How To Avoid Frequent Mistakes In Small And Medium-Sized Shoe And Clothing Distributors In China?

< p > over the past few years, many small and medium-sized agents are still standing in their tracks. Listening to their complaints, there are two main problems. First, the market is too hard to do. It seems that they can enter the Blue Ocean once they get away from their industry. Two, they are too lacking in common friends who fight together.

So where is the real problem? Personally, there are three main problems: < /p >

< p > one is that words and deeds are different, and the future of the company is uncertain.

Their business people have been struggling on the poverty line for a long time. Many times, bosses are reluctant to pfer market risk to salesmen.

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< p > I have a good friend who has been acting as a famous household appliance brand for many years. After a few years, although the company has been placed in the same position, the company always has little time to grow.

Listening to a friend's description is really exciting. Friends have a good knowledge of the future development of the household electrical appliance industry in the next ten years, and have the intention to expand other industries. The trend of China's economy in the next few years is also very thorough. But at the end, there is still a lack of talented people to rush ahead.

In contrast, friends have gone through the road for many years, some things still can not be released, especially in terms of remuneration, originally promised to the salesperson 2500 of the basic salary, but by the end of the month it may have turned 1600 or 1700. For the payment of wages, the salesman did not know what standard he was in. The salesman understood him very well at first, because the company's benefit was not good enough, and the boss did not make any money.

As a matter of fact, friends have known about the seriousness of this problem and are determined to rectify it again and again. But I do not know whether they will be determined to make a big change after this year.

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< p > as a boss, first of all, we need to understand what kind of talents we need. Secondly, we need to know what good marketing talents really need. As a business, we only rely on interests.

The reality is that small and medium-sized agents only know that they are fully considering their own interests without taking into account the feelings of marketers. It is hard to say that they want horses and grass. How can it be? As a salesperson, starting from the first day of work, I want to get rich, because I work to earn money, so the first principle of your company's salary system is that this person wants to earn money, must be an official, must be promoted, must climb up, must be good at performance, must perform well, must meet the company's requirements.

The brothers choose you to make life better. If you keep your brothers under the poverty line for a long time and the future of the company is uncertain, you should not expect yourself to make a fortune, because the financial people will be scattered.

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< p > two is to emphasize emotions, and too much loyalty. The company's situation is fairly good and the future is uncertain.

I remember that at a reception, I thought I had struggled for more than 20 years in Xi'an, and I began to deliver from the pedaling tricycle to the present vassal. In this company's reception, the boss thanked the employees of the company personally, thanking them for their diligent pursuit in the past few years, and said, "you are my dearest relatives, because everything I gave you today is what you gave me."

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"P" for several years, the brothers have never abandoned, the company has been developing, but the internal relationship is not always smooth. Sometimes the boss is also very embarrassed. After all, they are decades old brothers. When someone proposes to leave, the boss is sentimental.

Every day, except for work, everyone is eating, drinking and playing cards together. The feelings of the brothers are really deep. It is touching to see such a scene, but it is not a real rule.

It is difficult for foreign people to integrate into this culture, and it is hard to really manage these brothers.

These brothers can work hard, but it is really hard for them to make a difference in sales. After all, we are all born of coolies, loyal and capable.

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< p > the present situation of the company is how to expand sales, how to join the Internet marketing elite, and how to attract 80 or 90 new people, so as to thoroughly break the depressed atmosphere of the old people (60 and 70).

The reason why many people follow this leader is not because of the ability of the leader, nor because of how much reward the team can bring to him.

But the development and growth of a company must not be completely depended on friendship and loyalty, especially the marketing team. The most disloyal customers in the world are customers and salesmen. As ordinary people, they will naturally and passively compare with the people around them. A company without high wages and future prospects is only a matter of time.

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< p > three is overstaffing and overstaffing.

There was once an agent who didn't know how powerful the company was, but "a lot of officials were from the chairman, the general manager, the chief financial officer, the office director, the engineering manager, the sales manager, the marketing manager, and the store manager.

As a regional agent with an annual turnover of tens of millions of dollars, in the face of increasingly fierce competition in household appliances, and the profit is getting thinner and thinner, I don't know whether this guy is trying to expand sales or fill in the facade. With the help of several promotions of their officials, I feel very tired every time. I really feel that I have been living in such a lot of idle time. Every department has wrangled each other until the chairman comes forward.

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P > people are dynamic, people will change. After your mechanism is good, you will find that those who do not have the ability, you think small, no performance, no customers, are all like wolves and tigers.

Good mechanisms make bad guys better, bad mechanisms make good people worse.

Any work done by this society should be driven by interest. In this society, you can't let an employee go on to do useless work and work without interest. The reality is that people with ability can get more income.

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