Ding Zelin: From Shoemaker To Sawing Machine Industry.

Did the success of the shoemaker's drum saw the sale of the sawing machine?

Of course, not only sold it, but also opened the word of mouth of the sawing machine.

Even the Department of aerospace has taken the initiative to become a customer of the morning dragon.

Ding Zelin, a blacksmith, has been a mechanic for 15 years. He has become the boss of the sawing machine industry in 5 years. What is he relying on?

A hero is the three gang. In the final analysis, he knows how to make the best use of his talents.

This spirit agrees, material incentive, as long as a good horse, how can not gallop?

It seems that the way of employing enterprises is still very well known.

20 years ago, Hermann Simon, a management guru, was baffled by a man at Harvard Business School. The man asked him, "which companies contribute most to German exports?"

The master had no idea at all. Http://elab.icxo.com: he had to go back to Germany to find the answer. Only ten years later, he discovered that Germany's real export engine was not SIEMENS, Mercedes Benz, but some obscure SMEs.

They are unknown, and the global market share is as high as 70% to 90%. They are the real kings of the market.

Invisible champions like this are also available in China.

One noon in midsummer of 2000, the town of Lishui, Zhejiang, was a scorching sun. The cicadas cracked their voices, and it was like a fire.

In the conference room of a large shoe factory with an annual output value of 100 million, all the people clenched their fists, nervously and sweaty, just because of the words of manager Ding Zelin: to change careers, all of them split into two factions at once.

At the beginning of the conference, Ding Zelin was surprised. The shoe factory of the morning dragon wanted to change, and no longer made shoes into sawing machines.

The saw saw two words, and everyone looked at each other.

Ding Zelin is very passionate: "we must make this sawing machine industry bigger!"

Go to the market in a few years! "

As soon as Ding Zelin's heroic words were exported, the eyes from workers to cadres were large.

Looking at the boss and talking about the sawing machine as if the two eyes were glaring like a bewitched eye, we all talked about what the sawing machine was. No one had seen it except Ding Zelin. Now he suddenly has to switch to a thing that his employees can not imagine.

Isn't this water in your head?

Many people say: "from rubber chemical industry to machinery industry is cross industry, we should not aim too high, so big, now is very difficult, if not, then our business will almost collapse."

Isn't it?

The morning dragon shoe factory started to make shoes in 1985. By 2000, it has been doing 15 years. Its annual output value has reached 100 million, and it is also regarded as a big company in the locals.

Let's set aside the bright road ahead. If you don't go, what kind of sawing machine do you want to do?

For half a day, what does the saw look like?

Don't say we don't know, that is, Ding Zelin himself is ignorant, only saw a sawing machine side.

He hasn't even touched the door for this business.

One day in May 2000, Ding Zelin heard that a friend opened a new saw factory and rushed to visit it. When he entered the workshop, Ding Zelin was shocked.

He recalled, "I saw the sawing machine in my past impressions, and I could touch it with two hands. One head and one tail could touch it. Later, I saw a man on the left, a man on the right, and a big one looking like a calf. It was completely different from what I had imagined."

Ding Zelin's heart was shocked when he saw that the thick steel pipe of his wrist was sawn like sawn wood.

I thought this thing was really amazing.

Ding Zelin began to strike iron when he was 16 years old. At that time, he wanted to cut a piece of iron and had to use his hands to sawn.

But now the sawing machine has been able to finish the work in a few minutes.

Ding Zelin cried out in his heart: "there's such a good thing in the world."

When Ding Zelin was surprised at the sawing machine, suddenly his friend's casual words surprised him.

Friends said: "foreign countries to sell seventy thousand or eighty thousand of our domestic sales of ten thousand seven or eight, the cost is seven thousand or eight thousand, can sell ten thousand seven or eight, virtually one hundred percent of the profits."

Ding Zelin said: "where there is such a good profit, we make shoes to earn the first 12 Fen wool."

The cost is seven thousand or eight thousand, the domestic ten thousand seven or eight, and the foreign seventy thousand or eighty thousand. Ding Zelin can't beat her head.

When the 7788 numbers came down, Ding Zelin saw that domestic profits were 100%, and the international market was 500%, the sunrise industry.

The sawing machine now looks inconspicuous, but from the car to the space shuttle, as long as machine manufacturing can not be separated.

As the saying goes, we must go all the way to the market, and now the Chinese economy is soaring.

Even if you make shoes for hundreds of millions of dollars, compared with the sawing machine, that is a great skill.

Ding Zelin thought for a moment and simply grabbed the opportunity to switch to sawing bed.

Once the switch is over, the staff meeting will burst into the pot, and everyone will invariably stand on the opposite side of Ding Zelin.

It can be noisy and noisy. It is hard to see the boss's determination as hard as stone. The staff who are not convinced will have to swallow their stomach, but eventually someone can't help crying out: "even if you don't want to be a sawing machine, but no one knows the technology in the factory, do you have a bigger heart?"

In the phase, a "Zhu Geliang" Ding Zelin is willing to make sawing machines with wishful thinking. But the sawing machine is a high technology precision machine. From the design drawings to the mold processing technology, the overseas sawing machine industry has developed to this situation for nearly one hundred years.

It's not what you say you can do.

Ding Zelin's face was not changed because of the quarrel of the staff, because people had already got the spectrum: "I can't do it myself, but can't I ask Zhu Geliang to help me?"

Ever since he decided to switch to a sawing machine, he had been inquiring about it. A day ago, he had just inquired from a friend that there was a famous master Zhu in the town of Hu.

My friend said, this Master Zhu is quite powerful. Machines, motorcycles and cars can make up.

