Chen Dapeng: Daring To Break Through The Past Framework And Grasp The Right Of Fashion Discourse

Bright and lightness < a href= "http://www.91se91.com/news/index_c.asp > fabric > /a > creative design.

At the twenty-first China International Clothing Fair held here, all kinds of < a href= "http://www.91se91.com/news/index_f.asp" > dress < /a > make domestic and foreign manufacturers and consumers refreshing.

Recent high-level visits made local clothing more attractive to the world as a brand shot for brand development.

But in the face of the world stage of clothing market, there are still many things to be done if Chinese brands want to really enter and stand firm.

< p > < strong > Design: bolder and more international. < /strong > < /p >

In the parallel China International a href= "http://www.91se91.com/news/index_cj.asp" fashion week /a < p >, a men's dress show gives people a bright look: the male model's "a href=" http://www.91se91.com/news/index_s.asp "> suit" /a "is no longer dull black or Tibetan blue, and the embellishment of dark red, Jiang Huang and other colors make traditional business dress more dynamic.

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< p > "boldly break through the past framework and grasp the right of fashion discourse."

Chen Dapeng, executive vice president of the China clothing association, said that clothing companies should refine the most competitive core competitiveness so as to locate their position in the market and industry.

"At present, this core force is reflected in the design of integrating Chinese culture and the world trend."

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"P" Miao Hongbing, chairman of Beijing white-collar Fashion Co., Ltd., thinks that at present, the design of Chinese clothing is still in the initial stage, which is far from the "unique style" required by famous brands in the world.

To break the homogenization of clothes and form their own style, we must rely on designers with international vision and unique design concepts, and use modern techniques to build a more international design system.

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< p > strong > brand: it has both attractive ideas and loud service, < /strong > /p >

< p > "in China's clothing industry, every 15 minutes there will be a brand of concern.

How to turn this concern into a lasting purchasing power? "At the parallel Chinese clothing forum, Zhao Junjie, President of the world-famous Cowboy brand EVISU China, told reporters that the vitality of Chinese brand development excited him, but he was full of worries about the full acceptance of the market.

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< p > this worry is not without source.

Data show that in China's high-end clothing market, international brands occupy about 2/3 status.

In January this year, the top ten brands of men's shirts sold in China's major retail enterprises were 33.3%, down 1.6 percentage points from last month.

Women's wear and children's wear also fell by 3 percentage points and 1.4 percentage points respectively.

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< p > experts believe that if the brand wants to be accepted by the market, it still needs to work hard on the service.

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< p > "to satisfy customers' consumption and psychological needs."

Miao Hongbing said that enterprises should let customers feel the "customized" service, so as to explore new needs.

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< p > "when consumers are no longer consumed at the time and place specified by the merchants, businesses will have to change their minds and provide customers with convenient door-to-door service or online ordering."

Xia Hua, chairman of Beijing garment enterprises' Yiwen group, said that clothing enterprises should create new demands through customized services and fine management to obtain new profits. Relying on wardrobe housekeeper services, this year's sales growth is expected to be around 50%.

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< p > < strong > marketing: means become more diversified < /strong > < /p >

< p > Chen Dapeng believes that without affecting the brand positioning, Chinese clothing enterprises can try to pform their channels, including building interactive platforms and innovative store models.

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< p > "the core of marketing pformation is to increase communication between customers and brands.

It includes new store form, new product structure and so on.

Zhou Yan, general manager of Dalian Si fan Co., Ltd.

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< p > at the China International Clothing Fair, many businessmen have begun to try to change.

MJ style and other women's clothing brands have launched a one-stop shopping platform integrated with design, clothing and collocation.

The MJ style exhibition director said that the brand will update new products every week according to the customers' feedback of each store to meet customers' needs for fashion and personalization.

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TAMSOON, a woman dress brand positioning the new classical Chinese style, also said that there will be another way to distribute the shop, not only in shopping malls, but also in clubs, beauty salons and other places in P.

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