Zippo Formally Launched A New Apparel Product Line.

Zippo manufacturing company in the twenty-first China International clothing Clothes & Accessories At the same time, China will become the first market that can witness the beauty of Zippo's style.

The appearance of Zippo costumes at the clothing and Accessories Fair marks the first step of the world's famous lighter brand Zippo to enter the Chinese apparel industry. In 2011, Zippo's sales in China increased by 52%, making China the second largest market for Zippo windbreak lighters.

George Duke, the chairman of the board of the late Zippo founder GeorgeG.Blasdell, chairman of the board of Zippo lightermaker, and the current owner of the brand, said: "we are thrilled to be able to introduce our new men's clothing series in China. We will pay attention to details as high quality lighters and invest in apparel products line. We will always follow Zippo's brand value. We believe this series will be loved by millions of Chinese consumers and fans. "

　 Zippo The lifestyle product appeared in China as early as 1995, marking the first official entry into the Chinese market of the company's lifestyle products. In 2013, the apparel series launched in the vibrant Chinese market has become a new milestone in the Zippo brand. Like the millions of lighter products sold by the Zippo, the sales network has been widely covered by all provinces and major cities in mainland China.

"Our goal is to open 50 retail outlets in China before the end of 2015," said Mark Paup, vice president of sales and marketing at Zippo. "In order to achieve success, we will make extensive use of a wide range of brand awareness and reputation, combined with the American style clothing classics, durable and trustworthy characteristics, to win this new subdivision market. Our goal is to look at the first tier cities and focus on the development of the two or three tier cities. In our target cities, consumers are buying high quality products. Clothes & Accessories There is a stronger demand. "

Over the past 80 years, Zippo has been committed to providing consumers with classic, durable and trustworthy products. Zippo has a long history of brand heritage and will continue to launch a new American style clothing and accessories series in China.