve win-win results, and finally push the Chinese garment industry to realize the dream of "great power".

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