Clothing Industry Smes Identify Location And Coordinate Development

In 2012, Spin clothing There is a clear trend to concentrate production orders on large enterprises. According to the Ministry of commerce data, the export volume of the top 20 garment enterprises in the whole country in 2012 increased by 33.6% in November, which was 30.2 percentage points higher than that in the garment industry.

The China Textile Industry Federation regards it as a new progress in the structural adjustment of textile industry. When the overall export of textile and clothing has not yet been warmed up, how can large enterprises attract orders, and how does a large number of small and medium-sized enterprises make a living? Will the concentration increase lead to polarization in the industry?

　 The stronger the stronger is.

Large enterprises gather resources together, while attracting orders, "the stronger the stronger" situation appears.

After the Spring Festival, the textile and garment enterprises in Fujian, Zhejiang and Guangdong showed two situations: the number of employees in large enterprises reached more than 80%, and the return rate of small businesses was less than 50%. For the large textile enterprises, the above phenomenon reflects the reality that the advantageous resources including labor force are concentrating on large enterprises.

The textile and garment industry has existed for a long time "two yuan structure": the number of large enterprises is small and the influence is weak; the number of small and medium-sized enterprises is absolutely dominant, but their competitiveness is not strong. According to the requirements of the textile industry's adjustment and revitalization plan, the industry should speed up the elimination of backward production capacity and the merger and reorganization of the dominant backbone enterprises. In recent years, the concentration of domestic textile and garment industry has gradually increased. Leading enterprises have gained higher growth rate than the average industry level by virtue of their capital, scale, customer advantage and anti risk ability.

Data show that in 2012, the total export volume of clothing industry was 160 billion 155 million US dollars, and the proportion of export enterprises above Designated Size accounted for 45.37% of the total garment industry export volume, representing an increase of 9.32 percentage points over the previous year. From this we can see that the concentration ratio of clothing industry has been significantly improved.

"The industry's independent brands are growing and maturing, and the large enterprises that take the road of brand and technology will become an important supporting force for the transformation and upgrading of the industry in the future." Wang Tiankai, President of China Textile Industry Federation, said that brand effect and product innovation are the main reasons for the effectiveness of large enterprises. YOUNGOR, Bosideng, Shanshan and other clothing brands already have considerable popularity and consumer loyalty. At the same time, home textile industry has been improving rapidly in recent years, and the introduction of functional and differentiated products is emerging one after another. "If we add services in place, accurate positioning, continuous personnel training and effective integration of supply chain, there is reason to believe that there will be a group of leading backbone enterprises in more fields."

"Who has a strong innovation ability, whose reaction speed is fast, who will have more opportunities for product adjustment in time?" Many entrepreneurs believe that, in the case of low external demand and high cost, the ability of enterprises to resist risks depends on whether the product structure and business model are competitive.

　 Small and medium enterprises are facing challenges.

The profit margins of small and medium-sized enterprises have been compressed, and low-end foundry has been struggling.

At present, domestic textile and clothing SMEs are generally troubled by the sharp reduction in orders. When the whole industry is faced with the challenges of rising raw material and labor costs, appreciation of the renminbi and financing difficulties, the life of SMEs is even more difficult. "Small and medium-sized enterprises are mostly OEM foundry enterprises without their own brands and core technologies. In the face of cost pressures, these enterprises are bound to rise in price, but in order to ensure their competitiveness in the international market, the price increase is far below the increase in cost." A foundry enterprise market leader told reporters, high cost plus low profit "instant spike" small businesses. For example, raw materials such as yarns, fabrics and so on are all raising prices. Orders for textile enterprises will generally be raised, and the price range of individual products will be higher. However, buyers may not be willing to buy up the price, some customers begin to reduce the purchase volume, and some low-end goods are transferred to low-cost areas such as Southeast Asia. With the increase of cost and the reduction of orders, it is difficult for small and medium-sized enterprises to support, and some enterprises are hovering on the edge of reducing production and stopping production.

The relevant industry believes that the future textile and garment enterprises that can survive in the international market need two conditions: one is that the average profit can be guaranteed more than 5%; the other is that the bargaining power is strong, and that the pressure of cost increase can be passed on by raising the price.

　 Positioning and collaborative development

　　 brand The collaboration between large enterprises and small and medium-sized processing enterprises is conducive to the formation of a reasonable industrial structure.

In the face of the fact that small and medium-sized enterprises occupy the main body and more than 90% of the enterprises produce low-end OEM products, will the textile and garment industry play a reshuffle situation of "the stronger the stronger and the weaker come out" when the industrial structure continues to adjust?

"Industrial resources are indeed accelerating the flow of large enterprises, but SMEs are not without opportunities and no way to go." Industry experts say that from the past strategic convergence to today's differential competition, a certain number of small and medium-sized enterprises are seeking survival space. Jiangsu red beans and Guangdong YISHION are good examples. Wang Tiankai, President of the China Textile Industry Federation, told reporters that with the clothing brand red beans from Jiangsu as an example, the operation of the enterprise has led to the development of more than 460 SMEs in the industry, and hundreds of thousands of enterprises from Guangdong, YISHION brand, have been supporting it.

The textile and garment enterprises run by the brand and the small and medium-sized textile and garment enterprises which are mainly engaged in processing are likely to perform their duties. "It can be said that large enterprises provide survival and development space for small and medium-sized enterprises, and small and medium-sized enterprises provide support for big enterprises to become bigger and stronger. It is the joint efforts of the upstream and downstream enterprises that have the balance and harmony of the whole industry." Wang Tiankai said that for small and medium enterprises that occupy the main body of the industry, if we want to get out of the difficult position, we must strive to make specialization, refinement and integrity. At the same time, the information from the China Federation of textile industry shows that the economic environment, labor quality and industrial chain supporting conditions of the neighboring countries and regions are not enough to undertake our large-scale undertaking. textile industry The transfer of domestic small and medium-sized textile and garment enterprises still have opportunities.