Outdoor Brand Landes Officially Enters The Electricity Supplier Field

Core tip: in the outdoor brand goods industry, there has been uneven development of industry resources for many years. A few top brands such as camels, ancestors, snow wolves and so on occupy a very large market share, while the market share of other brands is very limited.

Recently, famous in China Outdoor brand Landes The high-profile announcement officially entered the field of electricity supplier, Landes's move has caused a great sensation in the whole industry. Because of the popularity of computers and smart phones, people's lifestyle is undergoing a major change. Online shopping has become a way of consumption that people are accustomed to. A new era of e-commerce has been fully opened. Landes keeps pace with the trend of the times, and at this time, he will seize the opportunity to enter the electricity supplier field. It will bring a significant change to the whole outdoor brand industry, and will also speed up the reshuffle of the whole industry.

The development of the outdoor equipment market has been relatively slow in China. Since 2009, there has been substantial leap forward development. In recent years, with the continuous improvement of the national income level, the outdoor equipment market has also ushered in an outbreak period. However, although the development of outdoor equipment has developed very well in the past three years, the domestic outdoor brands are not having a good time, because investors of international outdoor brands have also found such a good market, so many famous international outdoor brands have begun to enter the Chinese market. Most of these foreign brands have a long history and very strong marketing ability.

In the outdoor brand goods industry, there has been uneven development of industry resources for many years. Such top brands as camels, ancestors, snow wolves and others occupy a very large market share, while the market share of other brands is very limited. The arrival of the era of electronic commerce provides a golden opportunity for the development of outdoor brand industry. Landes's entry into the electricity supplier field is a great innovation attempt. The official launch of Landes's electronic mall also indicates that lendes has entered the ranks of the top domestic outdoor brands.

Landes has been arrogant and impetuosity since he entered the outdoor brand market. He has always maintained a high sense of crisis. Based on the concept of "quality innovation and free heart", he strictly controls the outdoor operation of the line. clothing Outdoor backpack, mountaineering shoes The quality and quality of outdoor equipment accessories and other products have won general praise from outdoor sports enthusiasts. Of course, in the process of advancing Landes to the top brands, it will bring impact to some outdoor brand enterprises which are relatively small in scale and poor in risk and resistance. It will also bring great challenges to camels, ancestors, snow wolves and other top brands, but this is very good for the development of the outdoor brand industry.

The market economy is always the survival rule of ebb and flow. Every industry must face a big shuffle in the process of transition from development to stability. The outdoor brand industry is in such a transitional period. In such a period, a series of market problems will restrict the development of the whole industry, so we must accelerate the transition. Landes's high-profile entry into the electricity supplier sector will inevitably shorten the transition period of such a transformation, which will have a very positive impact on the establishment of a good market order for the outdoor brand market.