AOKANG International: A Robust Business Strategy For Men'S Shoes

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< p > < strong > industry demand is stable < /strong > < /p >

< p > according to the data of Euromonitor, in 2012, the sales amount of Chinese men's wear < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > amounted to 84 billion 900 million yuan, accounting for 41.6% of adult shoes.

< p > 2006-2011 years, the average annual compound growth rate of footwear consumption for residents is 14.1%. With the continuous growth of disposable income of residents and the further improvement of social security system, domestic demand for men's shoes is expected to grow steadily.

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< p > from the perspective of demand structure, the demand for medium and low grade footwear is lower than that of high-end products. On the other hand, the demand for casual shoes is higher than that of regular shoes.

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< p > increase the proportion of direct battalion and carry out channel innovation < /p >

According to AOKANG International's business plan, AOKANG international has four main parts in the future business. The existing business, merger and acquisition (leather shoes and leather products), international market and international brand operation (mainly shopping malls) will further increase the proportion of direct investment in existing businesses, innovate the channels, improve the current unfavorable situation of the growth of single brand stores by the multi brand integrated store (International Pavilion) mode, improve the store structure by increasing the single store area, and increase the incentive and improve product structure through the increase of endogenous growth. P

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< p style= "text-align: left > > strong > investment recommendation: < /strong > /p >

< p > shoemaking industry is a relatively mature and highly competitive industry. The growth rate of the industry is relatively stable, and the industry's opportunities are more from the integration of the industry.

AOKANG international, as a strong competitor of low-end shoes for men and women, has the ability to drive the integration development in this field.

In view of the consumption environment in 2013, the promotion of endogenous growth is more difficult.

On the whole, the company is in pition and is gradually pforming into a retail service operator.

The pformation of the company will greatly improve the company's internal management capabilities and enhance brand control efforts.

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< p > according to the company's current operation and the judgement of next year's situation, the EPS of the company is 1.34, 1.64 and 2.02. yuan / share respectively.

Give "win win" rating.

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< p > risk hint: further decline in domestic demand is a drag on revenue growth, and the failure of collective store mode.

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