Many Domestic Shoe Enterprises Will Go To The Road Of Disorderly Competition.

China has problems of overcapacity in all trades and professions. After the financial crisis, there are 30% surplus products in the country, and there are no exceptions among shoe manufacturers. In making such a large number of products and even more severe tests for market access, many shoe enterprises have gone to the road of disorderly competition, and their destructive power is more than that of the financial turmoil.

< p > < strong > counterfeit brand shoes < /strong > < /p >

< p > this is undoubtedly the lowest form of disordered competition.

"Clearance of famous brand" a href= "http://www.91se91.com/news/index_c.asp" > sports shoes < /a >, the original price of 420 yuan, the current price of 50 yuan, hope that the vast number of customers do not miss the opportunity, come to buy! "" absolute quality, absolute rest assured ", I believe many people in the street lane or school gate, have seen similar scenes -- low price peddle" Nike "," Lining "," Anta "and other famous brand sports shoes.

There are always some enterprises breaking the moral bottom line and making the conscience no longer binding. When a brand named < a href= "http://www.91se91.com/news/index_z.asp" > shoes /a "" is made, enterprises will immediately stare at the "market" to counterfeit.

Over the years, many brands have been struggling, and some even have to go to the brink of bankruptcy just to start.

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< p > < strong > brand name < /strong > < /p >

< p > clearly called "three dragons" sports shoes, but printed on the top of the Nike logo, clearly called "lis", on the vamp is the "KAPPA" logo; clearly printed with the Lining sports shoes tongue logo, the name is "heroic"......

Some media reported that there are many "twin brothers and sisters" on shoes shelves in some shoe shops in Nanning.

Naming famous brand is a clever way of disorder competition, which seriously disturbs the order of market competition.

As we all know, a famous brand can take years or even decades. A fashionable female a href= "http://www.91se91.com/news/index_q.asp" > casual shoes < /a > once it is so close, it may be destroyed by stench in a short time.

Old people, Montagut, Valentino, crocodiles and other brands have many brothers and sisters.

The details of each brand determine the huge difference in the price of the Daphne 2010 new boots. Some of the brands that look like the same brand are actually different at all.

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< p > < strong > price war < /strong > < /p >.

Price war is the inevitable outcome of the market economy, and its emergence has certain positive significance. For the shoe enterprises, the development of the price war can quickly promote the expansion of the market, increase the purchasing power of the society and increase domestic demand; to a certain extent, it can eliminate some shoe makers who produce low quality products of quality inspection and seek short-term interests, stop repeated investment and waste of resources, make the social resources reasonably utilized; enhance the cost control ability of the shoe enterprises through the price war, reduce the production and sale costs of the products, enhance the market reaction ability; make the shoe enterprises accelerate the creation of products, promote the upgrading of the products, promote the marketing upgrading, and optimize the management level, etc., and so on. So, the price war can be eliminated by the price war. It can eliminate the repeated investment and waste of resources, and improve the market response ability of the shoe enterprises. By the price war, the price war can eliminate the repeated investment and waste of resources, make the rational use of the social resources reasonable. It is also necessary for the shoe enterprises to speed up product innovation, promote the upgrading of marketing, and optimize the management level.

For consumers, they are the direct beneficiaries of the price war, and can spend less on the purchase cost to get the best quality products.

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< p > but we should see that the development of the price war has undoubtedly reduced the profits of shoe companies sharply, resulting in the cost of investment being not in place. If the shoe enterprises develop in the long run, they will be affected.

For the footwear industry, it will also cause vicious competition. In order to compete for market share, shoe companies and competitors will suppress their prices one after another. A cycle of cycle and a vicious circle of price wars will lead to a continuous market downturn and make the whole industry unable to develop steadily and steadily.

Finally, when shoe companies are difficult to continue, the good after-sales service that they promised at that time can not be realized first. In the end, consumers are still suffering from it.

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< p > the disorderly competition in shoemaking industry has its deep roots. For example, in the protection of intellectual property rights, regulations, oversight and so on, it is necessary for all participants in the market economy to attach importance to it so as to return the shoe enterprises to a green market environment.

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