CHIC2013 China Made High-End Turn Around (Chart)

On the 26-29 day of March, the twenty-first China International Clothing and Accessories Fair (CHIC2013) will be held at the China International Exhibition Center. CHIC2013 has attracted more than 1000 exhibitors from 19 countries and regions, together with many activities such as Ruyi 2013 China Fashion Forum, Jack ninth annual awards for Chinese fashion brands, China clothing business forum and CHIC2013 China clothing collection.

　 High-tech assistance

CHIC has always been known for its large scale, exhibitors and numerous exhibitors, and is among the top Asian exhibitions.

In 2013, CHIC also set up special exhibition areas for men's wear, women's wear, casual wear, leather / fur / feather, children's wear, overseas exhibition group, fashion ornaments, pure design and so on. At the same time, it also expanded the space and made the connotation and external development of CHIC through the high-tech means.

Zhou Yiqi, Deputy Secretary General of China clothing association, said that this CHIC not only poured more resources into the growth oriented exhibitors, but also launched the brand evergreen service plan, and upgraded the functional areas such as the high quality business district and science and technology experience area, and many other commercial docking activities. The addition of mobile phone service terminals (CHIC-APP) and E-CHIC will also make the audience and those who can not be on the scene get more practical information related to CHIC.

CHIC2013 specially set up a 800 square meter "fashion and technology experience zone" at the South Gate of the exhibition center, providing support for fashion brands to enhance their sense of technology interaction experience to support their brand building, retail space promotion and advertising campaigns. Experience Zone Leader 360Fashion Network CEO and founder Anina Net said the experience zone showed three themes: Augmented Reality (AR) technology, fashion movies, and 3D augmented reality. Viewers can download 360AR to mobile phones to experience interactive projects in CHIC.

China apparel and apparel Expo (E-CHIC) is a 365 day online Expo. It uses Flash 3D technology to build 3D virtual clothing and apparel e-commerce platform. Through virtual 3D display system, T TV video display system, product display system, online fitting system, staff management system and other five systems, it forms a B2B2C e-commerce application platform which is in line with the characteristics of the garment industry and adapt to the future development trend of the Internet.

　　 Domestic exhibition group to "high-end" transformation

In order to cope with the powerful overseas exhibition group, the Chinese pavilion has taken a lot of thought.

The Wenzhou pavilion has produced the brand of "high-end men's wear to see Wenzhou". The Wenzhou men's clothing manufacturing enterprises such as sage crocodile, Kuai Shuai, plumma, Canelli and SFE, have formed the Wenzhou group, showing the craft and manufacturing level, design and development ability of the high-end men's clothing manufacturers in Wenzhou, and are intended to highlight the manufacturing advantages of Wenzhou men's clothing manufacturers in high-end men's clothing. "We must refine and display the most competitive products of Wenzhou clothing. Men's clothing is the advantage of Wenzhou's clothing industry, so we need to make precise marketing, so we propose to build high-end manufacturing of Wenzhou men's clothing. At the same time, we also hope that the high-end men's clothing will promote the coordinated development of women's clothing, children's clothing and other industries. Wenzhou clothing chamber of Commerce responsible person said.

In the men's wear hall, for the first time, the "CHIC BESPOKE men's clothing advanced customization area" was also launched. The customized area provides standard small boutique exhibition space for each exhibitor, and there is also a multi-functional service area integrating business negotiation and coffee and tea break. Red collar, Zhuang Ji, Langdi, Ray Tibor and other enterprises have joined.

 

You can feel the collision between Chinese culture and Western culture.

At the same time, the "2013 China Men's wear senior custom development forum" will also be held during the exhibition. Invite two designers and enterprises in Saville street to explore the development direction of "advanced customization" in China.

　 The European pavilion has the strongest record.

Overseas exhibitors brand has always been one of the most popular concerns of CHIC.

CHIC2013's European pavilion has reached the "most powerful" level. Apart from the participation of many brands from Germany, France and Italy, the Turkey and Scotland exhibitors first joined the more than 400 participating brands, making the number of European exhibitors more than ever before, reaching the "strongest" level.

Among them, Italy Classeditori group with more than 10 men's wear brands joined the E1 men's wear hall, strongly recommended Italy design and Italy manufacturing. Meanwhile, as part of this year's "Turkey cultural year" series, Turkey has also become a "special cooperation country" for the exhibition, bringing 18 excellent leather fur enterprises represented by the PANDAS brand. The German Pavilion, which has always been low-key, has organized large-scale visits and promotions this year to demonstrate the charm of German made products.

　 Italy brand giant unveiled China Fashion Forum

The China clothing forum held during the CHIC2013 period has always been famous for its high quality guests and strong foresight. This year's China clothing forum put forward the theme of "reinventing: shaping new models", facing new technologies and new trends, exploring methods and tools for innovating business models, guiding Chinese garment enterprises to look outward, drawing on foreign pioneer brands, and enhancing their own vision and height.

This year's China Fashion Forum also invited Classe Editori group chairman of Italy Paolo Panerai, Diesel Group Chairman Renzo Rosso and many other well-known brands of CEO and designers in Italy, Italy fashion trend, to provide ideas for the development of Chinese brands.

Wang Jun, Secretary General of China Fashion Forum, also said that the internationalization of Chinese fashion forum will go further. In addition to the annual Chinese clothing forum in March, the forum will also hold a high-end summit in September each year. From 2013, it plans to hold a regional summit in 5 regions of Paris, London, Milan, New York and Tokyo in the next five years to hold a private partnership meeting.