Ceng Shengli: Sewing Machine'S "Strong Grass" In Business Circles

Taizhou is a world-renowned sewing equipment manufacturing city. Now many bosses of large sewing machine enterprises are starting to pull up their trouser pipes from the fields or start their shoes, and gradually learn to do business by step by step.

From 1999 to 2005, the sewing industry was in the golden age of rapid development. Many enterprises expanded production and expansion to become the leading backbone enterprises of sewing equipment manufacturing in China. However, few people were concerned about the fact that behind these enterprises becoming bigger and stronger, there was a strong dealer team. They had more and less known stories. They were also worth learning and learning from many people.

Straightforward and elegant, stubborn and rigorous, and no lack of humor, shaved flat, dark skinned Zeng Sheng some "black Bao Gong" taste, perhaps Southern Fujian businessmen unique temperament, Zeng Sheng written full of frustrations and entrepreneurial legend, he is like a strong wind grass in the sewing machine business in the rock rise, now he is a famous celebrity in the sewing industry.

He was born in Fujian. He always said that among the many distributors of Jack company, he was the lowest in culture, because he only graduated from primary school.

Perhaps the original education level of Sheng Sheng was not very high, but the business mind of victory was very impressive when he was very young.

Because there were many brothers and sisters at home, Zeng successfully went out to sell popsicles when he was 9 years old. A popsicle came in to get 3 points and 2, usually sold for 5 cents.

In those days, selling popsicles was the first choice for many children to earn money, including those of Zeng Sheng.

Although it only earned 1 cents and 8 cents, it could still afford little for children at that time, and it was also reasonable to sell more popsicles and sell ice lollies.

Faced with this situation, other ice popsicles want to run more places, or they will sell at a time when it is dark. But Ceng Shengli is trying to find another way to encourage children to pick soybeans, so that children can get soybeans to replace popsicles.

A cup of beans for an ice popsicle, no money, but can't you pick soybeans?

So everyone flocked to pick beans and swarmed with Zeng Li for ice popsicles.

The cousins ran around the street to sell popsicles, but they only used to find a place to wait for a popsicle to wait for the ice lolly. You don't have to say that business is still very good. Every time they are in short supply, Zeng will buy the popsicles sold by their cousins.

A cup of beans 6 cents, invisible, Zeng victory not only earned more money, but also made the business very prosperous, which also triggered a local "stealing beans" trend, soybeans have been picked up, do not steal beans how to change the popsicle?

But this trend of "stealing beans" has strangled the first business of Zeng Sheng, stealing too many beans, and finally alerting the father who had won. At that time, the victorious father was still a cadre in the town, and also a Communist member. He knew that the sum of the problems on his son would no longer allow him to go out to sell popsicles.

So the first business of Zeng Sheng ended like this.

Ceng Shengli is not only a business savvy but also has deep roots in technology.

At the age of 13, the village of Zeng Sheng started a clothing factory. Xiao Zeng, who came home from school, always liked to play in the production workshop. At that time, the machine was easy to break down, but there were not many people in the village, but there was only one little old man.

Every time the machine breaks down, it will take a long time to repair it. The maintenance work is not heavy, but the cost is very high. Look at every little old man who is just playing with a few times and can take 10 or more than 20. Xiao Zeng's victory has also left his heart in secret. Maybe, once the victory was really natural and machine related, it was very difficult for others to see the difficult technical work in his eyes.

On one occasion, the neighbor's sister-in-law's machine broke down, and once the victory went up and down to repair it, from then on, many people's machines broke down and they went straight to Zeng Sheng.

Ceng Shengli also finds it funny without money.

Whose machine broke down and moved directly to Zeng Shengli's home, Ceng Shengli, who came home from school, directly solved it.

At a very young age, he could also pform the ghost machine of a domestic sewing machine into a sewing machine. Slowly, in the locality, the reputation of Zeng Sheng was launched.

Two in this way, the technology of victory has been better and better.

But at first, Zeng victory was not sewing machine technology, but working in a tea factory.

After his father retired, he came to a local tea factory as secretary. Ceng Shengli, who had skilled maintenance technology, came to the tea factory according to his father's meaning, and became a "tea teacher". He also got the tea teacher's certificate.

Ceng Shengli, who got the tea teacher's certificate, did not want to develop in the tea factory. He wanted to have his own business.

He took the risk to borrow money from usury and had the first batch of funds to come to Fujian to build a factory in Putian. But this time, it was prepared for a month, and it was only 10 days before it opened.

Zeng Sheng, who had more than 30 workers, should not have started his own workshop. But after all, he was not accustomed to the days when he was in the office.

