International Brands Seize The Domestic Outdoor Products Market

People's consumption is always the biggest force in China's consumption. P has been recognized by more and more people in the domestic outdoor products market.

This is not only a lot of new brands coming out of the market, but also some famous brands in China.

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In the 8264 interview conducted by P, international brands all share the same voice: brand is professional.

Compared with the rapid development of domestic brands in the past ten years, these internationally renowned brands have a longer history.

After decades of ups and downs, they have a deeper understanding of product positioning.

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Florian, Asia Pacific manager of P > SALEWA (Sha Lehua), stressed: "we are 100% mountaineering brands, and in 70 years, there are many innovations and R & D, such as claws and rock climbing equipment. This is the new brand and the outdoor brand can not be copied."

In its 2013 autumn and winter new product launches, knapsack, < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > a target= "_blank" href= "http://www.91se91.com/" > clothing "less than", sleeping bags, tents, climbing equipment and accessories, etc. the seven main products are climbing mountaineering as the theme, and several series of extreme mountaineering, mountaineering hiking, hiking, outdoor lifestyle and outdoor equipment have all been professionally and scientifically oriented.

For example, outdoor shoes use super sticky Vibram rubber soles, MULTIPLELAST (multi version optional shoe last system), MULTI-FITFOOTBED (multi layer fitting insole system) and other new technologies.

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Cui Changxie, general manager of P > BLACKYAK, thinks that professionalism is the basis of BLACKYAK's existence. Brand development is based on professionalism.

As the largest outdoor brand in South Korea, BLACKYAK has gradually acquired the cognition of professional outdoor and mountaineers to the products through the tens of thousands of trial and experience of the overall outdoor, mountaineering market status, development and future needs of Korea, and has become the pronoun of mountaineering equipment market.

For China's outdoor market, Cui Changxie said that BLACKYAK will bring more professional outdoor equipment for donkey friends.

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The birth of < p > OR is due to a mountain climbing dilemma, making Ron Gregg determined to make reliable outdoor products, and has been insisting for more than 30 years.

OR international sales manager, JacktonDownard, focuses on outdoor sports enthusiasts in the field of various problems encountered research solutions.

In recent years, OR has spent a lot of energy on interviewing core users, collecting information from hikers, backpackers, rock climbers, mountaineers, mountain skiers and other professional groups.

Through the practical evaluation of athletes and deep donkey friends with more professional knowledge and experience, OR has greatly improved its product performance.

Mr. Dwonard said that today's Chinese outdoor market is like a rapidly developing, rapidly changing and potential market. Many foreign brands have fully recognized the importance of the Chinese market and have made a difference in the Chinese market.

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< p > in December 2012, Pathfinder and Jiangsu Jia Mao commerce Co., Ltd. jointly introduced the international high-end outdoor brand Discovery Expedition.

In the 8264 interview, Yang Jianhui, chairman of Jia Mao, was asked about the confidence in Discovery Expedition's domestic development.

He said it was because the brand originated from the Discovery search channel.

Indeed, you may not be familiar with the outdoor products of discovery, but you will remember vividly the performance of "Bei Ye".

This professional outdoor adventure image is the best promotion of the brand itself, and it is also the embodiment of product design and quality.

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< p > here, we do not want to judge professional outdoor and outdoor.

There are great differences between the Chinese market and the European and American markets.

But professional outdoor is always the quintessence of outdoor sports, and professional outdoor athletes are the elites among their friends.

If the outdoor market wants to be bigger and bigger, it will be inseparable from the guidance of professional outdoor crowd and the promotion of outdoor enthusiasts.

The relatively mature market in Europe and the United States is likely to be the trend of China's market development.

According to the latest statistics, outdoor outdoor sales in the United States accounted for 42% of outdoor sales in 2012, and the growth rate was almost 2 times that of non professional channels.

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