Jinjiang Sports Industry Becomes A Demand For Happiness

As the saying goes, opportunity always favors those who are prepared.

If opportunity is a blessing, the greatest happiness of Jinjiang's sports industry lies in three things: a happy time, space and a group of people who pursue happiness.

Professor Liu Qingzao, a researcher at the China Sports Industry Research Center, made the following analysis: according to the research, when a country solves the problem of food and clothing, its per capita GDP reaches 2500 US dollars, and sports demand will obviously enter into life.

At present, the output value of China's sports industry accounts for only about 0.3% of GDP, while the developed countries have reached 4%~6%. Obviously, there is still much room for development.

At present, Jinjiang has a per capita GDP of 7000 dollars, and its per capita income is 8068 yuan.

According to this data, Jinjiang's economy is in the middle and late stage of industrialization, and the society has entered the middle and upper income region level.

This stage is also in the active period of sports industry and the growth period of sports consumption. The follow-up leap forward development needs a high-end platform. The construction of sports city is conducive to playing the driving role of sports for urban pformation and remodeling, and helps to improve the function and quality of the whole city of Jinjiang.

Therefore, the State Sports General Administration put forward the vigorous development of the sports industry in the 11th Five-Year plan.

After thirty years of reform and opening up, Chinese people who are rich in material civilization have finally been able to stride forward to the door of the sports industry special zone.

With the approaching of the 2008 Olympic Games in Beijing, China's sports industry is accelerating.

As a new sunrise industry in China, sports industry is gradually becoming a new growth point of China's economic development.

It is ripe for Jinjiang to implement Scientific Outlook on Development and achieve a new leap forward.

In December 18, 2007, the State General Administration of sport issued a license for Jinjiang's national sports industry base.

Jinjiang has become the third national sports base of the national sports industry after Shenzhen and Chengdu. It is also the only county city that has been approved to establish base. It is the internal demand and the inevitable choice of building the base in Jinjiang.

Liu Qingzao firmly believed: "soon, the sports industry will develop rapidly in Jinjiang, where people will enjoy the happiness and happiness brought by sports."

Obviously, Jinjiang has obvious advantages in developing the sports industry, especially the sporting goods manufacturing industry is developed and the whole country is leading. It has gone to Asia and is heading for the world. The beautiful coastline and coastal zone in Jinjiang is a treasure place that can not be found in the development of sports industry, which is not available in other regions.

In addition, Li Jianhui, mayor of Jinjiang, once said that Jinjiang has a good foundation for developing sports industry and building sports industry cities.

It has more than 3000 sporting goods manufacturing enterprises, which produce sports goods including sports shoes, sportswear, sports equipment, etc., with an annual output value of 27 billion 900 million yuan, and products sell well in more than 150 countries and regions.

Among them, sports shoes and tourist shoes account for 40% of the total output of the same kind of shoes in the country, accounting for 20% of the world's total output.

In 2006, the added value of sports industry in Jinjiang was 9 billion 80 million yuan, accounting for GDP18.4%, with 240 thousand employees.

Sports are born and sports are fun.

In pursuit of happiness, Jinjiang sports show Jinjiang's demeanour in the way of industrial development.

Jinjiang people love sports and advocate sports. Jinjiang has a strong mass foundation to build sports cities.

At present, there are 36 sports associations in the city, and 11 gymnasiums and nearly a thousand basketball courts have been built. The per capita possession of the stadium is far beyond the national average level, and more than 1000 annual mass sports events are held.

According to the 2007 survey, 40% of Jinjiang's urban and rural residents exercise daily, and sports consumption accounts for 1.8% of their annual income.

Jinjiang has been awarded the title of the National Advanced Sports City, the national mass sports advanced group and the National Wushu town.

It can be seen that sports have become an indispensable part of Jinjiang life. Sports industry has become an inevitable demand for Jinjiang people to pursue happiness.

According to the preliminary plan, the strategic layout of Jinjiang's national sports industry is "two areas and one center".

Planning and construction of the coastal Sports Leisure Industry Zone on the more than 50 sides of the Jinjiang coastal corridor (Jinnan section); building a global sports equipment manufacturing base and state-level sports training base; and building a national sports competition center city.

Five key points should be focused on strengthening and developing sports goods industry, cultivating sports fitness and entertainment industry, developing sports competition performance industry, building national training base, planning and developing coastal sports and leisure industry belt, optimizing industrial structure, promoting urban economic pformation, making efforts to build a demonstration base for national sports industry development, an important global sporting goods manufacturing base and a modern sports city with international influence.

Now we do not want to describe the bright future of Jinjiang's sports industry. This city is destined to write a bronzing card for the Economic Zone on the west side of the Straits in history.