He has a gift in mechanics and knows that he is out in that factory now. After he made the first sawing machine, he could stay at home for various reasons.

Ding Zelin's heart in the middle of this Zhu Geliang, do not speak out is good, as soon as it comes out, the staff is even more puzzled.

A man who can make a motorcycle to make sawing machine is not a bull's head, not a horse's mouth?

Even if he had worked out one, how could he be idle at home if he had done it successfully?

Isn't this a swindler?

Is it a fake? I'm riding a donkey looking at the singing book.

The employees here are waiting to see the good play. On the other side, Ding Zelin will go into a small alley when he is loose.

Although he shot his chest in public and vowed to publicize this Zhu Geliang, he had not even seen the face of Zhu Shifu.

Later that evening, Ding Zelin inquired about the residence of Master Zhu and went through a dilapidated alley and visited the house.

As soon as he entered the house, Ding Zelin took a breath of air.

Can a person be able to make a vision?

Sawing machine?

He lived in such a small bed, not even a mosquito net. The little table was placed here, and there was no paint. It looked ugly. It was just a slum.

The legendary famous engineer was so down. Http://elab.icxo.com: Ding Zelin wondered.

I can think about it now that, since he has already done it, no matter how it is, the lack of such a person in the initial stage is certainly not acceptable.

Immediately greeted him with a smile, and urged him to listen to his package plan.

I did not expect him to speak with high spirits, but on the other hand, Master Zhu did not respond at all.

Master Zhu gazed at the ground with his eyes. He stared at the ground and looked at Ding Zelin. He did not seem to believe that he could make sawing beds.

Master Zhu kept his mouth shut for half a day and sat down with Ding Zelin. The time slipped through, and the more silent the Master Zhu was, the more confident he was to Ding Zelin.

You think, if this Zhu Shifu is an embroidered pillow and has no name, and now he has no job, he will be excited to meet such an opportunity.

But now half an hour passed without saying a word, ignoring it. What is it doing?

This is probing his sincerity.

In the middle of the Three Kingdoms, did Zhu Geliang go to the mountains and explore Liu Bei several times?

The good birds choose to live in wood, and on this point, Ding Zelin has already known that he must have two brushes.

Ding Zelin sat on the stool with a smile on his face. He looked at Master Zhu's voice and said he was so quiet. He finally sighed with a sigh. "Now I tell you, for you, you are the eighth boss, and I have experienced the seven bosses before."

I heard that Master Zhu and his seven bosses split up in the end, and Ding Zelin was shocked. He never thought that Zhu would negotiate with himself in this way.

Ding Zelin was surprised. He thought to himself, "since I am your eighth boss, will you find ninth or tenth bosses?"

You can't get along with seven bosses. Can such a person be unable to get along with himself?

But this Master Zhu is the core of Ding Zelin's technology. He can't bear to give up and can't give up.

Just got a "army teacher", and another "senior general" said that Ding Zelin turned to sawing bed to ask Zhu Shifu to go to the mountains. He never thought of Zhu master's export and said he had already followed seven bosses, which made Ding Zelin unprepared.

He thought over and over over the words of Master Zhu, and he had an idea in mind: the more people like this, the more they tried their boss, the more they expected their boss to be able to understand.

Having seen through the heart of Zhu's master, Ding Zelin had a heart to read: I will be your eighth and last boss.

The master of Chu's mind was broken. Second days later, Ding Zelin immediately put on two bottles of Moutai and went to Master Zhu's home.

As soon as we jumped in, they set a good heart for Zhu Shifu.

"Go right away, please buy the equipment together. After the equipment is bought, all the production sites are managed by you, including the technology you are managing by yourself, the staff is not enough for you to form a cabinet, and I will give you all the authority to give you a space. I will make you feel different from the previous boss."

Hearing Ding Zelin's entrance, he was caught unprepared.

Two eyes open to each other.

With the help of Ding Zelin, Zhu Zhu started the technical load, purchase, overhaul, training and recruitment, and every day he hurried from the chicken to the darkness. In just three months, the first sawing machine of the morning dragon group came out.

Looking at a saw sawing machine came out of the workshop, Ding Zelin couldn't help laughing.

Ready to take a big beating and attack the city, but before I was happy, the situation came to a steep turn. The sawing machine was made out, but it could be seen that a week passed, and a month later, dozens of sawing machines were placed in the warehouse.

After a half year's work, the sawing machine has become a backlog. What do you say about Ding Zelin's taste?

At the beginning, I chose this path by myself, and now I can not explain how to explain it to the whole factory.

Just when Ding Zelin was in a hurry, suddenly a stranger broke into his office.

Opening a sentence, "I'll sell your sawing machine."

This person is not very handsome. There is no background information in Ding Zelin. He just ran into Ding Zelin's office. When he came in, he looked at Ding Zelin with a kind of scrutiny.

At that time, he said, "if I want to do it, I will definitely be the first in Wuxi."

Looking at this person who has never sold a saw machine, he came up with the idea that planning should be the first. Ding Zelin had a suspicious look. If he had such a great voice, he would give it to himself, otherwise it would be a big flicker.

We can see that the other side's face is sincere, but there are not many words. But on the point, Ding Zelin is moved.

Just take a gamble on this person and see if he is a great horse.

Ding Zelin then said to the man, "I'd like to make the salesmen make more money, and the company's profit is less."

The profit of 500 yuan in the company, your salesman can earn one thousand, and the company does not hinder you.

As soon as Ding Zelin's words came out, the man immediately became his general agent in Wuxi. In a few months, he sold 30 sawing machines.

The 30 is just a good start, and the agent has found it since then.