But when a good worker helped a worker deliver the conveyor belt, Zeng himself was arrested by the belt and dragged the whole man to the machine. Although no one was killed, Zeng was also in danger at that time, and his whole back and hands were pulled away from a skin.

After more than ten days' hospital, he successfully picked up a life, but there was no money or energy to deal with it.

The factory was not built and still owed a large sum of debt, but he was not defeated at all, but after he recovered, he went to work as a mechanic, making money one by one.

At the age of 28, Zeng succeeded in finishing all his debts.

He borrowed money and started with seventeen thousand and three hundred pieces, starting from the old machine, then to the spare parts and the whole machine.

Three in the exhibition hall of the improved equipment exhibition of Zeng Shengli car, you will be dazzled by all kinds of machines. There are all kinds of special equipment from different countries, with different shapes and special functions.

After the meticulous pformation of the technical engineers of Hengli company, the special equipment has become a special machine favored by clothing enterprises and umbrella production factories.

In the exhibition hall, more than 500 sets of knots were displayed as machines for improvement.

In another workshop, dozens of square meters are stacked with superior steel and spare parts, which are imported from abroad by Ceng Shengli.

According to Ceng Shengli, the difference of Hengli's improvement lies in the two strengths of material selection and technology.

The strength of technical force is dependent on the advantages of talented people. Zeng Sheng, who was born in the city of Anhai, has excavated many veteran soldiers from the "mechanical strong town".

As a matter of fact, he used to play a lot of improvement in technology as early as 20. He has been dealing with low-key technology for a long time. Just because in recent years, many local businesses began to carry the brand of "modified service", he once dedicated himself to this exclusive skill. When customers began to use the "Li Hua" special equipment ("Li Hua" is a new company that was established by Hengli company soon), it was taught what is cheap and good quality.

At present, Ceng Shengli, who owns a special machine improvement production plant, takes out a thick pamphlet. There are 169 kinds of patterns in the pamphlet.

He used "all sorts of strange things" to describe himself for more than 20 years of this unique skill, a face of infatuation, intoxicated feelings!

He took out a pattern of "pigtail" effect and said that this pattern was not done either in China or in Japan.

This not only benefits the Zeng Sheng's decades of hands-on capability, but also depends on external force.

Zeng Sheng, who has good connections in Japan and Hongkong, often exchanges with industry professionals.

Friends will take the initiative to send some machines that are suitable for development and improvement to him.

In the corner of the exhibition hall, there are "treasure" accumulated by Zeng Sheng's painstaking efforts - dozens of special equipment that has been rebuilt by Japanese engineers from Japan, and this unique equipment that can not see anything from the appearance is exactly what Ceng Shengli used to continuously improve the technological development ability of the "treasure collection". Studying them is the greatest pleasure of Ceng Shengli and his four or five technical backbone, and is also a secret weapon for Hengli to increase competition chips.

In the other sub shops of Zeng Shengli, there are many more second-hand equipment as well as foreign brands.

Many colleagues from the clothing and equipment companies across the country are also amazed at Zeng Sheng's two or three booklets with various styles and unique patterns. They are impressed by the unique skills of Zeng Sheng.

The extraordinary ability of Zeng's brilliant skills is not only popular in the clothing industry, but has now been extended to the umbrella making industry.

Zeng Sheng, who has been absorbed into the governing unit by the China Commodity Industry Association umbrella Specialized Committee, has become an umbrella making expert. Not only has its reputation sparking in cities like Fujian and Guangdong, but also in Zhejiang, Lishui, Shangyu, Xiaoshan and Yiwu, it has branches of Hengli, and has become the best supplier of local umbrellas or special equipment.

People from Philippines, Bangladesh, India and other countries are in endless stream.

Four the success of Zeng victory did not forget his fellow countrymen, nor did he forget the responsibility of being an entrepreneur.

He keeps donating money to charities, orphans, poor students, lonely old people, all those who have seen and heard the need for help.

A primary school in my hometown was donated by Zeng Shengli, not only for the children to have new teaching facilities, but also for the children to set up drum bands and computer rooms.

Ceng Shengli is still thinking about organizing a technical school to organize the children in poor mountainous areas to educate them, and to pport talents to garment enterprises and sewing industry.

Such entrepreneurs chose Jack in 1995, and from then on, they came together with Jack.

In Jack's Fujian market, Zeng successfully coordinated the pace of Jack's development and made great efforts to reform the Fujian market.

Thanks to his outstanding performance and extraordinary ability, he has been Jack's two strategic dealer.

"The wind knows the strong grass, the board knows the hero". In the changeable market, I believe that the victory will be more and more outstanding.