"Leather" Ignites Summer Sales War

In mid June, the summer promotion of computer industry in Henan began to start in full swing, and various promotional activities of innovation building, cyberspace digital and 100 square outlets were also launched.

When promotions are almost equivalent to price cuts, what are the new features of this year's summer rush?

Computer wear "leather" new product has just entered the fashion in June, and the "summer season" thematic promotion of Cyberport has been launched in a high profile: the outdoor activities of the computer brand are arranged in batches in an orderly manner, and the shop is also covered with colorful promotional banners.

This year's laptop obviously has bid farewell to a single black and white two color, and the fuselage is more compact, the appearance is more fashionable.

Reporters saw in the store that a 14 inch Laptop with leather texture was especially eyed.

BenQ's JoybookR45 notebook looks for the first time to use leather paint to create exquisite calf texture, touch and feel warm and durable.

The latest generation of independent graphics card is used in the performance, and the camera is equipped with a 2 million pixel camera. After matching with other hardware, it has powerful display performance and fashion entertainment function.

"R45's positioning is the young white collar and the fashion consumer group. Let the notebook get rid of the pure purpose of work and become a big toy and decoration that can be carried with you."

Said a marketing manager at BenQ Zhengzhou office.

Sales closely follow the "Olympic" potential release in advance, Wang Wei, deputy manager of Cyberport, said: "sales promotion usually started in the middle of 6 in the past years, and just started in June this year, we can't wait to start.

The main reason is that the computer market in Zhengzhou was too cold in May this year, and the sales volume dropped considerably compared with the same period in previous years. Especially after the Wenchuan earthquake, the market was even more depressed.

In order to ensure the completion of the annual sales task, the manufacturers have to advance the summer rush. "

The Beijing Olympic Games will be opened in August. This positive news is no exception for the IT industry.

"Design the torch for the Olympic Games and design Tianyi for you."

As the top sponsor of the Beijing Olympic Games, Lenovo spent enough time in Olympic marketing during the summer rush.

Lenovo's Lenovo Olympic Games torch Collection Edition notebook designed by Lenovo's design team has become a classic product of Olympic concept.

Founder's theme of this year's summer vacation is also positioned as "China's quality and champion's choice".

August is at a summer rush hour. The competition will attract many eyeballs, which will definitely affect the sales of computers. Therefore, computer manufacturers are promoting sales ahead of schedule, and they want to release their sales potential by August.

Wang Wei said that before buying a large number of new products in July, it was the most cost-effective way to purchase computers during this period, because manufacturers are now concentrating on cleaning up the old products in stock to provide enough market space for new products.

"Value competition" instead of "price competition" has been the trump card for conquering consumers. However, with the rational consumption, the simple promotion measures such as price reduction and gift can not become the main factor determining consumers' purchase.

Wang Wei said: "this year's sales slogan, the most recent is the founder's" value war ".

Li Jiafeng, general manager of Founder computer Henan division, told reporters: "this year's summer rush, founder is launching 6 new products, flying over A600, excellent I500, R680 and so on. These products are getting rid of the dilemma of homogenization of computer industry, both in terms of design innovation and technological innovation."

Different from other manufacturers' "low price storm" formulation, founder emphasized this year to provide users with intimate and comprehensive overall value, instead of "low price competition" with "value competition".

Li Jiafeng said that in the value competition, in addition to providing users with technology leading products, we also need to ensure the quality and after-sales service of the products, attracting the attention of consumers with the comprehensive value of the products.