2013CHIC Leisure Wear Museum Highlights: Force Cool Trend First

　　 Leisure clothes Pavilion: force cool trend first

It is a miniature of the CHIC2013 leisure hall exhibitors, which is mainly composed of production oriented brand upgrading, the German brand TOM TAILOR, the brand name LEE COOPER, which was born in London, and the YISHION group and the wolf family. It is the epitome of the CHIC2013 leisure hall exhibitors. It also reflects the different levels and different types of casual wear to reconsider and re build the brand.

CHIC2013 pushes the cowboy culture, and develops the "Let s Denim" cowboy theme area in accordance with the trend. It focuses on the overall level of Chinese cowboy manufacturing research and development. Through the collective efforts of the Chinese cowboy industrial base, the domestic and international fashion leisure brands, commercial channels, media, and consumers' strong interest in Chinese cowboys have been aroused, and the future cooperation opportunities have been discussed. The cowboy theme area also invited experts from the international authority and cowboy industry to explore the future trend of the cowboy in the form of live salon.

Junan cowboy group of Shunde District, Foshan City, Guangdong province participates in CHIC2013. As a pillar of the local economy and a dominant industry, Junan cowboy is also an industry focused on the development of the local government. Junan cowboy has its own advantages in processing, new materials, new technology and new equipment. Junan cowboy hopes to develop its own brand and transform from processing enterprise to brand. At the same time, he hopes to go out and cooperate with famous brands both at home and abroad. According to Foshan Shunde District Junan Spin clothing Ouyang Dewei, President of the chamber of Commerce, said: "Junan cowboy first participated in CHIC in 2013, including 7 enterprises and three hundred square meters of booths. Junan jeans industry has been in the history of several decades. Before Junan cowboy has always been production oriented, now the development of uniform brand has started, and many cowboy brands have achieved good results.

TOM TAILOR group is an international fashion and life home company. It provides medium priced and fashionable casual clothing and accessories. There are mainly two family brand series, namely TOM TAILOR and BONITA. Its products aim at customers between 0 and 40 years old, and wholesale and retail in more than 35 countries. In CHIC2013's leisure hall, TOM TAILOR creates a unique style of European leisure fashion for on-site audiences.

LEE COOPER is a century old cowboy brand with the longest history in Europe. Lee Cooper Clothes & Accessories Sun Jue, vice president of (China) Co., Ltd., speaking of the experience of participating in CHIC, said: "CHIC has paid more and more attention to the experience of exhibitors in recent years, and has continuously strengthened the use of high-tech media. We believe that this platform can enable more people to know LEE COOPER, so that more people can feel the charm of our brand, and contribute to the promotion of cowboy culture in China.

In addition, YISHION, Bin nu The famous brands such as the wolf family and so on have also landed in the leisure hall. At that time, Chinese and foreign casual wear brands will show leisure and tannin fashion collectively.