Fabric Quality In Italy Is Worth Learning From Fabric Companies.

From Italy Textile and Garment Association According to the data, from January 2012 to October, Italy imported 41597 tons of fabrics from China, a decrease of 31.7% compared with the same period in 2011, a 4638 tonnes of exports to China, a decrease of 11.3% over the same period last year, and a reduction of 136 million 491 thousand euros (about 1 billion 90 million yuan) in the trade balance. This shows that Italy fabrics are becoming more and more popular in the Chinese market, especially in the high-end field. Chinese clothing enterprises prefer Italy fabrics.

Lai Shiping, chief representative of the Beijing Office of the Italy Foreign Trade Commission, said that this is because China has joined the GATT, and on the other hand, the purchasing power of Chinese consumers has increased substantially. Most importantly, Chinese textile enterprises have realized that the use of Italy fabrics can enhance the quality of clothing and meet the needs of high-end consumers. "Because consumers in China are paying more and more attention to the quality of fabrics." He said.

Chinese Clothing enterprise It is no doubt beneficial to the brand building and quality improvement, but the Chinese fabric enterprises will be depressed. As a matter of fact, domestic fabric enterprises are also trying to improve their quality and move towards the high-end direction, but there is still a gap between their strength and market reaction. What are the "ways" of Italy's fabric enterprises? Where are the differences between Chinese fabric enterprises and their fabrics?

Albini talked to the China News reporter. The biggest difference is the size of the enterprise. "Chinese enterprises tend to be relatively large and tend to develop vertically, while Italy enterprises are relatively small, generally forming industrial industrial zones, focusing on maintaining their own production know-how. They have their own precise division of labor, and many of them are family businesses. Taking his own business as an example, he said, "my company has 130 years of history. In fact, it is not small in scale, but we still produce 13 million to 14 million square meters of shirt fabrics every year. In the past few years when I talked with a Chinese business executive, he told me that they would produce 56 million square meters of fabric a year. I think our way of thinking is really different. "In his view, this is the most obvious difference between Chinese and Italian fabric enterprises.

This is also evident from Italy's exhibitors. Many of the 128 Italy enterprises are small and medium sized but high quality enterprises, and are from several traditional textile accessories production areas in Italy.

Albini added to reporters later that Chinese fabric companies can produce good products, but they are not willing to change their products regularly. "Although our output is very small, we are very flexible to change products to make them better at the right time. China's enterprises are relatively large, they produce very high output, but they are only willing to produce the same products, and we have the habit of adjusting products regularly. "

China Fabric enterprise Mass production and homogenization are the bottlenecks restricting brand building. So what is the secret of Italy fabric enterprises?

Xu Yingxin, executive vice president of the textile industry branch of the China Council for the promotion of international trade, told the China made press that the Italy enterprises have a long history and are constantly innovating from family to generation. In terms of design, the understanding of art and the grasp of fashion are very good. "Fabric is also designed. Although they are all woven, do colors represent the international trend? Color is not right, which involves printing and dyeing technology. The water quality of their printing and dyeing plant is excellent. Another one is that the quality control of raw materials is very strict in Italy now. Our raw materials in China are not too strict, and the quality of cotton is not very good, but this is the growing concern of Chinese consumers.

Xu Yingxin said that the differences between Chinese fabric enterprises and Italy enterprises are natural and artificial. Italy has natural advantages, and also has the spirit of innovation and emphasis on style. Generally speaking, the average level of Chinese fabric enterprises is still relatively low. "We have some big enterprises, and their products are no bigger than big interest margins. But the lack of fashion sense and marketing concept, how to do sales, do image and make brands have not been learned yet. Italy fabric enterprises are worth learning from Chinese design, printing and dyeing to marketing.