Jinjiang Shoe Material Enterprises' Foreign Trade Orders Are Gradually Rising.

Wang Qinmu P can't remember how many foreign businessmen he received in March.

"At the most, I receive guests from four countries one day: Turkey, Peru, the United States and South Korea."

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< p > Wang Qinmu said with a smile that at the end of last year, there was no single order for workers when he was worried about starting up. He left 200 thousand pairs of orders, but did not think that they had made about 1000000 double orders from the official start of March 1st to the 28 day. The foreign trade situation is full of spring, especially in the European and American markets. They have been working directly with many international brands, including AVIA, HI-TEC, ADIDAS and other famous outdoor sports brands in.

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"P" is unique. To cope with the market downturn, Xin Quan Shun "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "material" has been gradually expanding the foreign trade market since last year, mainly by foreign trade and domestic sales as a supplement.

From the previous 20% export increased to 70%, in order to adapt to the market situation.

The effect of this pformation is also quite obvious: when most of the competitors in the domestic market had to contract this year due to unstable orders, the production of Xin Quan Shun was very busy.

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Ding Guozhi, general manager of new spring shoe material Co., Ltd., P, said that for two years, Xin Quan Shun has been working hard to develop new channels of foreign trade, especially in last year, we actively participated in some exhibition buyers' meetings or some forums, which made them find many opportunities.

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The same situation happened in Jinjiang Yihang shoe material development Co., Ltd., the proportion of domestic sales and foreign trade reached 2: 8 at the beginning of this year from 5 to 5 last year. "P"

But the company turned from domestic orders to foreign orders. It seems quite helpless: "the limitations and oversupply of the domestic footwear market are becoming increasingly prominent, and the foreign trade market is obviously more room for development.

More importantly, foreign trade can bring more cash flow to enterprises, which plays a decisive role in the normal development and operation of enterprises, and the subsequent development of sales expansion.

Ding Jinqing, general manager of Yihang shoe material development Co., Ltd., told reporters.

It is understood that the company's foreign trade orders are mainly concentrated in the South American and Japanese markets.

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< p > < strong > spell word-of-mouth Technology shoes materials foreign trade frequency recruitment < /strong > < /p >

< p > Jinjiang shoe materials are constantly turning their attention to foreign countries and increasing the proportion of foreign trade in order to win a new world. In this process, every enterprise has its own secret weapon.

"Make products must be very professional, to achieve the ultimate product.

For example, our company is very professional, we have a lot of non-woven products, there are several basic products in the beginning, other products because customers are not satisfied, we are not doing it, I have always said that a product should be very dedicated to do, to make this product stronger, so that you do not have competitors.

In the past two years, we have made the foundation the biggest and the strongest in the world. Through this product, we have achieved the most success, and the reputation of the company has risen, and word of mouth has risen, and we extend to other products.

Liu Yang, deputy general manager of Cheng Han Nonwoven Technology Co., Ltd. said, "in order to better meet the demand for foreign trade capacity, we strive to expand, and we have invested in some new factories and equipment.

Because the expansion of production also ensures that we supply customers more timely, which also increases our market share.

We also expanded our new products this year, and ensured our market share increased. "

Liu Yang told reporters this.

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"P" and the early start of Yixing shoes material also has its own business experience.

"Our shoe material products are fashionable, and foreign businessmen often take a fancy to our products at a glance.

In addition, we have been an old factory for nearly 20 years, and are very mature in terms of product manufacturability. Often other factories can not meet the high demand for foreign trade orders, which brings us opportunities.

Ding Jinqing said.

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< p > improving the manufacturability of its own products has become an important means for Jinjiang's foreign trade shoe materials enterprises to open up the market.

Ding Jinqing told reporters that the high-end outdoor soles and soles are the two best selling products due to technical reasons.

"At present, the demand for outdoor climbing shoes is increasing.

Outdoor mountaineering shoes have higher technology content, and production in China is more competitive than in foreign production. "

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Wang Qinmu, deputy general manager of Zhongli shoes materials Co., Ltd., has been very busy recently because he has to receive many foreign guests every day: from the official start of March 1st to the 28 day, they have made about 1000000 pairs of orders based on foreign trade.

The same happened on new spring shoes, which changed from 80% of domestic orders to 70% of foreign trade orders.

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< p > data from the provincial footwear inspection center show that the growth rate of footwear exports in Jinjiang has exceeded 40% in the first quarter of this year, and the foreign trade situation seems to be full of spring.

Today, this situation is also extended from shoe enterprises to shoe materials enterprises.

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< p > however, most people in the industry are cautious about the situation of foreign trade.

In the industry view, a temporary warming can not prove that the entire foreign trade market has become very good, and the risk of developing foreign trade emerging markets is also very great.

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< p > < strong > still need to be cautious. < /strong > < /p >

< p > reporter found in the interview that the shoe material enterprises that increase in foreign trade orders this year are mainly based on emerging market orders.

Although these emerging markets have brought a great deal of increment to the foreign trade orders of Jinjiang shoe materials, "foreign trade enterprises entering the new market are faced with insufficient information first.

Because the local tax system and consumer custom do not understand, it is easy to enter the trade trap.

It is a challenge to develop and produce marketable products according to local consumption habits.

If we receive export orders from some emerging countries, we need to spend a lot of energy on the preliminary investigation because of the consumption habits and purchasing power. Therefore, we will choose to cooperate with Chinese trading companies with strong strength, and it will be more convenient to communicate in business. "

Liu Yang said.

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Although P has increased the proportion of foreign trade, most people in the industry are cautious about the situation of foreign trade.

"Shoe material enterprises are too reliant on foreign trade orders at this time."

Lin Jianzhi, deputy general manager of Jinjiang Jiayi shoe materials company, said that the global economic environment is now in the doldrums, and the temporary warming can not explain that the whole foreign trade market has become very good.

In his view, the domestic market still has a lot of space, so they are more articles from the product extension, not only to make shoes products, but also extend to shoes and other fields, so as to balance the overall development of the company.

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< p > in Lin Jianzhi's view, the shoe material industry still has a large growth space in China: "many enterprises are brewing a new round of precipitation, some enterprises choose to update equipment, and some enterprises develop more differentiated products, which brings great development space for the shoe material industry, and we will seize this opportunity."

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Mr. P, who has been in the shoe material industry for 20 years as a member of the industry, is also opposed to shoe materials enterprises to expand the proportion of foreign trade at this time.

"Sometimes we look at others, we see other people's scenery, and to see ourselves is to see their own difficulties."

Mr. Lin said that it is like seeing the foreign trade in the domestic market now, and feel that the other party has space.

In fact, both domestic and foreign trade have their own potentials and difficulties. The key lies in the fact that enterprises should identify their location rather than blindly follow it.

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