• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Development Of Sports Brand Is Hindered By The Sharp Decline Of The Population After The 1990S.

    2013/3/27 12:20:00 15

    Sports BrandFootwear IndustryOutdoor Brand

    < p > Lining (franchised store) 26 reported its year-round results for the year ended December 31, 2012, with a loss of 1 billion 979 million yuan in the period, the first loss since its listing in 2004.

    In addition, the company closed 1821 stores last year.

    < /p >


    < p > achievements show that Li Ning Co has not succeeded in remodeling its brand.

    In 2010, when it changed the signs and slogans, it repositioned the customer groups and targeted the "post-90s".

    < /p >


    < p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201303/27/20130327122123_sj.JPG "/" < < > >


    < p > after many years of overseas experience and efforts, Li Ning Co still can not win the favor of young consumers after 90 years in design and brand image.

    By contrast, the two major sports brands, the international giant Adidas (Nike) and Nike, are more attractive to China's post-90s consumers.

    The market thinks Lining's strategy of focusing on the younger generation is right, but it has problems in communication.

    But from a larger perspective, Lining's dilemma is more likely to be related to a sharp decline in the population after the 1990s.

    < /p >


    < p > sports brand has been growing rapidly in the past ten years and has no relation to the population peak of the "post-80s". However, as time goes on, the number of "post-90s" of the main consumption group is less than that of the "post-80s", and the consumption crowd has fallen sharply. The sports brand is no longer in sight. The domestic sports brand represented by Lining is deeply in the "closing shop tide".

    Because of the declining trend of the new population since 1990, the prospect of the domestic sports brand is still not good.

    < /p >


    < p > Sports < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > the largest consumer group is a 15-25 year old young man who will start wearing a suit and leather shoes once he works.

    According to statistics, China's new population is shrinking dramatically as the birth rate drops.

    Before the expansion of several major sports brands are misjudged due to the situation now self effect.

    < /p >


    According to the National Bureau of statistics, from 1983 onward, the number of new born population in China in 80s of last century has been at a relatively high level, of which 1990 is the most populous year, when the new born population reached 26 million 200 thousand in that year.

    China's "post-1980s" has 124 million, close to the current 10% of the national population.

    But after entering 90s, the number of new born population began to drop sharply from 26 million 200 thousand per year to 16 million annually.

    < /p >


    < p > from last year to now, the domestic sports brand enterprises have entered the "closing shop tide" across the line.

    According to statistics, Lining, Anta, PEAK, China trends, XTEP, 361, the six major domestic sports brands, only 361 degrees last year, a small increase in the number of stores 217, and the other five major brands close to 5000.

    Among them, the number of Lining shops was the largest, from 8255 in 2011 to 6434 in 2012, closing 1821.

    PEAK followed its retail outlets from 7806 at the end of 2011 to 6483 at the end of 2012, with a net decrease of 1323.

    China trend store closed 1101 last year, Anta store closed 590, XTEP closed 86.

    < /p >


    < p > in recent years, the sports brand with the rapid expansion of the market and the Beijing Olympic Games is facing the problem of overcapacity. The new population of China has dropped sharply since the 90s of last century.

    < /p >

    • Related reading

    Chengdu Shoe Enterprises Are Expected To Own Overseas Factories.

    Daily headlines
    |
    2013/3/27 12:00:00
    14

    Sporting Goods Closed More Than 3800 Stores A Year Ago.

    Daily headlines
    |
    2013/3/27 10:45:00
    20

    China'S First Class Shoe Enterprises To Stay In Pakistan To Create A Commanding Height For Enterprise Development Strategy

    Daily headlines
    |
    2013/3/26 19:58:00
    18

    Excipient Demand Increases Slightly, Quality Improves Price.

    Daily headlines
    |
    2013/3/26 18:26:00
    5

    The Garment Industry Will Go Through The Years Of "800 Million Shirts For A Plane".

    Daily headlines
    |
    2013/3/26 17:50:00
    10
    Read the next article

    Relevant Departments Encourage Enterprises To Develop E-Commerce In Foreign Trade.

    In the depth of market development, our city still focuses on the "Quanzhou brand overseas travel" series activities. In addition to the regional brand activities in Hongkong, South America and other countries, we add new Russian and ASEAN brand activities to expand the visibility and influence of "Quanzhou goods". At the same time, we encourage our enterprises to join together to set up marketing networks and wholesale markets abroad to achieve investment and trade interaction.

    主站蜘蛛池模板: 假山后面的呻吟喘息h| 抱着cao才爽| 国产精品国产三级专区第1集| 伊人久久大香线蕉综合影| 一级人做人a爰免费视频 | 看一级特黄a大一片| 成人品视频观看在线| 嘿咻视频免费网站| 中文字幕av高清片| 精品国产一区二区三区不卡| 无人区免费高清在线观看| 国产乱妇乱子视频在播放| 久久久久久久97| 美女张开双腿让男生捅| 成Av免费大片黄在线观看| 办公室震动揉弄求求你| www.sifangpian| 波多野结衣在线不卡| 国产精品福利电影| 亚洲一级毛片免费在线观看| 国产一区二区三区夜色| 日韩在线永久免费播放| 国产亚洲一区二区手机在线观看| 久99久热只有精品国产女同| 精品视频一区二区三三区四区 | 国产欧美日韩综合精品一区二区 | 黑人26厘米大战亚洲女| 精品无码一区二区三区在线| 妖精的尾巴ova| 亚洲精品午夜国产va久久成人| 4hu四虎永久免在线视| 最近中文字幕在线的mv视频| 国产伦理电影网| 一本岛v免费不卡一二三区| 波多野结衣与老人系列| 国产私拍福利精品视频| 久久久久亚洲av无码专区喷水 | 激情成人综合网| 国产精亚洲视频| 丰满少妇人妻久久久久久| 疯狂做受XXXX国产|