Real Men'S Card Rome Held A Seminar On Brand Strategy In Beijing
< p > under the circumstances of the global economic depression and the domestic consumption that can not immediately produce the effect, "card Rome" is designed through the "first", "channel is king" and "enabling customers". Let the performance go against the trend. Investment in product research and development, in cooperation with excellent designers such as Shanghai and Wenzhou, has made interaction with well-known men's clothing enterprises, weaving and dyeing in domestic large fabric enterprises, specially developing fabrics, so as to ensure the difference of brand products. In the international arena, we have joined hands with the European design team to control the international trend from the source of the epidemic, absorb and improve it, and develop products that are suitable for our national conditions. < /p >
Qian Guochu, general manager of Jiangsu P Enterprise Co., Ltd. emphasizes: Rome set up "real faction" as the theme of the concept, which runs through the product's design style and brand culture proposition. "Real school" refers to a group of people who focus on reality and pursue fashion. They are mainly male. They like fashion, keep up with fashion. They will often go to clubs, gyms, and other places of activity, and have their own unique taste. They pay attention to the quality of life, and make cost-effective as an important criterion for shopping. They are confident and optimistic, and dare to pursue what they like. In fact, Rome menswear is not only a high-quality product, but also a cultural experience and consumption experience. < /p >
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