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    Men'S Wear INTREX: Paris Returns To Sail Again

    2013/4/1 18:37:00 34

    Clothing And Accessories FairMen'S Wear BrandFashion Week

    The clothing industry "CHIC2013" and "apparel" Expo, which has attracted much attention, has opened ceremoniously at the Beijing International Exhibition Center (New Museum) in recent years. The men's clothing, as the focus of the past year's CHIC, has attracted much attention from the beginning of the a href= http://www.91se91.com/news/index_z.asp.


    < p > INTREX is also the second time this year. After successfully participating in the 2012 CHIC Beijing Expo, as a new brand of men's wear, it has begun to shine.

    < /p >


    < p > INTREX was founded in August 2011 by Ningbo Bai Hong Garment Industrial Co., Ltd., which is the perfect combination of the senior garment people from China and the London a href= "http://www.91se91.com/news/index_q.asp".

    Aiming at creating the world's top a href= "http://www.91se91.com/news/index_f.asp" Menswear /a brand, we are committed to opening up the revival of China's clothing brand.

    With the brand innovation as its core competitiveness, the design team composed by the British Costume masters and the new designers in Europe, the domestic special technician team, the apparel terminal operation team that has been growing for 10 years, and the joint international first-class clothing brand marketing planning consultant company have provided strong support for the sustainable development of the brand in the future.

    < /p >


    < p > < strong > Paris return, sail again, < /strong > /p >


    Less than P > just after attending the January 19, 2013 WHO January 22nd S NEXT Paris fashion and getting unexpected high attention, INTREX began to prepare CHIC 2013 without stopping.

    Compared with the foreign a href= "http://www.91se91.com/news/index_c.asp" > Fashion Show < /a >, the stage of CHIC is a war without smoke, and it is still indispensable for the big men's wear in China. But as a distinctive men's brand, CHIC 2012 INTREX has swept the exhibition with a unique British retro style, which has caused a sensation in the dark horse posture and publicized INTREX's new menswear brand at an alarming speed.

    < /p >


    < p > CHIC 2013 INTREX will shine again. With the help of CHIC platform, more people will show the brand of INTREX and enhance the popularity and influence of the brand. The biggest goal is to invite businessmen to find good partners, agents and franchisees. These are the keys to occupy the market, and undoubtedly the biggest purpose of INTREX's participation in CHIC 2013.

    < /p >


    < p > < strong > retro British style, unchanging passion < /strong > /p >


    < p > INTREX abstracts the essence of eastern and western philosophy, advocates a natural and harmonious life style, keeps curiosity and exploring the vitality of mind, and is calm, comfortable, warm and fashionable, willing to accept the collision and integration of different cultures and life styles, and constantly precipitate and sublimate. This process of spiritual growth makes INTREX men the forged person of life.

    < /p >


    The garments of < p > INTREX have outstanding detail design, use the color of the earth, grasp the classic and international fashion trend, insist on adopting the natural and environmental friendly high-quality fabrics such as pure cotton, linen, wool and so on, and always reflect the pursuit of the spirit of freedom by the wise men of the city and the insistence on the exquisite taste of life.

    No matter when and where it is, it always gives people an indelible impression.

    < /p >


    Apart from showing our product positioning style and characteristics, this exhibition will also demonstrate our space design concept, unique spatial pattern, and props with retro sentiments. The entire exhibition hall will be a warm and tranquil atmosphere in the exhibition's bustling clusters, a space full of inclusiveness, a harmonious resonance, a man's philosophy. P

    < /p >


    P class= "P0" > {page_break} < /p >


    < p > < /p >.


    < p > < strong > < < > > /strong > /p >


    The design team of < p > INTREX is made up of the leading designers in Europe who lead the European fashion masters. At present, the clothing industry is subdivided obviously, and the accurate product positioning is the premise of marketing success.

    After more than a year of market test, both domestic and foreign professionals praised our product style both in 2012 and in CHIC, SZIC or January 2013 Paris WHO "S NEXT" clothing exhibition.

    We have great confidence in the style of the product. This precise style positioning is INTREX's constant style, including our chairman wearing INTREX clothing.

    < /p >


    The operation team of < p > INTREX has more than 10 years of terminal operation experience. The existing shop management is managed by five templates, cargo control, material control, VIP management, image and administration.

