CHIC2013 China Design Brand Is On The Way.

< p > < strong > pure design, feel fashionable strength < /strong > /p >
< p > recently, Chinese clothing brand has attracted wide media attention. "First lady" Peng Liyuan's visit, dignified fashion dress collocation, so that people in the gentle elegance, feel the future of Chinese design and strength. It coincides with the opening ceremony of the twenty-first China International Clothing and Accessories Fair (CHIC2013) in Beijing in March 26th. The exhibition of "pure design theme exhibition" has attracted the attention of visitors. < /p >
< p > to respect and respect for the design, CHIC2013 has always insisted on creating a display space, allowing the design works to have more expressive forms. Through the works, visitors can get to know the designer brand behind the design and provide a broad stage for their "recognition". In 2013, the "pure design theme exhibition area" consisted of 40 independent design spaces, and invited heavyweight design from clothing, accessories, materials and other categories. < /p >
In the pure design power of CHIC2013, the famous brands abroad are still monopolized, leading the trend of design in the world today: Austria design studio SCHON MANSCH, British designer brand NIGELPRESTON&KNIGHT, ITALY Puntopi P, interpreting the overseas fashion through their own formula. < /p >
< p > in fact, what is more moving is that a group of Chinese design rooms and designers began to assemble and displayed themselves on the stage of CHIC to convey more domestic designer brands to visitors. The design units are represented by the Chinese designers Union, China Textile Design Center, Haitao design studio, Shanghai Huangfu dress design, Tong Yue (International) dress and Dashan dappin architectural design and so on, while the designers represent Zhao Mingdong, chief designer Yuan Li, Su Qingsong and other famous designers. The backbone of these design forces can not only provide one-stop service for the whole product development, series design, plate making Proofing, pattern design, fabric design, advanced customization and store image design, but also provide the concept transmission for visitors and enhance the recognition and follow up of designer brand. < /p >
With the improvement of living standards, people's pursuit of personality, taste and nature has become a new label for high-end fashion people. They want to express their differences in the crowd, express their attitude and understanding of fashion with designer brand, and convey their own personality and characteristics. "P" The famous online fashion commentate cat owner believes that in a homogeneous garment, fashion frontiers always hope to find another way, and the choice of designer brand is their new path. < /p >
< p > to trace the choice of this path, we have to say that the first store Brand New China, known as "mint, glutinous rice and green onion", is the first store opened by Hong Huang, a famous media publisher, TV presenter and writer. In the 540 square meter BNC store, we have gathered more than 150 local designers' works and sold well. < /p >
< p > < strong > this may indicate that the Chinese designer brand has been on the way. < /strong > < /p >.
< p > in the "pure design theme exhibition" design nutrition area, the The Woolmark Company (International Wool Bureau) has created the "fresh nutrition" in the field of wool design through the meticulous creation of the static object works. A woolen long skirt, revealing elegance and warmth in the warm and noble atmosphere, shows the trend of wool, that is, by creating "advanced customization" of wool products to meet the needs of high-end consumers. China Textile Design Center focuses on printing products, including women's shirts, dresses and wool knitted printed products, and fur fur design products, made by more than 250 designers. For young people in China, DEPOT3, which focuses on brand originality, pays more attention to the integration of the latest fashion elements and domestic culture. < /p >
To see Chinese brands on the stage of world trend, there must be a group of powerful Chinese designers to rise in P. But we must see that this needs a process. Chinese designers should accumulate their strength and win the support and recognition of consumers. CHIC2013 is to create such a stage, introduce more excellent designs, give the exhibitors the chance to express themselves, and let the designers with a global vision and unique design ideas go to the world. In the current China market full of potential, this is a strong stage to create a better future for ourselves and to a broad future. < /p >
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