Wahaha Expands The Industrial Chain At The 2013 European Boutique Investment Conference

On the 21-23 th of March 2013, "Wahaha 2013 European franchise franchise to join the national investment promotion conference" was held in Hangzhou, and more than 50 top quality brand manufacturers from Europe gathered together with hundreds of intentional franchisees from all over the country to discuss the issue of investment cooperation.

As one of the major initiatives to enter the retail industry, Wahaha opened its first Europe Europe shopping mall in Qianjiang New Town in Hangzhou in November 29, 2012. Then it planned to open 3-5 shopping centers in Europe and 80-100 independent brands in 2013, and invested 10 billion yuan in 3-5 years to set up a grand vision of shopping centers and franchised stores in one or two or three or four cities across the country. This investment promotion conference is another measure for Wahaha to test water retail business.

To enter the commercial retail industry, Wahaha once again offered its unique way of thinking: the three level business operation mode, directly working with European brands, shortening access, increasing profits and reducing retail prices. Popular interpretation is that many brands are accustomed to the five level mode: foreign brand dealers -- foreign distributors -- Hongkong agents -- domestic regional agents -- retail and exclusive stores; Wahaha leapt abroad and Hongkong's distribution channels, directly signed exclusive agency agreements with European brands, and then directly to the domestic retail and exclusive stores. In this investment contact, Wahaha this "three level mode" deeply recognized.

Zong Qinghou, chairman of Wahaha Group, said at the opening ceremony of the conference that through many coordinated and meticulous selection, Wahaha successfully invited some famous brands from Europe to participate in the investment promotion conference. These brands enjoy high reputation in Europe, and their quality can match the top brand, but the price is much more affordable. Although Chinese consumers are still unfamiliar with them, it is also a clear indication of their broad prospects in the Chinese market.

At the same time, Wahaha also invited potential franchisees from all over the country to come to the site to see the sample order, hoping to break the current operation mode of the retail agency at all levels, and establish direct cooperative relationship with the upstream suppliers and downstream franchisees, shorten the access and reduce the cost, so that suppliers and franchisees can gain more benefits.

In view of the consumers in Hangzhou, the Investment Fair will also offer preferential sales, hoping to explore in this way what kind of products the Chinese consumers like, what price they are suitable for, help European manufacturers and further understand the needs of Chinese consumers, and better grasp what products will be produced and sold in the future to meet the needs of Chinese consumers.

It is understood that the European brand participating in the investment conference is a bright spot: the Spanish menswear classic brand GROC, and the luxury brand Armani won the Spanish King's design award, and its head is the total of the 1992 Barcelona Olympic Games. Designer 。 Famous sports from Italy clothing Brand MICO is not only the official supplier of the Italy Winter Games F.I.S.I coach group and the Winter Games technical group school, but also the official official supplier of the Italy army's winter sports department.

ANGELICO, one of the oldest fabric suppliers in Italy, has become a symbol of the low-key luxury quality life in Italy, which has been designed for three generations. YANES, a famous jewellery brand from Spain, is an exclusive supplier of jewelry for the queen and Princess of Spain. It is especially commendable that there is fashion money that matches the young female white-collar taste. Referring to ZARA, many people know that the quality of BLANCO from Spain is comparable to that of ZARA, but the price is 20% cheaper. They have already entered 260 stores in the world, and this department has entered the mainland for the first time, and it is bound to have a very high market potential.