    It has signed a strategic cooperation agreement with Wanda system and Yintai system, and will continue to cooperate with the two systems in 2013 to open more shops in the first tier cities.

    At the same time, INTREX promotes our brand by combining exhibition, outdoor advertising, Internet media, print media, offline public relations activities, and 360 degree three-dimensional promotion, multimedia, multi angle and multi direction.

    < /p >


    < p > in such an atmosphere, the British retro wind of INTREX will blow higher and further. Such a unique revival trend is bound to lead to a new trend.

    < /p >


    < p > < strong > excel > /strong > /p >


    < p > INTREX takes brand innovation as its core competitiveness and internationalized vision to build INTREX into an international brand in China. It is committed to opening up the road of revival of Chinese clothing brand and making Chinese manufacturing to China.

    CHIC, as China's most commercially valuable and most influential clothing brand exhibition and trade platform, attracts more than 1000 outstanding brands and tens of thousands of professional audiences in dozens of countries and regions every year.

    INTREX displays the brand concept and style on the exhibition platform of CHIC, and carries out business negotiations, exchanges and cooperation with agents, shopping malls, etc.

    This will play an important role in promoting the future development of INTREX.

    < /p >


    < p > distinguished from the brand names of the most famous brands in China, INTREX's clothing always gives people a sense of the moment. Natural restrained colors, retro sophisticated style, cotton and hemp wool special materials and high recognition brand characteristics always make it emit light in a large number of famous brands.

    < /p >


    < p > < strong > 2013 INTREX spring summer < /strong > /p >


    < p > INTREX the theme of spring and summer 2013 is travel. This season is mainly composed of the natural colors of the ocean, the green, camel, coffee and ash, and the earth. It is decorated with the red, yellow and blue flavour of Morocco, and the joy and strength derived from nostalgia.

    The fabric is made of natural materials such as cotton and linen, supplemented by special texture.

    The use of stripe, printing and jacquard, the collision between the body line color and the baseline color, and the special old washing process are the details of INTREX MAN's unique and textured life.

    < /p >


    The spring and summer of < p > INTREX is no ordinary shallow summer color. It comes from nature and combines the flavor of different cities. It gives more colors to life. It is like a chaser who wants to jump off the city and find the most real self.

    < /p >


    < p > < strong > unique market positioning < /strong > < /p >


    < p > the most important thing to succeed in building a brand is precise brand positioning and unique product style.

    The specialized market has entered the stage of "buyer's market". According to the law of market operation, when the whole market supply tends to be saturated, the winning market is often segmenting.

    And the positioning of a clothing brand is often based on the basis of market segmentation.

    < /p >


    The precise positioning of < p > INTREX requires the unique design of the product's quality, service, price and image according to the consumption needs of the target customers. After the examination of the market, the positioning style of INTREX has been affirmed by everyone. Therefore, we have great confidence in the style of INTREX's products and believe that this lays a good foundation for the future international brand of INTREX.

    < /p >


    < p > INTREX is undoubtedly a unique existence for the domestic men's wear brand. Its original strong flavor of British retro wind, the pursuit of high-quality details, reflects the pursuit of refined and restrained quality of life, is an infinite yearning for the most real self, and is a thirst for true self in the city.

    < /p >


    < p > < strong > "Li Lian" CHIC < /strong > /p >


    < p > CHIC as Asia's largest clothing event, it is a bridge for exhibitors.

    For any brand, single investment has not been able to meet the needs of exhibitors, and more is hoping to create greater value for enterprises through the help of this platform.

    This is also the general appeal of many fashion exhibitors including us.

    < /p >


    < p > secondly, CHIC is a platform for communication.

    Every year, there will be a lot of excellent clothing brands at home and abroad. Each brand will maximize its own bright spots. Every pavilion will be decorated with bright colors, and the corporate culture will also show its full strength and strength.

    At this moment, it is easy to find out the shortcomings and advantages of others, and constantly improve them.

    Only in this way can enterprises communicate and communicate with each other, thus promoting their brand to grow faster.

    < /p >


    < p > 2013 CHIC is already near. The theme of "Lian Lian" has become the theme of this exhibition. After saying goodbye to the many hardships in 2012, the garment enterprises are starting to meet new opportunities and challenges.

    INTREX has gone through many trials in 2012, and has made great efforts to meet the challenges and opportunities that 2013 will come with in full spirit, and set sail in the new year.

    < /p >

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