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Wenzhou Shoe Enterprises Owners Return To Shoe Industry Shoes To Regain Past Glory.

2013/3/28 18:36:00 30

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Wenzhou Shoe Enterprises Wenzhou Shoes Shoes Enterprises

Wenzhou has "China's" a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > stores. "There are more than 2700 shoe companies in the city. There are a number of well-known shoe companies such as Kangnai, AOKANG and red dragonfly. However, the lending crisis of a year and a half ago made Wenzhou shoe enterprises a major disaster area. The present situation of small and medium-sized shoe enterprises in Wenzhou is undoubtedly a mirror of the effect of "Wenzhou gold reform". 
 shoe business owners return to main business 
 starting from Wenzhou Golden Square, half an hour's drive along the Oujiang River, and entered the China shoes capital of Lucheng Industrial Park, Wenzhou. Reporters arrived in the park at noon, shoe factory workers from the alley rush out, the street snack bar business is hot, the whole park showing a thriving scene. 
 however, in the middle of last year, the Wenzhou shoe and Leather Association has disclosed that by the global economic recovery slowdown, internal and external sales slump, SME financing difficulties and other multiple adverse factors, in the more than 2700 Wenzhou shoe enterprises with tax records, about 800 enterprises are in a state of discontinued production and semi shutdown due to poor business. 
 "the profits of a pair of shoes are also 10 yuan. Compared with the property market and the" Lao Gao "(usury), the traditional shoe enterprises are unattractive, so no boss is willing to concentrate on doing business. Looking back at the past events of shoes, Zheng Guohong, chairman of Wenzhou's Mongolian brand Co., Ltd. is still fresh in memory. 
 it is understood that before the outbreak of the crisis, investing in real estate and lending usury is the investment path of many shoe enterprises in Wenzhou. However, as a traditional enterprise, shoe companies generally have difficulty in obtaining bank support, so they can only solve the financing problems through private lending or usury. 
 "although the profit of shoes enterprises is thin, it is still possible to live through it." It is because of mutual guarantee that a large business has failed and has drawn a large area behind it. " Zheng Guohong is rather dissatisfied with the prevailing mutual financing model. He himself escaped from a disaster by concentrating on "Lian Bang injection" research since 2004. In his words, "it is really too much investment in R & D and there is no surplus capital for other investments." 
 Xie Rongfang, President of Wenzhou shoes and Leather Association, told reporters that after the outbreak of the credit crisis, Wenzhou shoe enterprises became more pragmatic and willing to concentrate on industry. For example, in advertising investment, it has been random before. Now we will seriously consider the audience, consider the needs, and consider the effect. 
 it is learnt that, under the special instructions of the Wenzhou municipal government, the Wenzhou shoe and Leather Association intends to establish its own microfinance company. Zheng Guohong's 8 years of scientific research also won the attention of banks. He spent 45 million yuan on building new factories at the end of last year, and 30% of the funds were financed from banks. 
 Wenzhou entry-exit inspection and Quarantine Bureau statistics, in the first two months of this year, Wenzhou's footwear exports totaled 105 million double and 594 million US dollars, up 28.5% and 38.4% respectively, a record high. "Now it seems that the situation of Wenzhou shoe industry will be better this year than that of last year, and the order of many enterprises has been ranked 8, September, or even October." Xie Rongfang said. 
 lending crisis remains unanswered /p >
 if we start from the start and output value, the current situation of shoe capital is gratifying, but it does not mean that the industry is completely out of the haze. Some shoe companies are also struggling in the debt crisis, and some shoe companies are trying to upgrade. 
 during the interview with reporters, two scale shoe enterprises of Wenzhou AUX Shoes Co., Ltd. and Zhejiang Buick Shoes Co., Ltd. entered bankruptcy procedures one by one. Among them, the former was the most famous and had won the "China famous trademark". 
According to common sense, Wenzhou's private lending crisis has been over a year ago. For example, AUX has such a large scale enterprise, there is no reason why it can not survive. But it is such a well-known shoe enterprise, but it filed for bankruptcy in mid March. 
 "in March 13th, Li Shanghui, who lost contact with AUX chairman, appeared in the Development Zone, and dozens of suppliers came to hear the news. At that time, Li Shanghui was sent back to Wenzhou from Hangzhou by Guarantee Corporation to solve things, and he also followed several Guarantee Corporation people." In a factory in AUX's leisure industry, a client recalled the scene to reporters. 
 for AUX's bankruptcy reasons, Zheng Guohong told reporters briefly about the fragile system of Wenzhou footwear industry: after the credit crisis, the trust of suppliers to enterprises declined, many of them demanded a knot. For shoe companies, it takes at least 6 months from raw material purchase to final repayment, and capital turnover time is longer. As a result, many business owners are still in debt, and as long as creditors make a little bit of debt, the company will have a crisis. 
 to this end, the central office of a bank office of the shoe industrial park said that in order to cope with the spread of the crisis, the banking industry of Wenzhou last year's meeting required that banks should not lend money or lend money, help banks understand the situation of loan companies and prevent the breakup of funds in small and medium-sized enterprises. 
 in the computer document of the central office, there is a clear record of the factory area, rent, tenancy and wage payment of 28 shoe enterprises. "Now that enterprises in the park will apply for loans, the banks will still issue them, but the audits are more cautious. They all look at earnings reports and running water, and now they also ask for tax payments." The center of the office is said. 
 reporter understands that many shoe companies want to get out of the original business mode, but it is hard to find new directions. If a company wants to change its technological framework through technological spanformation, it will often take one or two years to purchase the advanced production line. But nowadays, debt repayment is still a reality that many businesses have to face. Therefore, there is no way to upgrade the capital. 
 Xie Rongfang also has feelings for the financing difficulties of small and medium-sized enterprises. He said that at present many shoe companies have problems of spanformation and upgrading, but banks are very strict in checking loans. 
 "this year, the shoes business seems to be gratifying, but behind it is also very helpless. Some bosses are forced to start up in order to repay the debt hole." During the interview, quite a few people admitted to reporters.