Men's Shoes Brand Story

It is made of top grade leather and hand-made, with ingenious design style, quality materials and meticulous workmanship, to ensure that every product is of extraordinary quality.

Brand introduction

Smiar is an independent brand. It is also a brand from Australia, which is famous by the world. Designer The team has created the most avant-garde fashionable young family boutique, adhering to the hand sewing technology handed down from generation to generation, all of Mir to the best.

　　 brand positioning

Smiar is a white-collar worker. shoes It is a combination of traditional classic style and modern fashion. It emphasizes elegance and dignity while highlighting personal taste and personality. Combining the practical and the fashionable avant-garde with high quality as the core, it mainly caters for the modern white-collar men and women in their daily work and life, and also enjoys the characteristics of outdoor activities.

　　 Brand story

　　 Brand start

In the past 07 years, he invested in the establishment of the Shanghai Yi Yi Mdt InfoTech Ltd and founded the Simier/ shoe brand. It is dedicated to the brand of men's shoes launched by the online shopping channel. It is committed to making it a brand of high quality men's shoes with high price for online shopping consumers.

　　 Paraphraes to brand

Simier "life is an attitude, shoes express an emotion". Simplicity, elegance, romance and delicacy are the design concepts of "Simier fashion", which make your work, sport and life more simple and free to blend together.

　 Brand history

In 1995, the first Smiar store in mainland China opened in Beijing, and Smiar's men's shoes were officially launched in China. In 90s, Smiar's men's shoes began to enter the commercial market only. Because of their high quality and good quality, they quickly won the trust of the store managers. With the reputation of the public, they opened their counters and shops in the large and medium and high grade shopping malls in a very fast fashion. They can be said to be household names in the northeast and North China markets.