Hongxing Erke Joined The Football Field

In June 2nd, the Asian Cup qualifying match of the world cup periphery, besides the familiar international brands such as Adidas and Nike, Hongxing Erke's advertising board also appeared on the spot of the Chinese football team's challenge to Qatar. This is the first step for Hongxing Erke to officially enter the football industry. "In 2008, Hongxing Erke took a positive look at the football industry, and branded the signs of Hongxing Erke in the football field at home and abroad. Hongxing Erke became the first Chinese sports brand with a complete" football brand ". Wu Rongzhao, vice president and executive director of Hongxing Erke group, told business weekly that Hongxing Erke will gradually establish the competitive advantage of Hongxing Erke through the participation of different football projects. Wu Rongzhao said that the concept of "football brand" of Hongxing Erke should not only "appear" but also "participate", including "activities in Europe's top clubs, sponsorship of a European football club and international football invitational tournament". Hongxing Erke was first involved in tennis competitions. After sponsoring the WTA Guangzhou International Women's tennis open and the China Tennis Grand Prix in 2005 and 2007, it also named the sponsorship of the 2006 to 2008 International Women's tennis open. "Seeing the achievements of Hongxing Erke in tennis, I think this will be the strategic focus of its development." An industry expert analyzed business weekly, and domestic sports brands have their own areas of focus, such as Anta's attention to basketball. When people think that Hongxing Erke will focus on the field of tennis, it looks at football as the most competitive first sport. The industry experts believe that because Hongxing Erke in other areas of development did not achieve the desired goal, then choose to enter the football industry. But Wu Rongzhao did not agree with this view. He stressed that Hongxing Erke's football strategic development plan was neither a whim nor a new road for enterprises to encounter problems, but a result of long-term preparation. He emphasized that as a popular sport, football's participation, attention and coverage are far from enough for other sports. "We Hongxing Erke's goal is" To Be No. 1 ", and naturally we must combine with football. Wu Rongzhao explained that Hongxing Erke chose to enter the football industry, mainly realizing that football equipment is the most demanding of technology and quality in all sports equipment. Sponsoring football can enable Hongxing Erke to make great progress in football equipment, product development and product quality, thereby occupying high-end resources of sports brand. According to Wu Rongzhao, in fact, as early as November 2006, Hongxing Erke reached a global strategic cooperation agreement with the North Korean Olympic Committee and became a sponsor of the North Korean men's and women's national football team. In April 2008, Hongxing also signed an ad sponsorship agreement with 9 Spanish teams to become the first Chinese sports brand to enter the West Liga game. "We want to become China's first sports brand with a complete" football brand ". Wu Rongzhao said that 2008 is an important watershed for Hongxing Erke's development. "2008 is Hongxing Erke 8th anniversary, and it is also the official start year of football strategy". However, the football equipment market has been occupied by international brands such as Adidas, Nike, Puma and so on. Domestic sports brands are even harder to climb the Mount Everest than they want to occupy a place in the international market of this field. Wu Rongzhao said that the cornerstone of Hongxing Erke's football strategy is that he is the first technology oriented sports brand in China. In 2007, Hongxing Erke joined the Belgian famous sports research institute to set up a biomechanical laboratory, trying to inject strong impetus to build a professional sports brand of high quality, high quality and high technology. Tactically speaking, it is a breakthrough and rapid expansion. Hongxing Erke plans to reach the Bundesliga, Serie A and the Premier League this year. It is said that the relevant cooperation intentions have been tentatively reached. "In the next few years, the domestic audience can see traces of Hongxing Erke everywhere in China," he said. Wu Rongzhao confidently said, "Hongxing Erke has been exploring the limits of the enterprises themselves. The essence of sports is to challenge themselves and achieve breakthroughs in places where others think they are impossible." "Since Hongxing Erke has announced its strategy in a high-profile way, the foundation of this strategy will not be castles on the beach." He said.