Comparison: ADI Outdoor Lining Explores Jihua Outdoor Development

In 2012, China's outdoor industry increased by 34.94% overall, which is an amazing development speed. P

We also clearly see that outdoor brands with various industrial backgrounds have sprung up in the rapidly expanding outdoor market.

Among them, Xiaobian noted that three outdoor brands, ADI outdoor, Lining (franchised stores) explore, and China's outdoors; they have different inherent resources, and have different characteristics in product positioning and development, which is worth exploring.

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< p > first let's take a look at ADI outdoors.

As the world's leading sports brand, ADIDAS has been committed to providing top products and equipment for outdoor athletes and enthusiasts all over the world.

At present, in the gloomy and gloomy fog of sports industry, ADIDAS can blossom in full bloom, sing red, dig deep channels and expand its efforts. Involvement in the outdoor industry is one of ADIDAS's initiatives to maintain the leading edge in the sports industry.

We can see that ADIDAS shows a full entry into the outdoor market, and its products include outdoor a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > class, outdoor a target= "_blank" href= "_blank" > clothing, "outdoor" accessories; product range includes mass oriented outdoor outdoor supplies, outdoor outdoor products for professional people, and children's outdoor products designed for children.

From its products to explore its design concept, Terrex products' strong protection and flexibility are also in line with the current trend of outdoor products development, becoming the most popular star product of ADI outdoor, helping outdoor enthusiasts to challenge outdoor extreme sports with faster, lighter and more agile performance.

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< p > JIHUA 1912 outdoOR (Jihua outdoor) traces its brand history back to a hundred years ago, emphasizing the quality of military products and building an international brand.

Although China has no history in its operation of brands, its strong military background is not to be underestimated. Jihua outdoor combines the innovative design of the Italy design team and applies the world's top fabric support to provide personalized clothing design for the new urban leisure outdoor lifestyle.

Jihua outdoor believes that the outdoor market has gradually changed from a single product to a diversified development route. Therefore, China overseas has broken through the original product line pattern, changing from single product line to multi product line, mainly for two categories, one for leisure outdoor products and another for high-tech products.

In terms of fabric research and development, it attaches great importance to the function of comfort and wear-resisting. At the same time, it has integrated the fashionable avant-garde design concept. The rich (exclusive store) color system has brought more choices to consumers, so that more outdoor enthusiasts can deal with all new outdoor products at the Office or the top of the cloud.

Jihua outdoor announced that the future will become the heading direction to guide the development of China's outdoor market.

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< p > Lining explores the brand is the authorized brand of Li Ning Co, and is controlled by former Li Ning Co executive Hu Nan.

Lining explored the brand declaration of "enjoying the outdoors".

From now on, Lining's exploration should have no accurate market positioning, only to make a rough development direction, and to deny the road that will not go.

It is understood that Lining explored the brand is aimed at non competitive sports, and learn from the sports goods market homogenization serious experience, will focus on product research and development.

At present, the Lining exploration brand is working with the famous American design and research institutes to integrate the latest design concepts and design elements of the United States, adapt to the actual situation of Chinese consumers, and create a medium and high priced outdoor brand oriented to the 30-45 year old group with strong consumption ability.

It is worth mentioning that Lining's exploration of brand will not go fast and the direction and path of selling products.

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< p > from the product development of the above three brands, ADI is going the way of big brand operation. The product range is comprehensive, positioning the crowd is accurate, conforming to the design trend, and the future should be an important competitor of the mass outdoor brand.

Although the exploration of Lining is related to sports brand Lining and has no affiliation in reality, Lining's exploration is at the exploratory stage, but it can foresee a steady and professional development path.

Jihua outdoor does not have the experience of ADI outdoor and Lining exploring brand operation, while other hard power is relatively strong. In the future, it should be a breakthrough in the mass outdoor entertainment, showing some characteristics of domestic brands.

From the perspective of fashion, the three brands are the same. They have hired an international design team to create innovative designs for them.

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