Wang Tiankai: The Essence Of Idea Is The Choice Of Value Orientation.

< p > < China > a href= "http://www.91se91.com/news/index_c.asp" > textile > /a > Industrial Union (hereinafter referred to as "China Textile union"), in order to thoroughly implement the strategy of "cultural power" proposed by the Party Central Committee, promote socialist cultural development and prosperity with practical actions, enhance the soft power of China spinning Union, and promote the construction of textile power, started the introduction of CIS (enterprise identity recognition system) in early 2012. After a year of hard work, under the joint efforts of leaders, experts and employees, the "China Textile Union Cultural manual" has been issued, and the chairman of the China Textile Union Wang Tiankai has preached at the staff meeting. In view of the cultural construction of China Textile Corporation, our reporter interviewed Wang Tiankai recently. < /p >
< p > reporter: why do we need to start cultural construction in China Textile Corporation? < /p >
< p > Wang Tiankai: strengthening the cultural construction of China Textile Federation is a systematic, regular and basic work. It is also the fundamental work of promoting and consolidating the brand. Its importance and necessity are mainly embodied in the following three aspects: < /p >
< p > one is to strengthen the cultural construction of China Textile Federation, which is a practical action to implement the strategy of "the great power of culture" by the Party Central Committee. < /p >
< p > > a href= "http://www.91se91.com/news/index_p.asp" > textile industry < /a > is an important force for building a well-off society in an all-round way, and is also an important force in building advanced socialist culture. In May last year, the China Textile Federation issued the outline of building a textile power (2011~2020), and put forward four strategic tasks of implementing science and technology, brand building, sustainable development and talent team building. To promote the construction of textile power, the soul is culture. As a guide for the implementation of the outline, the China Textile Federation should strengthen cultural construction, concretely implement the grand strategy of the "cultural power" of the Party Central Committee in the cultural construction of the China Textile Federation, and implement the work practice of strengthening the staff's will, enhancing the confidence of employees, promoting the socialist core value system and promoting the four strategic objectives of the textile power, enhancing cultural soft power and promoting scientific development. < /p >
< p > two is an important measure to strengthen the cultural construction of China Textile Alliance and promote the construction of textile power. < /p >
< p > China is already the world's leading textile country, but it is not yet a strong textile country. Its gap is not only hard power such as technology and brand, but also cultural soft power. Compared with physical products, culture has more profound influence, longer action time and wider dissemination scope. Cultural power is a more profound and lasting force. Market competition is also a cultural competition. Without cultural support, it is impossible to build a strong textile power. This requires that we must vigorously strengthen cultural construction, focus on enhancing cultural soft power, promote the scientific development of textile industry, and provide cultural support and spiritual impetus for the construction of textile power. < /p >
< p > three is to strengthen the cultural construction of China Textile Union, and is the urgent need to promote the construction of China Textile Union. < /p >
< p > now, < a href= "http://www.91se91.com/pioneer/" > China spinning union < /a > hosting 21 associations and 12 institutions, with more than 1000 personnel. The joint fleet is getting bigger and bigger. More and more work contents, more and more tasks, more and more demanding, and more and more difficult management. There are also many problems in the actual work. How to adapt to the needs of the development of the situation and the extension of the management radius, to strengthen self building with the times, to unite the forces of the joint fleet, to do well in the coordination and cooperation, and to improve the efficiency of work, have become a very realistic and very important subject before us. < /p >
< p > Du Yuzhou and I have discussed with each other repeatedly, and the Party committee has agreed that to achieve the coordinated, efficient operation and healthy development of the joint fleet, it is not possible to rely on executive orders for a long time, nor can we solve all problems by rules and regulations. Only by means of cultural innovation can we carry out value orientation and behavior norms with the strength of belief, moral strength and psychological strength of culture, and use cultural management mechanism to achieve the goal of unifying thoughts, condensing teams, optimizing management and improving efficiency. < /p >
< p > reporter: please introduce the production process and main work of the cultural Manual of China Textile Union. < /p >
< p > Wang Tiankai: the introduction of CIS in China Textile Federation to promote cultural construction began in early 2012 and commissioned by the Government Research Association. Under the leadership of the Party committee of the China Textile Union, with the support of various departments and units, the majority of employees have taken an active part in the work. After nearly a year's efforts, the present cultural manual has been produced, and it should be said that this work is very effective. < /p >
< p > one is to strengthen the organizational leadership of importing CIS. In order to ensure the smooth progress of the work, the China Textile Federation was set up to lead the CIS work leading group. I was the leader of the group. Gao Yong, Yang Jizhao and Deputy Secretary Chen Weikang, deputy head of the China spinning Federation, set up an office under the leadership of Liu Huilan. < /p >
< p > two is the guiding ideology and basic principles for the introduction of CIS. The introduction of CIS in China Textile union must set out the correct guiding ideology and basic principles from the reality: conscientiously implement the strategy of "cultural power" by the Party Central Committee, take the "cultural strong meeting" as the goal, and take the socialist core value system as the guidance, construct the value system of China Textile Union, carry out the value orientation and behavior standard with culture, unite the thought, condense the troops, optimize the management, enhance the quality and run efficiently, fully perform the function of the China spinning Federation, give full play to the role of the joint fleet, and contribute to the construction of the textile power. To build the culture of China Textile Alliance, we must adhere to the principles of positioning, highlighting characteristics, concise and easy to remember, pragmatic and pragmatic. This is our guiding ideology and basic principles for the construction of the Federation culture. From the current cultural Handbook, it reflects the guiding principles and principles above. < /p >
< p > three has done a lot of work in stages according to the implementation plan. In accordance with the implementation plan formulated by the leading group, the leading group and the Government Research Association have done a lot of specific organization and implementation work. The work has been carried out in accordance with propaganda and mobilization, research and interview, collection of ideas, refining design, consultation and implementation. The cultural brochure now published is already the result of more frequent draft discussions and revisions. Not only did they repeatedly solicit opinions from the units, departments, and the Standing Committee of the China Textile Union Party committee, but also consulted the enterprises of Beijing, Tianjin, Shanghai textile and the group such as Fu run group. It can be said that this is an important achievement and spiritual wealth of China Textile Federation's cultural construction. < /p >
< p >: please talk about the basic framework and content structure of the cultural Manual of China Textile Union. < /p >
< p > Wang Tiankai: the cultural Manual of China Textile union consists of four parts: the concept recognition system, the behavior recognition system, the brand recognition system and the visual identification system. < /p >
< p > concept recognition system is the core part of the cultural Handbook. There are 10 contents, namely, the Sino spinning joint recognition system, which is composed of the purposes, mission responsibilities, common vision, objective requirements, core concepts, team work style, joint concept, management concept, service concept and talent concept. < /p >
< p > behavior recognition system consists of 3 aspects: moral principles, cooperative principles and employee rules. < /p >
< p > brand identification system consists of 3 parts: brand, service brand and advertising slogan. < /p >
< p > visual identification system consists of 3 aspects: standard color, standard font and business card. < /p >
< p > concept system is the core of China Textile Union Culture Manual. The essence of idea is the choice of value orientation. Why do we need to focus on the 10 concepts in the handbook? This is based on the reality of China Textile Union, which is refined through in-depth investigation and extensive discussion. It can be said that we have gathered wisdom and consensus, reflecting the reality, development requirements and concept pursuit of China Textile Union. < /p >