Breaking Through "Foreign Brands" Chinese Clothing Needs Its Own Unique Style.

Food, clothing and shelter are necessary for life.

With the continuous improvement of economic conditions, people's demand for clothing, food and housing is getting higher and higher. Especially in the < a href= "http://www.91se91.com/news/index_c.asp > dress > /a", people's infinite pursuit of beauty has made the clothing market more popular in recent years.

However, in China's clothing market, it is easy to find that foreign brands seem to be more popular with consumers than domestic brands.

< p > data show that international brands occupy about 2/3 status in China's high-end clothing market.

In January this year, the top ten brands of men's shirts sold in China's major retail enterprises were 33.3%, down 1.6 percentage points from last month.

Women's wear and children's wear also fell by 3 percentage points and 1.4 percentage points respectively.

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< p > under such circumstances, Chinese clothing wants to highlight the tight encirclement, so it must be promoted in all aspects.

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< p > in design, Chinese clothing design is still at the initial stage, which is far away from the "unique style" required by the world-famous brands.

To break the homogenization of clothes and form their own style, we must rely on designers with international vision and unique design concepts, and use modern techniques to build a more international design system.

In this regard, Chen Dapeng, executive vice president of the China clothing association, said that clothing enterprises should refine the most competitive core competitiveness so as to locate their position in the market and industry.

"At present, this core force is reflected in the design of integrating Chinese culture and the world trend."

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< p > in terms of brand, how to make the brand's attention become more durable requires attractive ideas and loud service.

To let the market accept, the brand needs to work hard on the service.

Miao Hongbing, chairman of Beijing white-collar workers, a href= "http://www.91se91.com/news/index_f.asp" > Fashion < /a > Co., Ltd., in an interview with the media, said that the brand clothing should meet the needs of customers' consumption level and psychological level.

Enterprises should make customers feel the "special custom" service, so as to discover new needs.

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< p > and the marketing of clothing should be more diversified.

Zhou Yan, general manager of Dalian Si fan Co., Ltd., said that without affecting the brand positioning, Chinese clothing enterprises can try to pform their channels, including building interactive platforms and innovative store models.

The core of marketing pformation is to increase communication between customers and brands.

It includes new store form, new product structure and so on.

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P has always had two impressions about China's clothing industry.

First, "China is the world's largest exporter of garment manufacturing". Second, "China is the world's largest consumer of clothing."

However, because of the unique consumption psychology of Chinese people, it is difficult for independent brands to occupy the domestic market.

We also have to admit that the process of world integration has made the Chinese people imperceptibly form a view that foreign things are better than domestic ones.

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< p > recently, when President Xi Jinping and his wife Peng Liyuan visited Russia in March 22, 2013, Peng Liyuan's < a href= "http://www.91se91.com/news/index_cj.asp" > dress < /a > was dressed up rapidly and a whirlwind was launched in China.

According to the media, the clothing of our country's first lady is all made by domestic garment manufacturers.

This move has greatly enhanced the image of domestic clothing in the hearts of the Chinese people.

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< p > in fact, through the rapid development in recent years, Chinese clothing has made great progress.

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< p > data show that in 2011 1-12, sales revenue of textile and garment industry reached 1 trillion and 247 billion 649 million 700 thousand yuan, an increase of 27.33% over the same period last year, and the total profit reached 76 billion 928 million 700 thousand yuan, up 32.92% over the same period last year.

In 2012 1-6, China's Enterprises above Designated Size completed 12 billion 470 million garment production, an increase of 7.73% over the same period in 2011, including 6 billion 352 million woven garments and 6 billion 118 million knitted garments, respectively, 8.05% and 7.40% respectively over the same period in 2011.

There were 14243 Enterprises above Designated Size, the main business income increased by 11.66% year-on-year, total profit grew 9.66% year-on-year, and the total retail sales volume of clothing enterprises above the quota reached 453 billion 800 million yuan.

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< p > recently, at the CHIC China International Clothing and Accessories Fair held in Beijing, the reporter saw that many domestic brand clothing, whether in material selection or design, can give people the best light.

Insiders say that Chinese clothing is constantly improving and innovating in terms of brand building and marketing means. It will have great potential in the future development and will become more competitive in the international arena.

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