Liu Guoduo: Liz Fei Lai Must Seize Market Opportunity, China'S Most Professional Shirt Brand.

< p > in Zhengzhou garment industry known as < a href= "http://www.91se91.com/news/index_c.asp" > women's trousers < /a > single product, Liz Fei Lai has gone out of a sunny road with shirt products.

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< p > Zhengzhou Liz finery Garments Co., Ltd., which has the annual production capacity of 1 million 200 thousand shirts, is one of the top three strength of Zhengzhou fashion men's clothing.

Advanced production equipment is a powerful guarantee for product quality. Liz Fulai has a full set of Japanese heavy machinery, Germany Du Kapp, and other world leading a href= "http://www.91se91.com/news/index_f.asp" > shirt < /a > special equipment 300 sets (sets), four Italy intelligent automatic shirt hanging line, the company formally put into operation so far, to meet the production of private brand, but also for Italy and many domestic first-line brand development and design and provide OEM, DDM OEM services, annual output value of more than 130 million yuan.

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< p > in the view of Liu Guoduo of Liz finery Clothing Co. Ltd. in Zhengzhou, compared to the foreign market, the domestic shirt shop is still blank.

"Shirt is a necessity for men to embody identity and demeanor.

Nowadays, per capita shirt consumption is about 20 pieces per year, but the average domestic market is only 1-2 pieces / year, and the first tier cities, such as Beijing, have only 3-5 pieces per year.

Liu Guoduo said, "Liz Fei Lai must seize the market opportunity and become China's most professional shirt brand.

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< p > 2009, Liz brand was born. Now, Liz Fei Lai has opened more than 30 terminal stores in the domestic market with sales exceeding 10 million yuan, and the company plans to reach 200 stores in the next three years.

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< p > it is understood that at present, Liz Fei Lai products cover three series of business, fashion and leisure, with hundreds of colors, which can fully meet the personalized needs of consumers.

In addition, in view of the fact that consumers of some special types are hard to get the right shirt products, Liz has launched personal and group customization business, and consumers can enjoy tailoring in any Liz fair store.

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< p > "Liz Fei Lai's tailor-made business can be delivered for 7-10 days, providing hundreds of cash spots for franchisees every quarter."

Liu Guoduo said.

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< p > he also said that in order to provide consumers with one-stop shopping experience, Liz Fei Lai has already provided "a href=" http://www.91se91.com/news/index_z.asp "men's clothing < /a > products such as tops and coats." in the future, Liz will still adhere to the brand positioning of "professional shirt making", and at the same time will provide consumers with more choices of men's clothing products, and eventually other men's clothing products will account for about 30%.

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