LV Products In Mainland China Do Not Meet The Industry Standard.

As the curtain rolled up, the LV counter of Hangzhou Tower was reopened in June 16th.

In the Hangzhou City, the LV case was finally concluded.

Recently, Louis Weedon (China) Commercial Sales Co., Ltd. issued a statement, saying that it accepted the Zhejiang Administration for Industry and commerce to impose a fine of 761 thousand and 100 yuan on its sales of substandard products, and will strive to make all products in mainland China conform to the industry standard.

LV's product is out of order.

This news is normal and abnormal for consumers who have weathered foreign brands' "acclimatized".

To say normal, that is, the market once again tells us from the lesson of iron that brand superstition must pay a price at last, and there is no safety island for luxury consumption. It is not right to say that LV, a famous international company that loves to care for feats, has repeatedly sued Carrefour and other units for selling holidays, and the quality consciousness has failed to keep up with the "qualified" beat.

Fact is fact.

According to the requirements of the "appearance quality requirements" in the People's Republic of China light industry standard back bag, LV's three M32488 (M40121, M51154) lacks the main material standard sample, which is commonly said to be missing a leather label indicating the material of the package.

LV less skin, logically speaking, there is no technical or national problem. Why is it so unaware?

As early as December 2006, a spot check report released by the Zhejiang industrial and Commercial Bureau showed that Louis Weedon (China) Commercial Sales Co., Ltd. Hangzhou Tower was checked by 2 batches, and all of them were unqualified.

Hundreds of pairs of imported brand leather shoes produced in Spain, Italy and other countries were found in the spot checks. They belonged to unqualified goods and were identified as "fake and inferior commodities". They were burnt down in a garbage disposal center in Hangzhou suburb, including leather shoes of LV shop in Hangzhou.

There is no undefeated foreign brand, only the innocent buried under the brand superstition.

LV's little "skin" is the embodiment of the spontaneity of the market economy, and profits are always the surging power of the market players. As for corporate social responsibility or ideology, the true and the good is Hayek's saying: bad system makes good people do bad things, good system makes bad guys do good things.

If there is no inspector of the Zhejiang Administration for Industry and commerce, the LV less leather may give its boundless value charm.

LV's accident only restored the true face of international brand manufacturing enterprises.

Benefit maximization and profit supremacy are always the inexhaustible driving force of the market. The essence of market economy is credit economy and rule of law economy, but brand names are naturally surnamed capital, not surnamed good faith, exempt from inspection or self-discipline.

Most famous brands have their own loyalty, and we are in an age of cultural integration and conceptual integration. The vacuum of faith and the diversity of values provide broad space for the shaping of brand values.

At this time, it will develop from spontaneous brand loyalty to professional brand worship. But if the consumer environment is not standardized, the integrity mechanism is not sound, and brand awareness is not valued, a few strong brands can easily create brand superstition.

LV less leather may not have much impact on its future sales in China, and even the business sector is aware of it before consumers. The more difficult it is to identify such non professional defects, the stronger the brand superstition behind it is.

This is the pride of LV, and the reflection we should have after we laugh at other people's wings.

According to LV's statement, in May 15th, -30 bought the three consumers who had been identified as unqualified, and Louis Weedon China Commercial Sales Co., Ltd. accepted the request for replacement or return -- "because we were the report that 15 products were unqualified on the 15 day. Before that, no organization objection to the lack of thematic material labels.

The purchase before 15 days depends on the specific circumstances. "

This attitude of handling problems obviously can not withstand scrutiny, nor is it very suitable for LV's style and style of leading the luxury market.

But this tone is obviously the same as the arrogance and prejudice of foreign brands after China's accident. It's time for us to make the tickets more rigid and more legalized.