The Fifteenth Jinjiang International Shoe Fair

< p > 2012, the inventory pressure brought by the shrinking consumer market and the expansion of production capacity has become a major problem for many Chinese textile and clothing enterprises.

Among them, the footwear industry accounted for 40% of China's Fujian Jinjiang city is the first to bear the brunt.

How to deal with the pressure brought by high inventory is very important to Jinjiang, which is known as "brand capital" by the outside world in 2013.

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In the press conference of the fifteenth China (Beijing) International Footwear exposition held at P (2), Jinjiang mayor Liu Wenru said that in the face of difficulties, the Jinjiang municipal government will guide enterprises to enhance competitiveness, innovate marketing mode, form industrial alliance and develop new markets, and so on, so as to realize the pformation and upgrading of industries in Jinjiang.

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< p > under the background of global economic depression, the external environment of private enterprises has deteriorated, and production and operation have encountered many difficulties, such as the increasing pressure on enterprise inventory and the shrinking of market space.

Liu Wenru, mayor of Jinjiang, said that Jinjiang's clothing enterprises, footwear and other private enterprises are facing the same predicament. He believes that enterprises should do well in "internal strength", increase investment in science and technology, and achieve differentiated competition through specialization, technology and refinement.

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< p > Liu Wenru also said that the Jinjiang municipal government will build an e-commerce platform for private enterprises, reduce the operating costs of enterprises, create conditions for innovative marketing of enterprises, actively guide private enterprises to form industrial alliances, carry out more effective industrial docking, and strengthen industrial clusters; actively implement the strategy of "going global", while actively consolidating the domestic market, and actively develop new emerging market economies in the world. They should seize the emerging markets such as the Middle East, the African continent, Southeast Asia and other BRICs through shaping international brands and foreign enterprises to take M & as, so as to realize the pformation and upgrading of industries.

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< p > it is understood that the fifteenth China (Jinjiang) International Footwear Expo will be held in Jinjiang, China shoe market in from April 18th to 21st. The theme of this shoe Fair will be "charming shoes Expo, vitality and intelligent manufacturing". It aims to create a flexible combination of city and industry, and further promote Jinjiang's pformation from "Jinjiang manufacturing" to "Jinjiang intelligent manufacturing".

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During the exhibition P, the organizers will hold the "Strait Cup" Fujian (Jinjiang) industrial design competition, which will promote the integration and docking between Jinjiang and Fujian production enterprises and external industrial design institutions, promote the pformation and further development of more industrial design results, absorb more domestic and foreign creative design institutions, creative design talents, support the pformation and upgrading of Jinjiang's manufacturing industry, and build a broad platform.

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< p > China (Jinjiang) International Footwear Industry Fair has been successfully held for 14 consecutive sessions. It is jointly sponsored by the Fujian Provincial People's government, China Council for the promotion of international trade and China Light Industry Federation. It is co sponsored by Quanzhou Municipal People's government, China Leather Association, China leather and Footwear Industry Research Institute, Jinjiang international people's government and Jinjiang footwear industry association.

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The venue for the fifteenth China (Jinjiang) International Footwear Expo will be 50000 square meters, with three major traditional exhibition areas including footwear products, footwear machinery and shoe accessories, and science and Technology Museum, investment promotion hall, brand product Museum, small and medium enterprises exhibitors hardcover area and Taiwan Pavilion. The venue will be 50000.

At that time, the exhibition will attract more than 500 exhibitors from the United States, Britain, Germany, Italy, Korea, Japan, India and Hongkong and Taiwan. Anta, Binxing, XTEP, XTEP and so on will also participate in the exhibition.

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